Essential oil Audience in Germany
Essential oil has an estimated audience of 1,187,611 people in Germany. 74.3% are female, 25.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DoTerra, Millie Bobby Brown, CEWE FOTOBUCH, Outdoor recreation, Shopping.
The average Essential oil fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DoTerra, Millie Bobby Brown, CEWE FOTOBUCH, with strongest over-indexing on DoTerra (17.34× the country average). Demographically, the Essential oil audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Essential oil fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 36.7 |
| Estimated audience size | 1,187,611 |
Audience persona
The typical Essential oil fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for DoTerra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,866 | 0.97× |
| Bayern | 232,226 | 1.22× |
| Baden-Württemberg | 199,107 | 1.23× |
| Niedersachsen | 120,886 | 1.05× |
| Hessen | 84,987 | 0.94× |
| Sachsen | 70,836 | 1.22× |
| Rheinland-Pfalz | 58,950 | 0.99× |
| Berlin | 46,895 | 0.88× |
| Schleswig-Holstein | 44,117 | 1.03× |
| Brandenburg | 34,311 | 0.93× |
| Thüringen | 32,150 | 1.06× |
| Sachsen-Anhalt | 26,994 | 0.88× |
| Hamburg | 25,471 | 0.95× |
| Mecklenburg-Vorpommern | 22,086 | 0.97× |
| Saarland | 13,169 | 0.9× |
| Bremen | 7,888 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DoTerra | 17.34× | Beauty & Wellness |
| Millie Bobby Brown | 7.67× | Movies & TV |
| CEWE FOTOBUCH | 12.38× | Internet & Social Media |
| Outdoor recreation | 2.11× | Sports |
| Shopping | 2.02× | Shopping |
| Fantasy (fragrance) | 28.77× | Beauty & Wellness |
| Anime & Cosplay | 7.69× | Fashion & Accessoires |
| Food | 1.89× | Food & Beverages |
| Infant clothing | 4.58× | Kids & Family |
| Gay Love | 6.66× | Politics & Society |
| Handmade Crafts | 5.24× | Kids & Family |
| Zooplus | 5.76× | Pets & Animals |
| Unique Gifts | 4.86× | Shopping |
| Design | 1.89× | Home & Garden |
| Gift shop | 4.09× | Home & Garden |
| Beauty | 1.89× | Beauty & Wellness |
| Organic product | 4.15× | Food & Beverages |
| Pomeranian (dog) | 4.25× | Pets & Animals |
| Birthday Gifts | 5.64× | Kids & Family |
| Health sciences | 9.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Design Affinity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.63 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 6.5% |
| Taiwan | 5.9% |
See Essential oil audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Essential oil have in Germany?
Essential oil has an estimated audience of 1,187,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Essential oil fans?
74.3% of Essential oil fans are female, 25.7% are male, with an average age of 36.7 years.
Which brands do Essential oil fans like most?
Essential oil fans show strongest brand affinity for DoTerra (17.34×), Millie Bobby Brown (7.67×), and CEWE FOTOBUCH (12.38×) over the country average.
Where do Essential oil fans live in Germany?
Essential oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,866), Bayern (reach 232,226), and Baden-Württemberg (reach 199,107). These three regions account for the largest share of the active audience.
What other brands do Essential oil fans also like?
Beyond Essential oil itself, the audience over-indexes on Millie Bobby Brown (7.67×), CEWE FOTOBUCH (12.38×), Outdoor recreation (2.11×), and Shopping (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essential oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.