Gay Love Audience in Germany
Gay Love has an estimated audience of 2,590,490 people in Germany. 53.0% are female, 47.0% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Hakkasan, Progressive rock, ICF International, Artistic inspiration, Kendra Scott.
The average Gay Love fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Hakkasan, Progressive rock, ICF International, with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Gay Love audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gay Love fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.8 |
| Estimated audience size | 2,590,490 |
Audience persona
The typical Gay Love fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,359 | 0.89× |
| Bayern | 442,848 | 1.06× |
| Hessen | 403,765 | 2.05× |
| Baden-Württemberg | 363,109 | 1.03× |
| Niedersachsen | 197,566 | 0.79× |
| Sachsen | 130,458 | 1.03× |
| Rheinland-Pfalz | 107,813 | 0.83× |
| Berlin | 106,371 | 0.92× |
| Brandenburg | 96,286 | 1.2× |
| Schleswig-Holstein | 79,353 | 0.85× |
| Thüringen | 50,764 | 0.77× |
| Sachsen-Anhalt | 40,498 | 0.6× |
| Mecklenburg-Vorpommern | 38,716 | 0.78× |
| Saarland | 36,947 | 1.16× |
| Hamburg | 36,077 | 0.62× |
| Bremen | 31,726 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| Progressive rock | 4.69× | Music & Radio |
| ICF International | 85.58× | Business & Career |
| Artistic inspiration | 2.42× | Arts & Culture |
| Kendra Scott | 22.63× | Fashion & Accessoires |
| Home construction | 1.53× | Home & Garden |
| Combat sport | 1.95× | Sports |
| Product design | 2.06× | Business & Career |
| Handmade Gifts | 2.51× | Kids & Family |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Commercial mortgage | 2.35× | Business & Career |
| Natural rubber | 2.5× | Cars & Mobility |
| Staycation | 3.91× | Home & Garden |
| Keswick, Cumbria | 23.27× | Travel & Leisure |
| Nurse education | 2.19× | Kids & Family |
| Hard Knocks | 24.06× | Movies & TV |
| Ipekyol | 3.3× | Shopping |
| N'Golo Kanté | 4.35× | Sports |
| Fantasy Earth: Zero | 5.16× | Games |
| Liberace | 4.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.15 |
| Urban Lifestyle | OPEN | 2.13 |
| Sports Activity | POWER | 1.78 |
| Sustainability | BALANCE | 1.58 |
| Travelling | THRILL | 1.57 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 13.4% |
| Germany | 6.7% |
See Gay Love audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gay Love have in Germany?
Gay Love has an estimated audience of 2,590,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gay Love fans?
53.0% of Gay Love fans are female, 47.0% are male, with an average age of 41.8 years.
Which brands do Gay Love fans like most?
Gay Love fans show strongest brand affinity for Hakkasan (109.43×), Progressive rock (4.69×), and ICF International (85.58×) over the country average.
Where do Gay Love fans live in Germany?
Gay Love fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,359), Bayern (reach 442,848), and Hessen (reach 403,765). These three regions account for the largest share of the active audience.
What other brands do Gay Love fans also like?
Beyond Gay Love itself, the audience over-indexes on Progressive rock (4.69×), ICF International (85.58×), Artistic inspiration (2.42×), and Kendra Scott (22.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gay Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.