Gay Love Audience in Germany
A data profile of the people who buy, follow and care about Gay Love in Germany — modelled from more than twelve digital signal sources. Gay Love has an estimated audience of 2,590,490 people in Germany.
The average Gay Love fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Gay-friendly, Crime fiction, Dua Lipa, with strongest over-indexing on Gay-friendly (14.41× the country average).
Demographically, the Gay Love audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gay Love fan in Germany is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gay-friendly.
At a glance
The key figures that characterise the Gay Love profile in Germany.
Search interest · 12-month trend
Demographics of Gay Love fans
53.0% are female, 47.0% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.8 |
| Estimated audience size | 2,590,490 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Gay Love audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 13.4% |
| Germany | 6.7% |
Geography
Where the Gay Love audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.73× | |
| 02 | Bremen | ~20K | 1.10× | |
| 03 | Brandenburg | ~90K | 1.09× | |
| 04 | Saarland | ~30K | 1.07× | |
| 05 | Bayern | ~400K | 1.00× | |
| 06 | Schleswig-Holstein | ~90K | 1.00× | |
| 07 | Sachsen | ~100K | 0.99× | |
| 08 | Thüringen | ~60K | 0.97× | |
| 09 | Baden-Württemberg | ~300K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~50K | 0.96× | |
| 11 | Sachsen-Anhalt | ~60K | 0.94× | |
| 12 | Berlin | ~100K | 0.91× | |
| 13 | Rheinland-Pfalz | ~100K | 0.90× | |
| 14 | Hamburg | ~50K | 0.88× | |
| 15 | Nordrhein-Westfalen | ~500K | 0.87× | |
| 16 | Niedersachsen | ~200K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gay Love audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gay-friendly | Politics & Society | 14.41× | ||
| 02 | Blake Lively | Movies & TV | 7.38× | ||
| 03 | Dua Lipa | Music & Radio | 6.56× | ||
| 04 | Arnold Schwarzenegger | Movies & TV | 5.67× | ||
| 05 | Cultural heritage | Politics & Society | 5.32× | ||
| 06 | Crime fiction | Literature | 4.89× | ||
| 07 | LGBT community | Politics & Society | 4.81× | ||
| 08 | Snapchat | Internet & Social Media | 4.05× | ||
| 09 | Watercolor painting | Arts & Culture | 4.04× | ||
| 10 | Millie Bobby Brown | Movies & TV | 3.99× | ||
| 11 | Ski resort | Travel & Leisure | 3.67× | ||
| 12 | Etsy | Fashion & Accessoires | 3.44× | ||
| 13 | Livemusic | Music & Radio | 3.22× | ||
| 14 | Taylor Swift | Music & Radio | 3.22× | ||
| 15 | Ryanair | Travel & Leisure | 2.55× | ||
| 16 | House music | Music & Radio | 2.47× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 18 | Spotify | Internet & Social Media | 1.96× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.83× | ||
| 20 | Harry Potter | Movies & TV | 1.80× |
Personality of the Gay Love audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.75× | |
| Risk Appetite | THRILL | 1.71× | |
| Quality Awareness | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Indulgence | JOY | 0.78× |
Frequently asked questions
How many fans does Gay Love have in Germany?
Gay Love has an estimated audience of 2,590,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gay Love fans?
53.0% of Gay Love fans are female, 47.0% are male, with an average age of 41.8 years.
Which brands do Gay Love fans like most?
Gay Love fans show strongest brand affinity for Gay-friendly (14.41×), Crime fiction (4.89×), and Dua Lipa (6.56×) over the country average.
Where do Gay Love fans live in Germany?
Gay Love fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Gay Love fans also like?
Beyond Gay Love itself, the audience over-indexes on Crime fiction (4.89×), Dua Lipa (6.56×), Livemusic (3.22×), and Etsy (3.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gay Love audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gay Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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