Rascasse Audience Intelligence

Diptyque Target Market in Germany

A data profile of the people who buy, follow and care about Diptyque in Germany — modelled from more than twelve digital signal sources. Diptyque has an estimated audience of 465,388 people in Germany.

#1among Scents & Oils in Germany#1620among Brand in Germany#194in Beauty & Wellness

The average Diptyque fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Parfum, Gillian Anderson, Fragrance oil, with strongest over-indexing on Parfum (22.69× the country average).

Demographically, the Diptyque audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diptyque fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Parfum.

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diptyque profile in Germany.

Audience size
465K
in Germany
Gender
71.3%♀
28.7% male
Age
36.2
average years
Country rank
#12454
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Diptyque

71.3% are female, 28.7% are male, average age 36.2.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Diptyque audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age36.2
Estimated audience size465,388
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Diptyque audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Diptyque audience comes from Germany.

Worldwide audience distribution share by country for Diptyque
CountryShare
Japan18.9%
United States16.5%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diptyque audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diptyque customers by region in Germany
#RegionReachAffinity×
01Berlin~70K3.15×
02Hamburg~20K1.87×
03Hessen~50K1.48×
04Bayern~90K1.22×
05Nordrhein-Westfalen~100K0.97×
06Bremen~4K0.89×
07Baden-Württemberg~50K0.86×
08Brandenburg~10K0.82×
09Schleswig-Holstein~10K0.77×
10Rheinland-Pfalz~20K0.74×
11Saarland~4K0.69×
12Niedersachsen~30K0.67×
13Sachsen~10K0.64×
14Thüringen~6K0.53×
15Sachsen-Anhalt~6K0.52×
16Mecklenburg-Vorpommern~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Diptyque, Germany
0.51×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diptyque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diptyque audience
#·InterestCategoryAffinity×
01DavinesBeauty & Wellness45.04×
02Clive ChristianBeauty & Wellness35.64×
03Hedi SlimaneFashion & Accessoires24.43×
04ScentsyHome & Garden23.37×
05ParfumBeauty & Wellness22.69×
06Diane von FürstenbergFashion & Accessoires21.70×
07Acqua di ParmaBeauty & Wellness19.69×
08AesopBeauty & Wellness18.84×
09Fragrance oilBeauty & Wellness16.28×
10V MagazineFashion & Accessoires15.12×
11Kaya ScodelarioMovies & TV13.47×
12Gillian AndersonMovies & TV12.89×
13Scott EastwoodMovies & TV12.51×
14LiveMusic & Radio9.62×
15FlickrInternet & Social Media9.38×
16MyHeritageKids & Family8.64×
17Jenna OrtegaMovies & TV6.08×
18CandleHome & Garden3.89×
19RitualsBeauty & Wellness3.22×
20HermèsFashion & Accessoires2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diptyque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diptyque audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.89×
Luxury OrientationPREMIUM1.36×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diptyque audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Diptyque's target market in Germany?

Diptyque's target market in Germany covers an estimated 465,388 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diptyque customers?

71.3% of the Diptyque audience are female, 28.7% are male, with an average age of 36.2 years.

03

Which brands do Diptyque fans like most?

Diptyque fans show strongest brand affinity for Parfum (22.69×), Gillian Anderson (12.89×), and Fragrance oil (16.28×) over the country average.

04

Where do Diptyque fans live in Germany?

Diptyque fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Berlin (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Diptyque fans also like?

Beyond Diptyque itself, the audience over-indexes on Gillian Anderson (12.89×), Fragrance oil (16.28×), Jenna Ortega (6.08×), and Acqua di Parma (19.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Scents & Oils audiences in Germany

See Diptyque audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diptyque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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