Diptyque Audience in Germany
Diptyque has an estimated audience of 463,333 people in Germany. 71.3% are female, 28.7% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Parfum, Gillian Anderson, Fragrance oil, Jenna Ortega, Acqua di Parma.
The average Diptyque fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Parfum, Gillian Anderson, Fragrance oil, with strongest over-indexing on Parfum (22.69× the country average). Demographically, the Diptyque audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils
Demographics of Diptyque fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 36.2 |
| Estimated audience size | 463,333 |
Audience persona
The typical Diptyque fan in Germany is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Parfum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,115 | 0.99× |
| Bayern | 94,839 | 1.27× |
| Berlin | 70,657 | 3.41× |
| Baden-Württemberg | 55,866 | 0.88× |
| Hessen | 54,578 | 1.55× |
| Niedersachsen | 27,912 | 0.62× |
| Hamburg | 18,727 | 1.79× |
| Rheinland-Pfalz | 16,696 | 0.72× |
| Sachsen | 13,911 | 0.61× |
| Schleswig-Holstein | 11,921 | 0.72× |
| Brandenburg | 11,627 | 0.81× |
| Sachsen-Anhalt | 5,258 | 0.44× |
| Thüringen | 4,827 | 0.41× |
| Mecklenburg-Vorpommern | 3,407 | 0.39× |
| Saarland | 3,334 | 0.59× |
| Bremen | 3,230 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfum | 22.69× | Beauty & Wellness |
| Gillian Anderson | 12.89× | Movies & TV |
| Fragrance oil | 16.28× | Beauty & Wellness |
| Jenna Ortega | 6.08× | Movies & TV |
| Acqua di Parma | 19.69× | Beauty & Wellness |
| Scentsy | 23.37× | Home & Garden |
| Davines | 45.04× | Beauty & Wellness |
| Live | 9.62× | Music & Radio |
| Aesop | 18.84× | Beauty & Wellness |
| Flickr | 9.38× | Internet & Social Media |
| Clive Christian | 35.64× | Beauty & Wellness |
| Kaya Scodelario | 13.47× | Movies & TV |
| Rituals | 3.22× | Beauty & Wellness |
| Scott Eastwood | 12.51× | Movies & TV |
| Hedi Slimane | 24.43× | Fashion & Accessoires |
| Diane von Fürstenberg | 21.7× | Fashion & Accessoires |
| Hermès | 2.35× | Fashion & Accessoires |
| Voyage Privé | 13.38× | Travel & Leisure |
| PARFUMDREAMS | 6.83× | Shopping |
| Al-Hilal FC | 11.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.47 |
| Quality Awareness | PREMIUM | 2.93 |
| Sustainability | BALANCE | 2.76 |
| Luxury Orientation | PREMIUM | 2.05 |
| Early Adopter Mentality | POWER | 1.91 |
| DIY Mentality | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.0% |
| United States | 16.4% |
| United Kingdom | 8.0% |
See Diptyque audiences in other countries
More Scents & Oils audiences in Germany
- Young Living (272,950)
- Rose oil (73,930)
- Marula oil (42,738)
- Millefiori (39,812)
- Soybean oil (31,548)
Frequently asked questions
How many fans does Diptyque have in Germany?
Diptyque has an estimated audience of 463,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diptyque fans?
71.3% of Diptyque fans are female, 28.7% are male, with an average age of 36.2 years.
Which brands do Diptyque fans like most?
Diptyque fans show strongest brand affinity for Parfum (22.69×), Gillian Anderson (12.89×), and Fragrance oil (16.28×) over the country average.
Where do Diptyque fans live in Germany?
Diptyque fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,115), Bayern (reach 94,839), and Berlin (reach 70,657). These three regions account for the largest share of the active audience.
What other brands do Diptyque fans also like?
Beyond Diptyque itself, the audience over-indexes on Gillian Anderson (12.89×), Fragrance oil (16.28×), Jenna Ortega (6.08×), and Acqua di Parma (19.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diptyque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.