MyHeritage Audience in Germany
MyHeritage has an estimated audience of 812,481 people in Germany. 58.7% are female, 41.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Family Tree DNA, Ancestry.com, Genealogy, Family And Friends, Family tree.
The average MyHeritage fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Family Tree DNA, Ancestry.com, Genealogy, with strongest over-indexing on Family Tree DNA (121.7× the country average). Demographically, the MyHeritage audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of MyHeritage fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 37.6 |
| Estimated audience size | 812,481 |
Audience persona
The typical MyHeritage fan in Germany is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Family Tree DNA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,111 | 1.27× |
| Baden-Württemberg | 130,638 | 1.18× |
| Bayern | 128,644 | 0.99× |
| Niedersachsen | 83,648 | 1.06× |
| Hessen | 77,054 | 1.24× |
| Berlin | 44,002 | 1.21× |
| Rheinland-Pfalz | 43,539 | 1.07× |
| Sachsen | 33,966 | 0.85× |
| Schleswig-Holstein | 29,871 | 1.02× |
| Brandenburg | 23,607 | 0.94× |
| Hamburg | 19,006 | 1.04× |
| Sachsen-Anhalt | 17,383 | 0.83× |
| Thüringen | 17,376 | 0.84× |
| Mecklenburg-Vorpommern | 12,453 | 0.8× |
| Saarland | 7,757 | 0.78× |
| Bremen | 6,194 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family Tree DNA | 121.7× | Kids & Family |
| Ancestry.com | 48.61× | Kids & Family |
| Genealogy | 27.22× | Health |
| Family And Friends | 82.09× | Music & Radio |
| Family tree | 30.05× | Kids & Family |
| Genealogical DNA test | 27.12× | Health |
| Genetic genealogy | 32.66× | Health |
| Findmypast | 51.02× | Kids & Family |
| health | 6.53× | Health |
| Globe-Trotter | 9.29× | Fashion & Accessoires |
| Peugeot 607 | 20.54× | Cars & Mobility |
| Genealogy software | 31.47× | Technology & Electronics |
| The Truman Show | 14.58× | Movies & TV |
| Hercules (2014 film) | 5.54× | Movies & TV |
| Mixa | 19.24× | Beauty & Wellness |
| WeTransfer | 3.03× | Internet & Social Media |
| Parship | 4.15× | Internet & Social Media |
| Satire | 2.6× | Literature |
| FOCUS Online | 1.69× | News |
| Health And Beauty | 2.59× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.41 |
| Early Adopter Mentality | POWER | 1.55 |
| Quality Awareness | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.38 |
| Community Orientation | OPEN | 1.35 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| United Kingdom | 9.9% |
| France | 9.2% |
See MyHeritage audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does MyHeritage have in Germany?
MyHeritage has an estimated audience of 812,481 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of MyHeritage fans?
58.7% of MyHeritage fans are female, 41.3% are male, with an average age of 37.6 years.
Which brands do MyHeritage fans like most?
MyHeritage fans show strongest brand affinity for Family Tree DNA (121.7×), Ancestry.com (48.61×), and Genealogy (27.22×) over the country average.
Where do MyHeritage fans live in Germany?
MyHeritage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,111), Baden-Württemberg (reach 130,638), and Bayern (reach 128,644). These three regions account for the largest share of the active audience.
What other brands do MyHeritage fans also like?
Beyond MyHeritage itself, the audience over-indexes on Ancestry.com (48.61×), Genealogy (27.22×), Family And Friends (82.09×), and Family tree (30.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MyHeritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.