Rascasse Audience Intelligence

Genealogy Audience in Germany

A data profile of the people who buy, follow and care about Genealogy in Germany — modelled from more than twelve digital signal sources. Genealogy has an estimated audience of 399,749 people in Germany.

#5275among Topic in Germany#410in Health

The average Genealogy fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MyHeritage, Findmypast, Hugh Grant, with strongest over-indexing on MyHeritage (27.22× the country average).

Demographically, the Genealogy audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Genealogy fan in Germany is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for MyHeritage.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genealogy profile in Germany.

Audience size
400K
in Germany
Gender
55.9%♀
44.1% male
Age
45.3
average years
Country rank
#14020
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genealogy fans

55.9% are female, 44.1% are male, average age 45.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Genealogy audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age45.3
Estimated audience size399,749
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Genealogy audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Genealogy audience comes from Germany.

Worldwide audience distribution share by country for Genealogy
CountryShare
United States44.3%
United Kingdom13.4%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genealogy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Genealogy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.25×
02Berlin~20K1.16×
03Niedersachsen~40K1.11×
04Schleswig-Holstein~20K1.11×
05Hessen~30K1.03×
06Sachsen~20K1.02×
07Saarland~5K1.02×
08Brandenburg~10K0.99×
09Rheinland-Pfalz~20K0.98×
10Hamburg~9K0.95×
11Mecklenburg-Vorpommern~7K0.94×
12Baden-Württemberg~50K0.92×
13Thüringen~9K0.91×
14Nordrhein-Westfalen~80K0.90×
15Bayern~60K0.87×
16Sachsen-Anhalt~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Genealogy, Germany
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genealogy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genealogy audience
#·InterestCategoryAffinity×
01FindmypastKids & Family102.46×
02Body languageBusiness & Career40.38×
03TV5MondeMovies & TV34.50×
04Christine McVieMusic & Radio33.40×
05There Will Be BloodMovies & TV32.11×
06EDreamsTravel & Leisure31.56×
07MyHeritageKids & Family27.22×
08AlbionGames23.32×
09Hugh GrantMovies & TV19.47×
10Edvard GriegLiterature18.06×
11Yale UniversityBusiness & Career14.56×
12Atlantis, The PalmTravel & Leisure14.04×
13RemittanceBusiness & Career11.63×
14Junge WeltNews8.02×
15British MuseumArts & Culture7.40×
16Political scienceBusiness & Career4.96×
17Downton AbbeyMovies & TV4.80×
18Tour de FranceSports2.70×
19PoliticsPolitics & Society2.03×
20TagesschauMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genealogy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genealogy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.12×
IndividualismJOY2.10×
SpiritualityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genealogy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genealogy have in Germany?

Genealogy has an estimated audience of 399,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Genealogy fans?

55.9% of Genealogy fans are female, 44.1% are male, with an average age of 45.3 years.

03

Which brands do Genealogy fans like most?

Genealogy fans show strongest brand affinity for MyHeritage (27.22×), Findmypast (102.46×), and Hugh Grant (19.47×) over the country average.

04

Where do Genealogy fans live in Germany?

Genealogy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Genealogy fans also like?

Beyond Genealogy itself, the audience over-indexes on Findmypast (102.46×), Hugh Grant (19.47×), EDreams (31.56×), and There Will Be Blood (32.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Genealogy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →