Genealogy Audience in Germany
Genealogy has an estimated audience of 399,749 people in Germany. 55.9% are female, 44.1% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugh Grant, EDreams, Findmypast, Albion, There Will Be Blood.
The average Genealogy fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugh Grant, EDreams, Findmypast, with strongest over-indexing on Hugh Grant (18.18× the country average). Demographically, the Genealogy audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Genealogy fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.3 |
| Estimated audience size | 399,749 |
Audience persona
The typical Genealogy fan in Germany is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Hugh Grant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,478 | 0.92× |
| Bayern | 57,434 | 0.89× |
| Baden-Württemberg | 51,802 | 0.95× |
| Niedersachsen | 42,469 | 1.09× |
| Hessen | 32,635 | 1.07× |
| Berlin | 21,537 | 1.2× |
| Rheinland-Pfalz | 20,036 | 1× |
| Sachsen | 19,904 | 1.02× |
| Schleswig-Holstein | 16,874 | 1.18× |
| Brandenburg | 11,161 | 0.9× |
| Hamburg | 8,752 | 0.97× |
| Thüringen | 8,733 | 0.86× |
| Sachsen-Anhalt | 8,377 | 0.81× |
| Mecklenburg-Vorpommern | 6,846 | 0.9× |
| Bremen | 4,522 | 1.32× |
| Saarland | 4,517 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 18.18× | Movies & TV |
| EDreams | 28.43× | Travel & Leisure |
| Findmypast | 78.38× | Kids & Family |
| Albion | 43.74× | Games |
| There Will Be Blood | 27.81× | Movies & TV |
| Body language | 44.75× | Business & Career |
| Tagesschau | 2.47× | Movies & TV |
| Christine McVie | 35.99× | Music & Radio |
| Edvard Grieg | 27.69× | Literature |
| TV5Monde | 28.78× | Movies & TV |
| Atlantis, The Palm | 14.9× | Travel & Leisure |
| Yale University | 14.26× | Business & Career |
| Remittance | 12.92× | Business & Career |
| Ancestry.com | 20.02× | Kids & Family |
| Cat food | 2.69× | Pets & Animals |
| Textile industry | 4.73× | Fashion & Accessoires |
| Ryanair | 1.94× | Travel & Leisure |
| Peugeot 607 | 16.67× | Cars & Mobility |
| Playa del Carmen | 9.62× | Travel & Leisure |
| North Rhine-Westphalia | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.93 |
| Convenience Orientation | PREMIUM | 1.68 |
| Pet Ownership | JOY | 1.55 |
| Tradition | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 13.4% |
| Australia | 5.2% |
See Genealogy audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Genealogy have in Germany?
Genealogy has an estimated audience of 399,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Genealogy fans?
55.9% of Genealogy fans are female, 44.1% are male, with an average age of 45.3 years.
Which brands do Genealogy fans like most?
Genealogy fans show strongest brand affinity for Hugh Grant (18.18×), EDreams (28.43×), and Findmypast (78.38×) over the country average.
Where do Genealogy fans live in Germany?
Genealogy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,478), Bayern (reach 57,434), and Baden-Württemberg (reach 51,802). These three regions account for the largest share of the active audience.
What other brands do Genealogy fans also like?
Beyond Genealogy itself, the audience over-indexes on EDreams (28.43×), Findmypast (78.38×), Albion (43.74×), and There Will Be Blood (27.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.