Rascasse Audience Intelligence

Genealogy Audience in United States

A data profile of the people who buy, follow and care about Genealogy in United States — modelled from more than twelve digital signal sources. Genealogy has an estimated audience of 7,153,035 people in United States.

#2974among Topic in United States#202in Health

The average Genealogy fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, Renewable energy, with strongest over-indexing on FedEx (3.72× the country average).

Demographically, the Genealogy audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genealogy fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genealogy profile in United States.

Audience size
7.2M
in United States
Gender
62.2%♀
37.8% male
Age
46.3
average years
Country rank
#4920
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genealogy fans

62.2% are female, 37.8% are male, average age 46.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Genealogy audience in United States
MetricValue
Female62.2%
Male37.8%
Average age46.3
Estimated audience size7,153,035
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Genealogy audience in United States
Age bracketShare%
16-198%
20-2914%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Genealogy audience comes from United States.

Worldwide audience distribution share by country for Genealogy
CountryShare
United States44.3%
United Kingdom13.4%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genealogy audience in United States is strongest.

Fig. 05

Top regions by affinity

Genealogy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.51×
02Maine~30K1.29×
03Vermont~20K1.25×
04Oklahoma~90K1.20×
05West Virginia~40K1.16×
06Arkansas~70K1.15×
07Missouri~100K1.13×
08Washington, District of Columbia~20K1.12×
09Utah~70K1.10×
10Indiana~100K1.09×
11Kentucky~100K1.09×
12Louisiana~100K1.08×
13New Hampshire~30K1.08×
14Mississippi~60K1.07×
15Kansas~60K1.07×
16Tennessee~200K1.05×
17Massachusetts~100K1.05×
18Idaho~40K1.05×
19Montana~20K1.04×
20Oregon~80K1.02×
21Washington~100K1.01×
22Iowa~60K1.01×
23Alaska~20K1.01×
24Ohio~200K1.00×
25Alabama~100K1.00×
26North Carolina~200K0.99×
27Nebraska~40K0.99×
28Rhode Island~20K0.99×
29Virginia~200K0.98×
30Connecticut~70K0.98×
31Georgia~200K0.96×
32Maryland~100K0.96×
33South Carolina~100K0.94×
34South Dakota~20K0.94×
35Michigan~200K0.93×
36Illinois~200K0.92×
37Pennsylvania~200K0.90×
38Colorado~100K0.90×
39Minnesota~90K0.90×
40New Mexico~30K0.89×
41California~700K0.88×
42Delaware~20K0.88×
43New York~300K0.87×
44Wisconsin~90K0.87×
45North Dakota~10K0.87×
46Texas~500K0.85×
47Arizona~100K0.83×
48Florida~400K0.80×
49New Jersey~100K0.76×
50Nevada~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Genealogy, United States
0.73×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genealogy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genealogy audience
#·InterestCategoryAffinity×
0123andMeHealth9.66×
02Ancestry.comKids & Family7.05×
03Weather forecastingHome & Garden4.27×
04Renewable energyBusiness & Career3.86×
05Sustainable energyHome & Garden3.73×
06FedExBusiness & Career3.72×
07QVCMovies & TV3.64×
08Robert RedfordMovies & TV3.17×
09GeneticsKids & Family2.60×
10Solar energyHome & Garden2.53×
11Discount storesShopping2.35×
12Mortgage loansBusiness & Career2.30×
13NostalgiaHome & Garden2.17×
14PinterestInternet & Social Media2.10×
15SubwayFood & Beverages2.01×
16RedditInternet & Social Media1.90×
17AirbnbTravel & Leisure1.81×
18McDonald'sFood & Beverages1.81×
19Hobby LobbyHome & Garden1.81×
20Nonprofit organizationPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genealogy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genealogy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Family OrientationCONSERVATISM1.95×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genealogy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.87×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genealogy have in United States?

Genealogy has an estimated audience of 7,153,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genealogy fans?

62.2% of Genealogy fans are female, 37.8% are male, with an average age of 46.3 years.

03

Which brands do Genealogy fans like most?

Genealogy fans show strongest brand affinity for FedEx (3.72×), Pinterest (2.1×), and Renewable energy (3.86×) over the country average.

04

Where do Genealogy fans live in United States?

Genealogy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Genealogy fans also like?

Beyond Genealogy itself, the audience over-indexes on Pinterest (2.1×), Renewable energy (3.86×), Weather forecasting (4.27×), and 23andMe (9.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Genealogy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →