Genealogy Audience in United States

Genealogy logo

Genealogy has an estimated audience of 7,153,035 people in United States. 62.2% are female, 37.8% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Product design, Israel, The Gruffalo (film), UK garage.

The average Genealogy fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Product design, Israel, with strongest over-indexing on Urban Outfitters (2.17× the country average). Demographically, the Genealogy audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Genealogy fans

Demographic split for Genealogy audience in United States
MetricValue
Female62.2%
Male37.8%
Average age46.3
Estimated audience size7,153,035

Audience persona

The typical Genealogy fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Genealogy in United States
RegionReachAffinity
California713,1210.91×
Texas584,8910.95×
Florida419,0610.87×
New York357,3170.89×
Ohio230,8621.05×
Illinois230,6810.97×
Pennsylvania222,7970.93×
Georgia218,5410.99×
North Carolina216,5031.01×
Michigan178,2440.95×
Virginia175,7371.01×
Tennessee160,7461.12×
Indiana150,5621.15×
Washington143,9271×
Massachusetts140,1020.99×
New Jersey138,5800.76×
Missouri133,8631.16×
Arizona130,7800.9×
Maryland124,4021.01×
Alabama106,5951.07×
South Carolina105,3840.98×
Louisiana103,5811.12×
Colorado103,2600.92×
Oklahoma101,2131.27×
Kentucky100,7161.12×
Minnesota90,1900.88×
Wisconsin90,0810.84×
Oregon81,8681×
Utah76,3451.19×
Arkansas71,5841.21×
Connecticut67,2200.94×
Mississippi65,6921.11×
Iowa60,3601.02×
Kansas59,3041.05×
Nevada51,5080.74×
Hawaii46,0331.5×
West Virginia39,3601.18×
Idaho37,4981.05×
Nebraska33,7690.94×
New Mexico31,4490.88×
Maine29,6691.16×
New Hampshire28,3221×
Washington, District of Columbia24,3721.13×
Rhode Island20,4050.9×
Montana17,9720.91×
Delaware15,8620.8×
South Dakota14,9100.9×
Alaska13,3300.87×
Vermont13,1711.05×
North Dakota11,8370.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genealogy audience
BrandAffinityCategory
Urban Outfitters2.17×Shopping
Product design2.05×Business & Career
Israel2.03×Travel & Leisure
The Gruffalo (film)15.2×Movies & TV
UK garage4.22×Music & Radio
Governor of Michigan4.84×Politics & Society
Goop3.47×Internet & Social Media
Nebraska Cornhuskers football2.31×Sports
Jesse Plemons2.18×Movies & TV
headspace5.69×Health
Panama2.21×Travel & Leisure
Wok3.78×Food & Beverages
Google Home3.43×Technology & Electronics
Jeep Wagoneer3.01×Cars & Mobility
Urban horticulture1.88×Home & Garden
Cherish (group)5.65×Music & Radio
Hibachi3.95×Food & Beverages
Home staging2.49×Home & Garden
Steampunk2.34×Fashion & Accessoires
Grace Slick4.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genealogy audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Community OrientationOPEN1.55
SpiritualityBALANCE1.33
Family OrientationCONSERVATISM1.31
Need for SecurityCONSERVATISM1.29
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Genealogy
CountryShare
United States44.3%
United Kingdom13.4%
Australia5.2%

See Genealogy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Genealogy have in United States?

Genealogy has an estimated audience of 7,153,035 people in United States, concentrated in California and Texas.

What is the gender split and age of Genealogy fans?

62.2% of Genealogy fans are female, 37.8% are male, with an average age of 46.3 years.

Which brands do Genealogy fans like most?

Genealogy fans show strongest brand affinity for Urban Outfitters (2.17×), Product design (2.05×), and Israel (2.03×) over the country average.

Where do Genealogy fans live in United States?

Genealogy fans in United States are most concentrated in California (reach 713,121), Texas (reach 584,891), and Florida (reach 419,061). These three regions account for the largest share of the active audience.

What other brands do Genealogy fans also like?

Beyond Genealogy itself, the audience over-indexes on Product design (2.05×), Israel (2.03×), The Gruffalo (film) (15.2×), and UK garage (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.