Ancestry.com Audience in United States
Ancestry.com has an estimated audience of 4,242,227 people in United States. 62.1% are female, 37.9% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: 23andMe, Family tree, MyHeritage, Staples Inc., Genealogy.
The average Ancestry.com fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 23andMe, Family tree, MyHeritage, with strongest over-indexing on 23andMe (21.16× the country average). Demographically, the Ancestry.com audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of Ancestry.com fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 44.2 |
| Estimated audience size | 4,242,227 |
Audience persona
The typical Ancestry.com fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for 23andMe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 323,789 | 0.69× |
| Texas | 295,924 | 0.81× |
| Florida | 235,662 | 0.82× |
| New York | 162,871 | 0.69× |
| Ohio | 151,393 | 1.16× |
| Pennsylvania | 146,727 | 1.03× |
| North Carolina | 134,698 | 1.06× |
| Michigan | 129,779 | 1.17× |
| Georgia | 127,323 | 0.97× |
| Virginia | 120,383 | 1.17× |
| Illinois | 115,714 | 0.82× |
| Tennessee | 99,989 | 1.17× |
| Missouri | 90,377 | 1.32× |
| Indiana | 86,962 | 1.12× |
| Washington | 83,394 | 0.98× |
| New Jersey | 75,537 | 0.7× |
| Alabama | 73,912 | 1.25× |
| Massachusetts | 73,278 | 0.88× |
| Arizona | 72,584 | 0.84× |
| South Carolina | 70,610 | 1.11× |
| Oklahoma | 70,606 | 1.5× |
| Wisconsin | 66,209 | 1.04× |
| Maryland | 64,467 | 0.88× |
| Kentucky | 64,396 | 1.21× |
| Oregon | 60,171 | 1.24× |
| Minnesota | 54,505 | 0.9× |
| Colorado | 53,409 | 0.8× |
| Louisiana | 51,612 | 0.94× |
| Arkansas | 45,222 | 1.29× |
| Connecticut | 40,388 | 0.95× |
| Mississippi | 38,223 | 1.09× |
| Utah | 37,045 | 0.98× |
| Kansas | 34,049 | 1.02× |
| Iowa | 33,617 | 0.96× |
| West Virginia | 25,067 | 1.27× |
| Nevada | 23,711 | 0.58× |
| New Mexico | 21,224 | 1× |
| Nebraska | 20,225 | 0.95× |
| Idaho | 19,449 | 0.91× |
| New Hampshire | 19,358 | 1.16× |
| Maine | 18,916 | 1.24× |
| Montana | 13,618 | 1.16× |
| South Dakota | 12,366 | 1.26× |
| Rhode Island | 11,517 | 0.85× |
| Hawaii | 11,165 | 0.61× |
| Vermont | 10,673 | 1.43× |
| Alaska | 9,736 | 1.07× |
| Delaware | 9,298 | 0.79× |
| Washington, District of Columbia | 7,295 | 0.57× |
| North Dakota | 6,061 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 23andMe | 21.16× | Health |
| Family tree | 18.76× | Kids & Family |
| MyHeritage | 20.45× | Kids & Family |
| Staples Inc. | 3.36× | Business & Career |
| Genealogy | 7.05× | Health |
| byu basketball | 10.08× | Sports |
| IHOP | 3.14× | Food & Beverages |
| Hobby Lobby | 2.03× | Home & Garden |
| Virus | 2.74× | Health |
| Family Tree DNA | 26.42× | Kids & Family |
| 1.6× | Internet & Social Media | |
| God | 1.79× | Politics & Society |
| Symptom | 2.15× | Health |
| Memory | 2.65× | Health |
| Cancer awareness | 2.26× | Health |
| Bible | 2.29× | Politics & Society |
| Dollar General | 1.72× | Shopping |
| Religion | 1.51× | Business & Career |
| Findmypast | 21.87× | Kids & Family |
| Walgreens | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.7 |
| Spirituality | BALANCE | 1.48 |
| Need for Security | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.46 |
| Extroversion | THRILL | 1.35 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| United Kingdom | 17.1% |
| Australia | 5.3% |
See Ancestry.com audiences in other countries
More Kids & Family audiences in United States
Frequently asked questions
How many fans does Ancestry.com have in United States?
Ancestry.com has an estimated audience of 4,242,227 people in United States, concentrated in California and Texas.
What is the gender split and age of Ancestry.com fans?
62.1% of Ancestry.com fans are female, 37.9% are male, with an average age of 44.2 years.
Which brands do Ancestry.com fans like most?
Ancestry.com fans show strongest brand affinity for 23andMe (21.16×), Family tree (18.76×), and MyHeritage (20.45×) over the country average.
Where do Ancestry.com fans live in United States?
Ancestry.com fans in United States are most concentrated in California (reach 323,789), Texas (reach 295,924), and Florida (reach 235,662). These three regions account for the largest share of the active audience.
What other brands do Ancestry.com fans also like?
Beyond Ancestry.com itself, the audience over-indexes on Family tree (18.76×), MyHeritage (20.45×), Staples Inc. (3.36×), and Genealogy (7.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ancestry.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.