MyHeritage Audience in United States

MyHeritage logo

MyHeritage has an estimated audience of 1,313,456 people in United States. 57.3% are female, 42.7% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: 23andMe, Ancestry.com, Family tree, Findmypast, Genealogical DNA test.

The average MyHeritage fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 23andMe, Ancestry.com, Family tree, with strongest over-indexing on 23andMe (40.98× the country average). Demographically, the MyHeritage audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of MyHeritage fans

Demographic split for MyHeritage audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.1
Estimated audience size1,313,456

Audience persona

The typical MyHeritage fan in United States is more female, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for 23andMe.

Top regions in United States

Top regions ranked by reach for MyHeritage in United States
RegionReachAffinity
California118,9870.82×
Texas96,6100.86×
Florida94,2431.06×
New York74,5301.02×
Pennsylvania43,8530.99×
Ohio42,4321.05×
Illinois39,7370.91×
North Carolina39,3040.99×
Michigan38,8121.13×
Georgia36,1780.89×
New Jersey31,8080.95×
Washington31,0501.18×
Virginia29,9770.94×
Tennessee26,0430.99×
Arizona25,3830.95×
Massachusetts25,2950.98×
Missouri25,2171.19×
Indiana24,5161.02×
Maryland22,9381.02×
Wisconsin22,3261.13×
South Carolina20,0431.01×
Oklahoma19,0661.31×
Minnesota18,9081×
Colorado18,8850.91×
Alabama18,1630.99×
Kentucky17,6271.07×
Oregon16,9831.13×
Louisiana16,2600.96×
Utah15,5891.33×
Nevada11,8590.93×
Arkansas11,8161.09×
Connecticut11,4990.87×
Mississippi10,1750.94×
Kansas10,0910.97×
Iowa9,8210.91×
Idaho8,5511.3×
West Virginia7,1641.17×
Maine6,2931.34×
New Hampshire6,1451.19×
Nebraska5,9650.91×
New Mexico5,6180.85×
Hawaii4,2620.75×
Washington, District of Columbia3,7750.96×
Montana3,7171.02×
Rhode Island3,1380.75×
Delaware2,9270.81×
South Dakota2,7030.89×
North Dakota2,4400.9×
Vermont2,2130.96×
Alaska2,2100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MyHeritage audience
BrandAffinityCategory
23andMe40.98×Health
Ancestry.com20.92×Kids & Family
Family tree30.13×Kids & Family
Findmypast53.37×Kids & Family
Genealogical DNA test43.4×Health
Genealogy9.66×Health
Genealogy software42.39×Technology & Electronics
Yahoo!ショッピング2.99×
Family Tree DNA32.1×Kids & Family
RootsTech55.99×Technology & Electronics
Family history society23.16×
The Book Thief (film)17.37×Movies & TV
Genetic genealogy12.22×Health
Virus2.29×Health
Virtue1.81×Politics & Society
Genetic testing5.42×Health
Meditation1.71×Health
Dominator21.18×Music & Radio
Spirituality1.79×Health
The Gilded Age1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MyHeritage audience
TraitClusterScore
Risk AppetiteTHRILL2.09
PatriotismCONSERVATISM2.03
Luxury OrientationPREMIUM1.6
Need for SecurityCONSERVATISM1.32
Family OrientationCONSERVATISM1.29
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for MyHeritage
CountryShare
United States13.9%
United Kingdom9.9%
France9.2%

See MyHeritage audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does MyHeritage have in United States?

MyHeritage has an estimated audience of 1,313,456 people in United States, concentrated in California and Texas.

What is the gender split and age of MyHeritage fans?

57.3% of MyHeritage fans are female, 42.7% are male, with an average age of 37.1 years.

Which brands do MyHeritage fans like most?

MyHeritage fans show strongest brand affinity for 23andMe (40.98×), Ancestry.com (20.92×), and Family tree (30.13×) over the country average.

Where do MyHeritage fans live in United States?

MyHeritage fans in United States are most concentrated in California (reach 118,987), Texas (reach 96,610), and Florida (reach 94,243). These three regions account for the largest share of the active audience.

What other brands do MyHeritage fans also like?

Beyond MyHeritage itself, the audience over-indexes on Ancestry.com (20.92×), Family tree (30.13×), Findmypast (53.37×), and Genealogical DNA test (43.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MyHeritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.