Dominator Audience in United States

Dominator logo

Dominator has an estimated audience of 300,128 people in United States. 18.5% are female, 81.5% are male, average age 34.0. Top regions: Texas, California, Virginia. Top brand affinities: Staycation, WESH, ABC 7 Chicago, Combat sport, Minnesota.

The average Dominator fan in United States is 34.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Virginia. Top brand affinities include Staycation, WESH, ABC 7 Chicago, with strongest over-indexing on Staycation (23.55× the country average). Demographically, the Dominator audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Dominator fans

Demographic split for Dominator audience in United States
MetricValue
Female18.5%
Male81.5%
Average age34.0
Estimated audience size300,128

Audience persona

The typical Dominator fan in United States is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Dominator in United States
RegionReachAffinity
Texas25,8211×
California23,0310.7×
Virginia18,7972.57×
Florida13,9960.69×
New York10,5610.63×
Illinois8,8940.89×
Pennsylvania8,4100.83×
Ohio7,8400.85×
Georgia7,4770.81×
Oklahoma7,2462.17×
North Carolina7,2050.8×
Missouri7,0171.45×
Tennessee6,3291.05×
Michigan5,8860.75×
Utah5,8122.16×
Indiana5,7391.05×
Arkansas5,4592.21×
Maryland5,3031.03×
Kentucky4,7181.25×
Arizona4,6250.75×
New Jersey4,6090.6×
Minnesota4,6041.07×
Wisconsin4,3860.97×
Alabama4,1000.98×
Washington3,8990.65×
Colorado3,7750.8×
Kansas3,4901.48×
Iowa3,3361.35×
South Carolina3,3130.73×
Mississippi3,2291.31×
Massachusetts3,0640.52×
Louisiana2,8160.73×
Nebraska2,7151.8×
Oregon2,1260.62×
Nevada1,9050.66×
Connecticut1,7520.58×
West Virginia1,3460.96×
North Dakota1,2982.11×
New Mexico1,2670.84×
Idaho1,1710.78×
South Dakota9561.38×
Hawaii8450.65×
Washington, District of Columbia7990.89×
New Hampshire7040.6×
Maine6790.63×
Montana6300.76×
Delaware5160.62×
Rhode Island4320.45×
Alaska4130.64×
Wyoming3140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dominator audience
BrandAffinityCategory
Staycation23.55×Home & Garden
WESH4.75×Movies & TV
ABC 7 Chicago4.13×Movies & TV
Combat sport1.51×Sports
Minnesota1.56×Travel & Leisure
Israel1.88×Travel & Leisure
Home staging4.55×Home & Garden
JDSU2.62×Business & Career
John Havlicek12.59×Sports
Cincinnati Bearcats7.98×Sports
REC TEC Grills11.99×Sports
Caesarea14.38×Travel & Leisure
WFTV3.32×Movies & TV
MK2.15×Music & Radio
Better Off Dead (film)5.64×Movies & TV
N1 road (South Africa)2.04×Travel & Leisure
Glossier2.64×Beauty & Wellness
edureka17.65×Business & Career
Nebraska Cornhuskers football1.7×Sports
Magazine (band)3.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dominator audience
TraitClusterScore
Risk AppetiteTHRILL1.59
Luxury OrientationPREMIUM1.56
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.27
PatriotismCONSERVATISM1.25
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Dominator
CountryShare
United States35.7%
Netherlands8.1%
Poland7.5%

See Dominator audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Dominator have in United States?

Dominator has an estimated audience of 300,128 people in United States, concentrated in Texas and California.

What is the gender split and age of Dominator fans?

18.5% of Dominator fans are female, 81.5% are male, with an average age of 34.0 years.

Which brands do Dominator fans like most?

Dominator fans show strongest brand affinity for Staycation (23.55×), WESH (4.75×), and ABC 7 Chicago (4.13×) over the country average.

Where do Dominator fans live in United States?

Dominator fans in United States are most concentrated in Texas (reach 25,821), California (reach 23,031), and Virginia (reach 18,797). These three regions account for the largest share of the active audience.

What other brands do Dominator fans also like?

Beyond Dominator itself, the audience over-indexes on WESH (4.75×), ABC 7 Chicago (4.13×), Combat sport (1.51×), and Minnesota (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dominator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.