Rascasse Audience Intelligence

Disaster film Audience in United States

A data profile of the people who buy, follow and care about Disaster film in United States — modelled from more than twelve digital signal sources. Disaster film has an estimated audience of 3,329,655 people in United States.

#42among Movie genre in United States#4812among Topic in United States#1171in Movies & TV

The average Disaster film fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Haul truck, Peacemaker, Frankenstein, with strongest over-indexing on Haul truck (6.15× the country average).

Demographically, the Disaster film audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disaster film fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Haul truck.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disaster film profile in United States.

Audience size
3.3M
in United States
Gender
42.4%♀
57.6% male
Age
37.2
average years
Country rank
#9418
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disaster film fans

42.4% are female, 57.6% are male, average age 37.2.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Disaster film audience in United States
MetricValue
Female42.4%
Male57.6%
Average age37.2
Estimated audience size3,329,655
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Disaster film audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Disaster film audience comes from United States.

Worldwide audience distribution share by country for Disaster film
CountryShare
United States44.9%
Japan4.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disaster film audience in United States is strongest.

Fig. 05

Top regions by affinity

Disaster film fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.36×
02Alaska~9K1.33×
03North Dakota~9K1.29×
04South Dakota~9K1.22×
05Montana~10K1.16×
06Delaware~10K1.15×
07Maine~10K1.13×
08West Virginia~20K1.11×
09New Hampshire~10K1.11×
10Hawaii~20K1.09×
11Rhode Island~10K1.09×
12Washington, District of Columbia~10K1.07×
13Idaho~20K1.05×
14New Mexico~20K1.04×
15Nebraska~20K1.04×
16Mississippi~30K1.02×
17Arkansas~30K0.99×
18Iowa~30K0.99×
19Kansas~30K0.97×
20Oklahoma~40K0.95×
21Utah~30K0.95×
22Arizona~60K0.94×
23Kentucky~40K0.94×
24Louisiana~40K0.93×
25Connecticut~30K0.93×
26Nevada~30K0.93×
27Alabama~40K0.92×
28Oregon~40K0.92×
29Wisconsin~50K0.91×
30Missouri~50K0.90×
31South Carolina~40K0.90×
32Indiana~50K0.88×
33Minnesota~40K0.88×
34Tennessee~60K0.87×
35Maryland~50K0.87×
36Colorado~50K0.87×
37Massachusetts~60K0.86×
38Washington~60K0.85×
39Virginia~70K0.84×
40Michigan~70K0.83×
41Ohio~80K0.82×
42North Carolina~80K0.82×
43New Jersey~70K0.82×
44Pennsylvania~90K0.81×
45Georgia~80K0.81×
46Illinois~90K0.79×
47New York~100K0.74×
48Florida~200K0.71×
49California~300K0.70×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Disaster film, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disaster film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disaster film audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV15.05×
02FrankensteinLiterature7.29×
03Keanu ReevesMovies & TV6.34×
04Haul truckCars & Mobility6.15×
05Frankenstein (1931 film)Movies & TV6.10×
06Sandra BullockMovies & TV5.93×
07Ethan HawkeMovies & TV5.86×
08Jurassic WorldMovies & TV5.25×
09TrafficCars & Mobility3.97×
10GodzillaMovies & TV3.54×
11Commercial vehicleCars & Mobility3.44×
12O'Reilly Auto PartsCars & Mobility3.39×
13Electronic publishingNews3.25×
14Scooby-DooMovies & TV2.98×
15Projection screenTechnology & Electronics2.83×
16BeetlejuiceMovies & TV2.75×
17PeacemakerMovies & TV2.69×
18IndividualPolitics & Society2.57×
19AutoZoneCars & Mobility2.08×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disaster film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disaster film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
SpiritualityBALANCE1.51×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disaster film audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.82×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disaster film have in United States?

Disaster film has an estimated audience of 3,329,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disaster film fans?

42.4% of Disaster film fans are female, 57.6% are male, with an average age of 37.2 years.

03

Which brands do Disaster film fans like most?

Disaster film fans show strongest brand affinity for Haul truck (6.15×), Peacemaker (2.69×), and Frankenstein (7.29×) over the country average.

04

Where do Disaster film fans live in United States?

Disaster film fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Disaster film fans also like?

Beyond Disaster film itself, the audience over-indexes on Peacemaker (2.69×), Frankenstein (7.29×), Godzilla (3.54×), and Keanu Reeves (6.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Disaster film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disaster film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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