Electronic publishing Audience in United States

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Electronic publishing has an estimated audience of 30,821,792 people in United States. 56.8% are female, 43.2% are male, average age 45.5. Top regions: Texas, Florida, Virginia. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Israel.

The average Electronic publishing fan in United States is 45.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Virginia. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.69× the country average). Demographically, the Electronic publishing audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Electronic publishing fans

Demographic split for Electronic publishing audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.5
Estimated audience size30,821,792

Audience persona

The typical Electronic publishing fan in United States is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Electronic publishing in United States
RegionReachAffinity
Texas1,616,4010.61×
Florida1,409,9940.68×
Virginia1,218,3731.62×
California1,204,2250.36×
Illinois753,7070.73×
New York730,2900.42×
Ohio697,9160.74×
Georgia584,1600.62×
Mississippi567,6122.24×
New Mexico543,2593.51×
Colorado531,5951.09×
Alabama521,9731.21×
Oklahoma484,0111.41×
Maryland464,6970.88×
Washington463,2740.75×
Louisiana392,5270.99×
Nevada388,7701.3×
Arizona382,3190.61×
Alaska381,0215.78×
South Carolina329,1420.71×
Hawaii321,5062.43×
New Jersey275,4570.35×
North Carolina260,9210.28×
Utah258,8850.94×
Missouri225,1710.45×
Massachusetts214,5380.35×
North Dakota210,3903.32×
Pennsylvania183,2720.18×
Arkansas177,4240.7×
Kansas168,3180.69×
Nebraska168,0341.09×
Tennessee157,4690.25×
Idaho120,2000.78×
Indiana112,2430.2×
Minnesota111,6650.25×
Wisconsin110,2770.24×
Kentucky107,8510.28×
West Virginia104,1310.73×
Washington, District of Columbia98,2141.06×
South Dakota96,8631.36×
Michigan96,0850.12×
Iowa91,3100.36×
Wyoming91,2562×
Connecticut90,8800.29×
Montana90,5871.06×
New Hampshire85,8000.71×
Rhode Island82,8500.84×
Maine82,8000.75×
Oregon82,2440.23×
Vermont81,4881.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic publishing audience
BrandAffinityCategory
Goop14.69×Internet & Social Media
Governor of Michigan16.12×Politics & Society
Vocal harmony8.89×Music & Radio
Wok12.5×Food & Beverages
Israel4.02×Travel & Leisure
Grinch7.18×Movies & TV
Google Home10.97×Technology & Electronics
Fathead (brand)26.63×Arts & Culture
Nationality3.56×Politics & Society
Hibachi12.32×Food & Beverages
headspace14.37×Health
Grace Slick12.78×Music & Radio
Cherish (group)15.57×Music & Radio
Hipster12.38×Politics & Society
Fairy godmother9.31×Literature
No Escape (1994 film)13.84×Movies & TV
El Paso County, Colorado15.31×Travel & Leisure
Minnesota2.05×Travel & Leisure
3D printing2.96×Technology & Electronics
TV Fanatic11.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic publishing audience
TraitClusterScore
Convenience OrientationPREMIUM2.06
PatriotismCONSERVATISM1.99
IndividualismJOY1.68
Community OrientationOPEN1.59
SpiritualityBALANCE1.54
TraditionCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Electronic publishing
CountryShare
United States20.7%
Brazil5.5%
India5.5%

See Electronic publishing audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Electronic publishing have in United States?

Electronic publishing has an estimated audience of 30,821,792 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Electronic publishing fans?

56.8% of Electronic publishing fans are female, 43.2% are male, with an average age of 45.5 years.

Which brands do Electronic publishing fans like most?

Electronic publishing fans show strongest brand affinity for Goop (14.69×), Governor of Michigan (16.12×), and Vocal harmony (8.89×) over the country average.

Where do Electronic publishing fans live in United States?

Electronic publishing fans in United States are most concentrated in Texas (reach 1,616,401), Florida (reach 1,409,994), and Virginia (reach 1,218,373). These three regions account for the largest share of the active audience.

What other brands do Electronic publishing fans also like?

Beyond Electronic publishing itself, the audience over-indexes on Governor of Michigan (16.12×), Vocal harmony (8.89×), Wok (12.5×), and Israel (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.