Rascasse Audience Intelligence

Electronic publishing Audience in United States

A data profile of the people who buy, follow and care about Electronic publishing in United States — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 30,821,792 people in United States.

#610among Topic in United States#4in News

The average Electronic publishing fan in United States is 45.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Subscription business model, Multi-function printer, Web server, with strongest over-indexing on Subscription business model (4.49× the country average).

Demographically, the Electronic publishing audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic publishing fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Subscription business model.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic publishing profile in United States.

Audience size
30.8M
in United States
Gender
56.8%♀
43.2% male
Age
45.5
average years
Country rank
#883
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic publishing fans

56.8% are female, 43.2% are male, average age 45.5.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Electronic publishing audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.5
Estimated audience size30,821,792
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Electronic publishing audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Electronic publishing audience comes from United States.

Worldwide audience distribution share by country for Electronic publishing
CountryShare
United States20.7%
Brazil5.5%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic publishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic publishing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~200K3.23×
02New Mexico~400K2.54×
03North Dakota~100K1.79×
04Hawaii~200K1.63×
05Mississippi~400K1.53×
06Virginia~1M1.35×
07Oklahoma~400K1.22×
08Nevada~300K1.17×
09South Dakota~80K1.11×
10Vermont~60K1.09×
11Alabama~500K1.07×
12Washington, District of Columbia~100K1.06×
13Montana~90K1.04×
14Nebraska~200K1.03×
15Delaware~90K1.02×
16Idaho~200K1.01×
17Colorado~500K0.97×
18Utah~300K0.97×
19West Virginia~100K0.97×
20Rhode Island~100K0.97×
21New Hampshire~100K0.96×
22Maine~100K0.95×
23Louisiana~400K0.94×
24Maryland~500K0.93×
25Arkansas~200K0.92×
26Kansas~200K0.90×
27Iowa~200K0.89×
28Kentucky~300K0.87×
29South Carolina~400K0.86×
30Oregon~300K0.86×
31Connecticut~300K0.86×
32Indiana~500K0.83×
33Wisconsin~400K0.83×
34Michigan~700K0.82×
35Minnesota~400K0.82×
36Tennessee~500K0.81×
37Washington~500K0.81×
38Missouri~400K0.81×
39Ohio~700K0.79×
40Arizona~500K0.79×
41Illinois~800K0.78×
42Massachusetts~500K0.77×
43Georgia~700K0.75×
44Pennsylvania~800K0.74×
45North Carolina~700K0.72×
46New Jersey~600K0.72×
47Florida~1.5M0.69×
48Texas~1.5M0.64×
49New York~1M0.59×
50California~1.5M0.49×
Fig. 06

Affinity by region

Affinity by region — Electronic publishing, United States
0.49×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic publishing audience
#·InterestCategoryAffinity×
01Multi-function printerTechnology & Electronics23.88×
02Web serverTechnology & Electronics5.40×
03Berlin WallTravel & Leisure4.90×
04Subscription business modelShopping4.49×
05Non-alcoholic beverageFood & Beverages2.94×
06Mineral waterFood & Beverages2.74×
07Microwave ovenHome & Garden2.35×
08Rail transportTravel & Leisure2.30×
09Political scienceBusiness & Career2.14×
10Britney SpearsMusic & Radio2.13×
11DemocracyPolitics & Society2.03×
12Online newspaperNews1.93×
13InnovationBusiness & Career1.85×
14RadioTechnology & Electronics1.76×
15FolklorePolitics & Society1.75×
16GeneticsKids & Family1.73×
17MSNNews1.59×
18DrawingHome & Garden1.58×
19HollywoodTravel & Leisure1.56×
20LivestockPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic publishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic publishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Convenience OrientationPREMIUM1.94×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic publishing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic publishing have in United States?

Electronic publishing has an estimated audience of 30,821,792 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Electronic publishing fans?

56.8% of Electronic publishing fans are female, 43.2% are male, with an average age of 45.5 years.

03

Which brands do Electronic publishing fans like most?

Electronic publishing fans show strongest brand affinity for Subscription business model (4.49×), Multi-function printer (23.88×), and Web server (5.4×) over the country average.

04

Where do Electronic publishing fans live in United States?

Electronic publishing fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronic publishing fans also like?

Beyond Electronic publishing itself, the audience over-indexes on Multi-function printer (23.88×), Web server (5.4×), MSN (1.59×), and Non-alcoholic beverage (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Electronic publishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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