Electronic publishing Audience in United States

Electronic publishing has an estimated audience of 30,821,792 people in United States. 56.8% are female, 43.2% are male, average age 45.5. Top regions: Texas, Florida, Virginia. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Electronic publishing fan in United States is 45.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Virginia. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.1× the country average). Demographically, the Electronic publishing audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Electronic publishing fans

Demographic split for Electronic publishing audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.5
Estimated audience size30,821,792

Audience persona

The typical Electronic publishing fan in United States is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Electronic publishing in United States
RegionReachAffinity
Texas1,616,4010.61×
Florida1,409,9940.68×
Virginia1,218,3731.62×
California1,204,2250.36×
Illinois753,7070.73×
New York730,2900.42×
Ohio697,9160.74×
Georgia584,1600.62×
Mississippi567,6122.24×
New Mexico543,2593.51×
Colorado531,5951.09×
Alabama521,9731.21×
Oklahoma484,0111.41×
Maryland464,6970.88×
Washington463,2740.75×
Louisiana392,5270.99×
Nevada388,7701.3×
Arizona382,3190.61×
Alaska381,0215.78×
South Carolina329,1420.71×
Hawaii321,5062.43×
New Jersey275,4570.35×
North Carolina260,9210.28×
Utah258,8850.94×
Missouri225,1710.45×
Massachusetts214,5380.35×
North Dakota210,3903.32×
Pennsylvania183,2720.18×
Arkansas177,4240.7×
Kansas168,3180.69×
Nebraska168,0341.09×
Tennessee157,4690.25×
Idaho120,2000.78×
Indiana112,2430.2×
Minnesota111,6650.25×
Wisconsin110,2770.24×
Kentucky107,8510.28×
West Virginia104,1310.73×
Washington, District of Columbia98,2141.06×
South Dakota96,8631.36×
Michigan96,0850.12×
Iowa91,3100.36×
Wyoming91,2562×
Connecticut90,8800.29×
Montana90,5871.06×
New Hampshire85,8000.71×
Rhode Island82,8500.84×
Maine82,8000.75×
Oregon82,2440.23×
Vermont81,4881.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic publishing audience
BrandAffinityCategory
Capital One18.1×Business & Career
Google Maps15.44×Internet & Social Media
CarGurus18.52×Cars & Mobility
Indeed.com11.61×Business & Career
Circle K15.54×Shopping
DeviantArt15.27×Internet & Social Media
Aaron Rodgers13.73×Sports
AccuWeather13.48×Home & Garden
Diane Keaton12.8×Movies & TV
Beetlejuice9.93×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car11.94×Cars & Mobility
Google News11.16×News
Khan Academy15.85×Business & Career
Diabetes mellitus awareness12.48×Health
ICloud17.09×Technology & Electronics
Blake Lively15.67×Movies & TV
Demi Moore14.44×Movies & TV
Kendra Scott16.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic publishing audience
TraitClusterScore
Convenience OrientationPREMIUM2.06
PatriotismCONSERVATISM1.99
IndividualismJOY1.68
Community OrientationOPEN1.59
SpiritualityBALANCE1.54
TraditionCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Electronic publishing
CountryShare
United States20.7%
Brazil5.5%
India5.5%

See Electronic publishing audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Electronic publishing have in United States?

Electronic publishing has an estimated audience of 30,821,792 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Electronic publishing fans?

56.8% of Electronic publishing fans are female, 43.2% are male, with an average age of 45.5 years.

Which brands do Electronic publishing fans like most?

Electronic publishing fans show strongest brand affinity for Capital One (18.1×), Google Maps (15.44×), and CarGurus (18.52×) over the country average.

Where do Electronic publishing fans live in United States?

Electronic publishing fans in United States are most concentrated in Texas (reach 1,616,401), Florida (reach 1,409,994), and Virginia (reach 1,218,373). These three regions account for the largest share of the active audience.

What other brands do Electronic publishing fans also like?

Beyond Electronic publishing itself, the audience over-indexes on Google Maps (15.44×), CarGurus (18.52×), Indeed.com (11.61×), and Circle K (15.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.