A data profile of the people who buy, follow and care about Electronic publishing in Canada — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 3,768,366 people in Canada.
The average Electronic publishing fan in Canada is 44.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Multi-function printer, Non-alcoholic beverage, with strongest over-indexing on Ice Hockey World Championships (1.59× the country average).
Demographically, the Electronic publishing audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Electronic publishing fan in Canada is balanced, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Electronic publishing profile in Canada.
53.3% are female, 46.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.7 |
| Estimated audience size | 3,768,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Electronic publishing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~100K | 1.14× | |
| 02 | Manitoba | ~200K | 1.10× | |
| 03 | Alberta | ~400K | 0.96× | |
| 04 | British Columbia | ~500K | 0.95× | |
| 05 | Quebec | ~800K | 0.93× | |
| 06 | Ontario | ~1.5M | 0.88× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 19.47× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.71× | ||
| 03 | Mineral water | Food & Beverages | 3.15× | ||
| 04 | Sandra Bullock | Movies & TV | 3.15× | ||
| 05 | Hypermarket | Shopping | 2.94× | ||
| 06 | Sustainable energy | Home & Garden | 2.33× | ||
| 07 | Innovation | Business & Career | 2.31× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.27× | ||
| 09 | Rail transport | Travel & Leisure | 2.20× | ||
| 10 | Solar energy | Home & Garden | 2.17× | ||
| 11 | Tom Cruise | Movies & TV | 2.16× | ||
| 12 | Virtual reality | Technology & Electronics | 2.07× | ||
| 13 | United Parcel Service | Business & Career | 1.93× | ||
| 14 | Hardware store | Home & Garden | 1.86× | ||
| 15 | Convenience store | Food & Beverages | 1.86× | ||
| 16 | Radio | Technology & Electronics | 1.83× | ||
| 17 | Tradition | Politics & Society | 1.66× | ||
| 18 | Ice Hockey World Championships | Sports | 1.59× | ||
| 19 | Online newspaper | News | 1.58× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.91× | |
| Tradition | CONSERVATISM | 1.66× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.75× | |
| Mindfulness | BALANCE | 0.76× |
Electronic publishing has an estimated audience of 3,768,366 people in Canada, concentrated in Ontario and Quebec.
53.3% of Electronic publishing fans are female, 46.7% are male, with an average age of 44.7 years.
Electronic publishing fans show strongest brand affinity for Ice Hockey World Championships (1.59×), Multi-function printer (19.47×), and Non-alcoholic beverage (3.71×) over the country average.
Electronic publishing fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Multi-function printer (19.47×), Non-alcoholic beverage (3.71×), Innovation (2.31×), and Hardware store (1.86×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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