Genetic genealogy Audience in United States

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Genetic genealogy has an estimated audience of 1,226,764 people in United States. 63.7% are female, 36.3% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Pillow, Jesse Plemons, Nebraska Cornhuskers football, Jingoism.

The average Genetic genealogy fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Pillow, Jesse Plemons, with strongest over-indexing on Nationality (4.53× the country average). Demographically, the Genetic genealogy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Genetic genealogy fans

Demographic split for Genetic genealogy audience in United States
MetricValue
Female63.7%
Male36.3%
Average age45.0
Estimated audience size1,226,764

Audience persona

The typical Genetic genealogy fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Genetic genealogy in United States
RegionReachAffinity
California99,8970.74×
Texas80,5220.76×
Florida69,1760.83×
New York58,2560.85×
Virginia44,1701.48×
Pennsylvania41,6771.01×
Ohio33,4930.89×
New Jersey32,6611.05×
North Carolina32,3230.88×
Illinois31,2720.77×
Georgia29,1460.77×
Michigan27,1910.85×
Massachusetts23,6320.98×
Maryland21,8271.03×
Washington20,5680.84×
Arizona20,1550.8×
Indiana20,0140.89×
Tennessee19,6010.8×
Colorado18,0160.93×
Wisconsin17,0650.92×
Alabama16,3830.96×
Minnesota15,8220.9×
Missouri15,6430.79×
South Carolina14,0550.76×
New Mexico13,4222.18×
Louisiana12,6890.8×
Oklahoma12,3990.91×
Oregon12,0070.85×
Utah11,6371.06×
Kentucky11,4150.74×
Connecticut10,1040.82×
Nevada8,2090.69×
Iowa7,6650.76×
Arkansas7,3620.73×
Kansas7,0210.73×
Idaho7,0191.14×
Mississippi6,4450.64×
New Hampshire5,6371.17×
West Virginia5,3210.93×
Nebraska4,9060.8×
Maine4,8351.1×
Hawaii4,6940.89×
Alaska4,5511.73×
Montana3,9671.17×
Rhode Island3,9311.01×
South Dakota3,9161.38×
Washington, District of Columbia3,9101.06×
North Dakota3,8131.51×
Wyoming3,6892.03×
Vermont3,5691.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genetic genealogy audience
BrandAffinityCategory
Nationality4.53×Politics & Society
Pillow2.32×Home & Garden
Jesse Plemons2.95×Movies & TV
Nebraska Cornhuskers football2.97×Sports
Jingoism1.68×Politics & Society
Natural rubber1.53×Cars & Mobility
Urban horticulture2.21×Home & Garden
Steampunk2.95×Fashion & Accessoires
Jeep Wagoneer3.12×Cars & Mobility
Panama1.97×Travel & Leisure
Kendra Scott1.55×Fashion & Accessoires
Circular economy7.17×Business & Career
Goop2.52×Internet & Social Media
JTV (Indonesia)2.37×
Governor of Michigan3.29×Politics & Society
Halsey, Oregon3.6×Travel & Leisure
Nipsey Hussle2.46×Music & Radio
Iron Man (film)1.98×Movies & TV
Home staging2.14×Home & Garden
Google Home2.63×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genetic genealogy audience
TraitClusterScore
PatriotismCONSERVATISM2.57
Community OrientationOPEN2.1
SpiritualityBALANCE1.9
TravellingTHRILL1.83
MindfulnessBALANCE1.79
TraditionCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Genetic genealogy
CountryShare
United States35.4%
United Kingdom10.4%
Australia7.7%

See Genetic genealogy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Genetic genealogy have in United States?

Genetic genealogy has an estimated audience of 1,226,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Genetic genealogy fans?

63.7% of Genetic genealogy fans are female, 36.3% are male, with an average age of 45.0 years.

Which brands do Genetic genealogy fans like most?

Genetic genealogy fans show strongest brand affinity for Nationality (4.53×), Pillow (2.32×), and Jesse Plemons (2.95×) over the country average.

Where do Genetic genealogy fans live in United States?

Genetic genealogy fans in United States are most concentrated in California (reach 99,897), Texas (reach 80,522), and Florida (reach 69,176). These three regions account for the largest share of the active audience.

What other brands do Genetic genealogy fans also like?

Beyond Genetic genealogy itself, the audience over-indexes on Pillow (2.32×), Jesse Plemons (2.95×), Nebraska Cornhuskers football (2.97×), and Jingoism (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetic genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.