Rascasse Audience Intelligence

Genetic genealogy Audience in United States

A data profile of the people who buy, follow and care about Genetic genealogy in United States — modelled from more than twelve digital signal sources. Genetic genealogy has an estimated audience of 1,226,764 people in United States.

#7996among Topic in United States#652in Health

The average Genetic genealogy fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 23andMe, Web server, Bob Ross, with strongest over-indexing on 23andMe (18.05× the country average).

Demographically, the Genetic genealogy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genetic genealogy fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for 23andMe.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genetic genealogy profile in United States.

Audience size
1.2M
in United States
Gender
63.7%♀
36.3% male
Age
45.0
average years
Country rank
#20540
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genetic genealogy fans

63.7% are female, 36.3% are male, average age 45.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Genetic genealogy audience in United States
MetricValue
Female63.7%
Male36.3%
Average age45.0
Estimated audience size1,226,764
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Genetic genealogy audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Genetic genealogy audience comes from United States.

Worldwide audience distribution share by country for Genetic genealogy
CountryShare
United States35.4%
United Kingdom10.4%
Australia7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genetic genealogy audience in United States is strongest.

Fig. 05

Top regions by affinity

Genetic genealogy fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K1.31×
02Virginia~40K1.24×
03Alaska~3K1.12×
04Vermont~2K1.11×
05North Dakota~3K1.10×
06Maine~5K1.06×
07South Dakota~3K1.06×
08West Virginia~6K1.05×
09New Hampshire~5K1.05×
10Idaho~6K1.04×
11Rhode Island~4K1.03×
12Montana~3K1.02×
13Delaware~3K1.01×
14Washington, District of Columbia~4K1.00×
15Maryland~20K0.99×
16Alabama~20K0.99×
17North Carolina~40K0.98×
18Utah~10K0.98×
19Massachusetts~20K0.97×
20Indiana~20K0.97×
21Colorado~20K0.97×
22Wisconsin~20K0.97×
23Kansas~9K0.97×
24Pennsylvania~40K0.96×
25Arizona~20K0.96×
26Missouri~20K0.96×
27Louisiana~20K0.96×
28Oklahoma~10K0.96×
29Connecticut~10K0.96×
30Hawaii~5K0.96×
31South Carolina~20K0.95×
32Kentucky~10K0.95×
33New Jersey~30K0.94×
34Oregon~10K0.94×
35Ohio~40K0.93×
36Arkansas~9K0.93×
37Mississippi~9K0.93×
38Iowa~9K0.93×
39Nebraska~6K0.93×
40Tennessee~20K0.92×
41Minnesota~20K0.92×
42Nevada~10K0.92×
43Washington~20K0.91×
44Texas~90K0.89×
45New York~60K0.89×
46Michigan~30K0.89×
47Georgia~30K0.87×
48Florida~70K0.85×
49Illinois~30K0.85×
50California~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Genetic genealogy, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genetic genealogy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genetic genealogy audience
#·InterestCategoryAffinity×
01Family Tree DNAKids & Family38.32×
0223andMeHealth18.05×
03Bob RossMovies & TV15.24×
04CignaBusiness & Career11.40×
05Elderly careHealth10.99×
06Ancestry.comKids & Family9.70×
07Web serverTechnology & Electronics8.84×
08Weather forecastingHome & Garden6.81×
09BiotechnologyBusiness & Career6.11×
10Non-alcoholic beverageFood & Beverages5.18×
11Renewable energyBusiness & Career4.20×
12Clinical trialHealth4.14×
13Rail transportTravel & Leisure3.87×
14FedExBusiness & Career3.61×
15GeneticsKids & Family3.03×
16PinterestInternet & Social Media2.55×
17RedditInternet & Social Media2.53×
18Nonprofit organizationPolitics & Society2.39×
19CNNMovies & TV2.28×
20Donald TrumpPolitics & Society1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genetic genealogy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genetic genealogy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.53×
Family OrientationCONSERVATISM3.32×
SpiritualityBALANCE2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genetic genealogy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.48×
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genetic genealogy have in United States?

Genetic genealogy has an estimated audience of 1,226,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genetic genealogy fans?

63.7% of Genetic genealogy fans are female, 36.3% are male, with an average age of 45.0 years.

03

Which brands do Genetic genealogy fans like most?

Genetic genealogy fans show strongest brand affinity for 23andMe (18.05×), Web server (8.84×), and Bob Ross (15.24×) over the country average.

04

Where do Genetic genealogy fans live in United States?

Genetic genealogy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Genetic genealogy fans also like?

Beyond Genetic genealogy itself, the audience over-indexes on Web server (8.84×), Bob Ross (15.24×), Weather forecasting (6.81×), and Cigna (11.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Genetic genealogy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetic genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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