Genetic genealogy Audience in United States

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Genetic genealogy has an estimated audience of 1,226,764 people in United States. 63.7% are female, 36.3% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Ancestry.com, Bob Ross, Microblogging.

The average Genetic genealogy fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Ancestry.com, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Genetic genealogy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Genetic genealogy fans

Demographic split for Genetic genealogy audience in United States
MetricValue
Female63.7%
Male36.3%
Average age45.0
Estimated audience size1,226,764

Audience persona

The typical Genetic genealogy fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Genetic genealogy in United States
RegionReachAffinity
California99,8970.74×
Texas80,5220.76×
Florida69,1760.83×
New York58,2560.85×
Virginia44,1701.48×
Pennsylvania41,6771.01×
Ohio33,4930.89×
New Jersey32,6611.05×
North Carolina32,3230.88×
Illinois31,2720.77×
Georgia29,1460.77×
Michigan27,1910.85×
Massachusetts23,6320.98×
Maryland21,8271.03×
Washington20,5680.84×
Arizona20,1550.8×
Indiana20,0140.89×
Tennessee19,6010.8×
Colorado18,0160.93×
Wisconsin17,0650.92×
Alabama16,3830.96×
Minnesota15,8220.9×
Missouri15,6430.79×
South Carolina14,0550.76×
New Mexico13,4222.18×
Louisiana12,6890.8×
Oklahoma12,3990.91×
Oregon12,0070.85×
Utah11,6371.06×
Kentucky11,4150.74×
Connecticut10,1040.82×
Nevada8,2090.69×
Iowa7,6650.76×
Arkansas7,3620.73×
Kansas7,0210.73×
Idaho7,0191.14×
Mississippi6,4450.64×
New Hampshire5,6371.17×
West Virginia5,3210.93×
Nebraska4,9060.8×
Maine4,8351.1×
Hawaii4,6940.89×
Alaska4,5511.73×
Montana3,9671.17×
Rhode Island3,9311.01×
South Dakota3,9161.38×
Washington, District of Columbia3,9101.06×
North Dakota3,8131.51×
Wyoming3,6892.03×
Vermont3,5691.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genetic genealogy audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ancestry.com22.51×Kids & Family
Bob Ross23.52×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cigna17.69×Business & Career
Income tax13.19×Business & Career
Planet Fitness4.04×Sports
23andMe15.27×Health
Capital One3.54×Business & Career
Clinical trial5.84×Health
Google Maps3.19×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
Genetics3.49×Kids & Family
Indeed.com2.89×Business & Career
Genetic testing9.83×Health
MSN2.59×News
General Hospital8.88×Movies & TV
Web server5.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genetic genealogy audience
TraitClusterScore
PatriotismCONSERVATISM2.57
Community OrientationOPEN2.1
SpiritualityBALANCE1.9
TravellingTHRILL1.83
MindfulnessBALANCE1.79
TraditionCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Genetic genealogy
CountryShare
United States35.4%
United Kingdom10.4%
Australia7.7%

See Genetic genealogy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Genetic genealogy have in United States?

Genetic genealogy has an estimated audience of 1,226,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Genetic genealogy fans?

63.7% of Genetic genealogy fans are female, 36.3% are male, with an average age of 45.0 years.

Which brands do Genetic genealogy fans like most?

Genetic genealogy fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Ancestry.com (22.51×) over the country average.

Where do Genetic genealogy fans live in United States?

Genetic genealogy fans in United States are most concentrated in California (reach 99,897), Texas (reach 80,522), and Florida (reach 69,176). These three regions account for the largest share of the active audience.

What other brands do Genetic genealogy fans also like?

Beyond Genetic genealogy itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Ancestry.com (22.51×), Bob Ross (23.52×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetic genealogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.