Family Tree DNA Audience in United States

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Family Tree DNA has an estimated audience of 351,074 people in United States. 57.7% are female, 42.3% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: 23andMe, Genealogical DNA test, Family tree, MyHeritage, Genetic genealogy.

The average Family Tree DNA fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 23andMe, Genealogical DNA test, Family tree, with strongest over-indexing on 23andMe (46.82× the country average). Demographically, the Family Tree DNA audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Family Tree DNA fans

Demographic split for Family Tree DNA audience in United States
MetricValue
Female57.7%
Male42.3%
Average age35.5
Estimated audience size351,074

Audience persona

The typical Family Tree DNA fan in United States is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for 23andMe.

Top regions in United States

Top regions ranked by reach for Family Tree DNA in United States
RegionReachAffinity
California31,5530.82×
Texas28,4050.94×
Florida19,6640.83×
New York14,9930.76×
North Carolina13,1931.25×
Georgia10,3080.95×
Ohio10,2430.95×
Michigan9,6991.06×
Tennessee9,5381.35×
Pennsylvania9,5210.81×
Virginia8,9471.05×
Illinois8,7870.75×
Washington8,4961.21×
Arizona6,8780.96×
New Jersey6,4870.73×
Oklahoma6,3551.63×
Alabama6,2111.27×
Massachusetts6,1750.89×
Maryland6,0811.01×
Indiana6,0230.94×
Missouri5,9171.05×
Oregon5,8831.46×
South Carolina5,8741.11×
Kentucky5,5181.25×
Colorado5,2420.95×
Louisiana4,9391.09×
Minnesota4,8470.96×
Wisconsin4,4960.85×
Utah4,0681.29×
Arkansas3,3951.17×
Kansas3,0491.1×
Connecticut2,9620.84×
Mississippi2,5560.88×
Iowa2,5190.87×
West Virginia2,1731.33×
Nevada2,1650.64×
New Mexico2,1301.21×
Maine1,7861.42×
Idaho1,7851.01×
New Hampshire1,5581.13×
Nebraska1,2310.7×
Rhode Island8980.8×
Wyoming8791.69×
Montana8540.88×
Delaware8490.88×
Hawaii8290.55×
Washington, District of Columbia7360.7×
Alaska6670.89×
Vermont6130.99×
South Dakota4660.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Tree DNA audience
BrandAffinityCategory
23andMe46.82×Health
Genealogical DNA test81.9×Health
Family tree41.07×Kids & Family
MyHeritage41.63×Kids & Family
Genetic genealogy38.32×Health
Findmypast66.87×Kids & Family
Genealogy13.4×Health
Ancestry.com16.61×Kids & Family
David Duchovny22.28×Movies & TV
Genealogy software54.23×Technology & Electronics
Family history society33.06×
Memory3.88×Health
Memorial11.19×Politics & Society
Genetic testing8.99×Health
The Gilded Age3.18×Movies & TV
Virtue2.55×Politics & Society
Hobby Lobby2.24×Home & Garden
Fox News Channel1.68×Movies & TV
Symptom2.57×Health
Virus2.92×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Tree DNA audience
TraitClusterScore
PatriotismCONSERVATISM4.58
Need for SecurityCONSERVATISM2.35
Risk AppetiteTHRILL2.05
MindfulnessBALANCE1.8
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Family Tree DNA
CountryShare
United States42.3%
United Kingdom10.5%
Brazil5.1%

See Family Tree DNA audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Family Tree DNA have in United States?

Family Tree DNA has an estimated audience of 351,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Family Tree DNA fans?

57.7% of Family Tree DNA fans are female, 42.3% are male, with an average age of 35.5 years.

Which brands do Family Tree DNA fans like most?

Family Tree DNA fans show strongest brand affinity for 23andMe (46.82×), Genealogical DNA test (81.9×), and Family tree (41.07×) over the country average.

Where do Family Tree DNA fans live in United States?

Family Tree DNA fans in United States are most concentrated in California (reach 31,553), Texas (reach 28,405), and Florida (reach 19,664). These three regions account for the largest share of the active audience.

What other brands do Family Tree DNA fans also like?

Beyond Family Tree DNA itself, the audience over-indexes on Genealogical DNA test (81.9×), Family tree (41.07×), MyHeritage (41.63×), and Genetic genealogy (38.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Tree DNA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.