Rascasse Audience Intelligence

Family Tree DNA Target Market in United States

A data profile of the people who buy, follow and care about Family Tree DNA in United States — modelled from more than twelve digital signal sources. Family Tree DNA has an estimated audience of 352,058 people in United States.

#4597among Brand in United States#640in Kids & Family

The average Family Tree DNA fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 23andMe, Genealogical DNA test, Family tree, with strongest over-indexing on 23andMe (46.82× the country average).

Demographically, the Family Tree DNA audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Tree DNA fan in United States is more female, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for 23andMe.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Tree DNA profile in United States.

Audience size
352K
in United States
Gender
57.7%♀
42.3% male
Age
35.5
average years
Country rank
#44474
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Family Tree DNA

57.7% are female, 42.3% are male, average age 35.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Family Tree DNA audience in United States
MetricValue
Female57.7%
Male42.3%
Average age35.5
Estimated audience size352,058
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Family Tree DNA audience in United States
Age bracketShare%
16-1937%
20-2916%
30-3913%
40-4914%
50+21%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Family Tree DNA audience comes from United States.

Worldwide audience distribution share by country for Family Tree DNA
CountryShare
United States42.2%
United Kingdom10.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Tree DNA audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Tree DNA customers by region in United States
#RegionReachAffinity×
01Wyoming<1K1.66×
02Oklahoma~6K1.52×
03Oregon~5K1.32×
04Alabama~6K1.30×
05Tennessee~9K1.27×
06Maine~2K1.27×
07Utah~4K1.25×
08New Mexico~2K1.24×
09Kentucky~5K1.23×
10West Virginia~2K1.23×
11North Carolina~10K1.20×
12Washington~8K1.16×
13Arkansas~3K1.15×
14Kansas~3K1.11×
15Missouri~6K1.09×
16South Carolina~6K1.06×
17Vermont<1K1.06×
18Louisiana~5K1.05×
19Idaho~2K1.04×
20New Hampshire~1K1.03×
21Virginia~9K1.02×
22Maryland~6K1.00×
23Michigan~9K0.99×
24Iowa~3K0.99×
25Indiana~6K0.98×
26Mississippi~3K0.98×
27Colorado~5K0.97×
28Minnesota~5K0.97×
29Montana<1K0.97×
30Alaska<1K0.97×
31Texas~30K0.93×
32Ohio~10K0.93×
33Georgia~10K0.92×
34Arizona~7K0.92×
35Delaware<1K0.91×
36Connecticut~3K0.88×
37Rhode Island<1K0.86×
38Massachusetts~6K0.84×
39Florida~20K0.83×
40Pennsylvania~10K0.83×
41Wisconsin~4K0.82×
42South Dakota<1K0.82×
43Washington, District of Columbia<1K0.80×
44Nebraska~1K0.78×
45California~30K0.76×
46New York~10K0.75×
47Hawaii~1K0.74×
48Illinois~9K0.73×
49New Jersey~6K0.71×
50Nevada~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Family Tree DNA, United States
0.71×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Tree DNA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Tree DNA audience
#·InterestCategoryAffinity×
01Genealogical DNA testHealth81.90×
02FindmypastKids & Family66.87×
03Genealogy softwareTechnology & Electronics54.23×
0423andMeHealth46.82×
05MyHeritageKids & Family41.63×
06Family treeKids & Family41.07×
07Genetic genealogyHealth38.32×
08Family history societyTopic33.06×
09David DuchovnyMovies & TV22.28×
10Ancestry.comKids & Family16.61×
11GenealogyHealth13.40×
12MemorialPolitics & Society11.19×
13Genetic testingHealth8.99×
14MemoryHealth3.88×
15The Gilded AgeMovies & TV3.18×
16Dick Van DykeMovies & TV2.85×
17SymptomHealth2.57×
18VirtuePolitics & Society2.55×
19Mitch McConnellPolitics & Society2.25×
20Hobby LobbyHome & Garden2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Tree DNA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Tree DNA audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
Community OrientationOPEN1.86×
TraditionCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Tree DNA audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Pet OwnershipJOY1.09×
Social Media UsageJOY1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Family Tree DNA's target market in United States?

Family Tree DNA's target market in United States covers an estimated 352,058 people, concentrated in California and Texas.

02

What is the gender split and age of Family Tree DNA customers?

57.7% of the Family Tree DNA audience are female, 42.3% are male, with an average age of 35.5 years.

03

Which brands do Family Tree DNA fans like most?

Family Tree DNA fans show strongest brand affinity for 23andMe (46.82×), Genealogical DNA test (81.9×), and Family tree (41.07×) over the country average.

04

Where do Family Tree DNA fans live in United States?

Family Tree DNA fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Family Tree DNA fans also like?

Beyond Family Tree DNA itself, the audience over-indexes on Genealogical DNA test (81.9×), Family tree (41.07×), MyHeritage (41.63×), and Genetic genealogy (38.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Family Tree DNA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Tree DNA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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