Memorial Audience in United States

Memorial has an estimated audience of 3,501,422 people in United States. 66.7% are female, 33.3% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Solidarity, Autism Awareness, Capital One, Diabetes mellitus awareness, Ancestry.com.

The average Memorial fan in United States is 45.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Solidarity, Autism Awareness, Capital One, with strongest over-indexing on Solidarity (50.28× the country average). Demographically, the Memorial audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Memorial fans

Demographic split for Memorial audience in United States
MetricValue
Female66.7%
Male33.3%
Average age45.9
Estimated audience size3,501,422

Audience persona

The typical Memorial fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Solidarity.

Top regions in United States

Top regions ranked by reach for Memorial in United States
RegionReachAffinity
Texas579,5151.93×
California405,9681.05×
Florida316,8891.34×
New York212,6941.09×
Illinois140,3351.2×
Georgia120,8181.12×
Ohio114,0711.06×
Pennsylvania96,1570.82×
North Carolina88,9420.84×
Michigan85,9860.94×
Mississippi81,1602.81×
New Jersey78,7620.88×
Virginia78,2470.92×
Tennessee73,3331.04×
Washington70,0111×
Indiana66,1071.03×
Massachusetts62,6140.91×
Arizona60,4990.85×
Maryland55,6070.92×
Louisiana54,6241.21×
Oklahoma52,6671.35×
Colorado52,5530.95×
Alabama50,8011.04×
Wisconsin50,2260.95×
Missouri49,6200.88×
South Carolina43,2040.82×
Minnesota42,6430.85×
Oregon36,3790.91×
Kentucky35,1000.8×
Connecticut28,0170.8×
Nevada27,2980.81×
Iowa26,1680.91×
Kansas26,1020.95×
Arkansas25,8270.9×
Utah23,0590.74×
New Mexico20,8801.19×
Nebraska17,3210.99×
West Virginia16,7931.03×
Washington, District of Columbia15,7981.5×
Hawaii14,2790.95×
New Hampshire13,6830.99×
Idaho12,8310.73×
Maine9,4300.75×
Rhode Island8,8350.79×
South Dakota8,0290.99×
Montana7,0280.72×
Delaware6,8620.71×
Alaska5,8530.78×
North Dakota5,5360.77×
Vermont5,0860.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memorial audience
BrandAffinityCategory
Solidarity50.28×Politics & Society
Autism Awareness19.03×Health
Capital One7.9×Business & Career
Diabetes mellitus awareness12.48×Health
Ancestry.com22.51×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.33×Internet & Social Media
AccuWeather7.85×Home & Garden
Circle K7.97×Shopping
Diane Keaton6.77×Movies & TV
Income tax13.19×Business & Career
Billy Bob Thornton9.23×Movies & TV
Planet Fitness4.13×Sports
Google News6.02×News
Indeed.com4.15×Business & Career
CarGurus5.82×Cars & Mobility
Labor Day7.25×Politics & Society
Matthew McConaughey8.5×Movies & TV
Beetlejuice4.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memorial audience
TraitClusterScore
PatriotismCONSERVATISM2.42
Price SensitivityPREMIUM1.79
Family OrientationCONSERVATISM1.7
Community OrientationOPEN1.61
TraditionCONSERVATISM1.48
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Memorial
CountryShare
United States38.1%
United Kingdom8.4%
Japan5.8%

See Memorial audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Memorial have in United States?

Memorial has an estimated audience of 3,501,422 people in United States, concentrated in Texas and California.

What is the gender split and age of Memorial fans?

66.7% of Memorial fans are female, 33.3% are male, with an average age of 45.9 years.

Which brands do Memorial fans like most?

Memorial fans show strongest brand affinity for Solidarity (50.28×), Autism Awareness (19.03×), and Capital One (7.9×) over the country average.

Where do Memorial fans live in United States?

Memorial fans in United States are most concentrated in Texas (reach 579,515), California (reach 405,968), and Florida (reach 316,889). These three regions account for the largest share of the active audience.

What other brands do Memorial fans also like?

Beyond Memorial itself, the audience over-indexes on Autism Awareness (19.03×), Capital One (7.9×), Diabetes mellitus awareness (12.48×), and Ancestry.com (22.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.