Rascasse Audience Intelligence

Memorial Audience in United States

A data profile of the people who buy, follow and care about Memorial in United States — modelled from more than twelve digital signal sources. Memorial has an estimated audience of 3,501,422 people in United States.

#4660among Topic in United States#590in Politics & Society

The average Memorial fan in United States is 45.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Solidarity, Labor Day, Memorial Day, with strongest over-indexing on Solidarity (31.52× the country average).

Demographically, the Memorial audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memorial fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Solidarity.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memorial profile in United States.

Audience size
3.5M
in United States
Gender
66.7%♀
33.3% male
Age
45.9
average years
Country rank
#9017
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memorial fans

66.7% are female, 33.3% are male, average age 45.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Memorial audience in United States
MetricValue
Female66.7%
Male33.3%
Average age45.9
Estimated audience size3,501,422
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Memorial audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4921%
50+42%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Memorial audience comes from United States.

Worldwide audience distribution share by country for Memorial
CountryShare
United States37.7%
United Kingdom8.4%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memorial audience in United States is strongest.

Fig. 05

Top regions by affinity

Memorial fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K2.86×
02Texas~600K1.89×
03Washington, District of Columbia~10K1.36×
04Oklahoma~50K1.32×
05Florida~300K1.28×
06New Mexico~20K1.24×
07Louisiana~50K1.21×
08Illinois~100K1.15×
09Wyoming~6K1.13×
10South Dakota~9K1.09×
11West Virginia~20K1.08×
12Georgia~100K1.05×
13Ohio~100K1.05×
14Iowa~30K1.03×
15New Hampshire~10K1.03×
16Alabama~50K1.02×
17Hawaii~20K1.01×
18California~400K0.99×
19Indiana~60K0.99×
20Nebraska~20K0.99×
21New York~200K0.98×
22Tennessee~70K0.98×
23Washington~70K0.94×
24Wisconsin~50K0.94×
25Massachusetts~60K0.92×
26Michigan~80K0.91×
27Kansas~30K0.91×
28Colorado~50K0.90×
29Arkansas~30K0.90×
30Oregon~40K0.89×
31Maryland~50K0.88×
32Alaska~7K0.88×
33Virginia~70K0.87×
34Arizona~60K0.87×
35New Jersey~80K0.86×
36Missouri~50K0.86×
37Minnesota~40K0.85×
38North Dakota~6K0.85×
39Rhode Island~9K0.84×
40South Carolina~40K0.83×
41North Carolina~90K0.82×
42Kentucky~40K0.82×
43Montana~8K0.81×
44Pennsylvania~90K0.80×
45Utah~30K0.80×
46Idaho~10K0.80×
47Maine~10K0.80×
48Connecticut~30K0.78×
49Nevada~30K0.78×
50Delaware~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Memorial, United States
0.78×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memorial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memorial audience
#·InterestCategoryAffinity×
01SolidarityPolitics & Society31.52×
02Labor DayPolitics & Society6.95×
03Memorial DayPolitics & Society5.47×
04RomanticismPolitics & Society4.80×
05Non-alcoholic beverageFood & Beverages3.53×
06Microwave ovenHome & Garden3.51×
07Sustainable energyHome & Garden2.89×
08Rail transportTravel & Leisure2.72×
09Hardware storeHome & Garden2.66×
10Charitable organizationPolitics & Society2.64×
11NostalgiaHome & Garden2.42×
12PharmacyBusiness & Career2.41×
13Britney SpearsMusic & Radio2.41×
14GeneticsKids & Family2.13×
15Discount storesShopping2.10×
16Planet FitnessSports2.05×
17TraditionPolitics & Society1.99×
18Nonprofit organizationPolitics & Society1.97×
19Hobby LobbyHome & Garden1.91×
20WalgreensShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memorial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memorial audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Price SensitivityPREMIUM1.96×
Community OrientationOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memorial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memorial have in United States?

Memorial has an estimated audience of 3,501,422 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Memorial fans?

66.7% of Memorial fans are female, 33.3% are male, with an average age of 45.9 years.

03

Which brands do Memorial fans like most?

Memorial fans show strongest brand affinity for Solidarity (31.52×), Labor Day (6.95×), and Memorial Day (5.47×) over the country average.

04

Where do Memorial fans live in United States?

Memorial fans in United States are most concentrated in Texas (reach ~600K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Memorial fans also like?

Beyond Memorial itself, the audience over-indexes on Labor Day (6.95×), Memorial Day (5.47×), Microwave oven (3.51×), and Planet Fitness (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Memorial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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