Memorial Audience in Germany
Memorial has an estimated audience of 247,429 people in Germany. 62.9% are female, 37.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Progressive rock, Kep Province, Gil Ofarim, Therme Erding.
The average Memorial fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Progressive rock, Kep Province, with strongest over-indexing on Mothercare (3.83× the country average). Demographically, the Memorial audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Memorial fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.3 |
| Estimated audience size | 247,429 |
Audience persona
The typical Memorial fan in Germany is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,088 | 0.83× |
| Bayern | 33,066 | 0.83× |
| Baden-Württemberg | 30,438 | 0.9× |
| Niedersachsen | 25,194 | 1.05× |
| Hessen | 18,746 | 0.99× |
| Berlin | 18,337 | 1.66× |
| Sachsen | 13,987 | 1.15× |
| Rheinland-Pfalz | 10,766 | 0.87× |
| Brandenburg | 9,833 | 1.28× |
| Sachsen-Anhalt | 9,575 | 1.49× |
| Schleswig-Holstein | 8,044 | 0.91× |
| Thüringen | 7,305 | 1.16× |
| Mecklenburg-Vorpommern | 5,320 | 1.13× |
| Hamburg | 4,416 | 0.79× |
| Saarland | 2,371 | 0.78× |
| Bremen | 1,606 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 3.83× | Kids & Family |
| Progressive rock | 2.56× | Music & Radio |
| Kep Province | 26.06× | Travel & Leisure |
| Gil Ofarim | 1.52× | Music & Radio |
| Therme Erding | 5.17× | Travel & Leisure |
| Nationality | 3.06× | Politics & Society |
| Natural rubber | 2.22× | Cars & Mobility |
| Urban horticulture | 1.56× | Home & Garden |
| Huachiew Chalermprakiet University | 22.21× | Business & Career |
| Home Delivery | 2.27× | Food & Beverages |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Corona (band) | 1.87× | Music & Radio |
| Video izle | 2.45× | |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| Headhunters (film) | 2.57× | Movies & TV |
| Information sensitivity | 2.69× | Technology & Electronics |
| New Era (Namibia) | 2.13× | News |
| Jaguar F-Pace | 3.16× | Cars & Mobility |
| Hargeisa | 16.44× | Travel & Leisure |
| Phil Keaggy | 24.22× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.41 |
| Sustainability | BALANCE | 1.84 |
| Community Orientation | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.73 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Price Sensitivity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| United Kingdom | 8.4% |
| Japan | 5.8% |
See Memorial audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Memorial have in Germany?
Memorial has an estimated audience of 247,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Memorial fans?
62.9% of Memorial fans are female, 37.1% are male, with an average age of 42.3 years.
Which brands do Memorial fans like most?
Memorial fans show strongest brand affinity for Mothercare (3.83×), Progressive rock (2.56×), and Kep Province (26.06×) over the country average.
Where do Memorial fans live in Germany?
Memorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,088), Bayern (reach 33,066), and Baden-Württemberg (reach 30,438). These three regions account for the largest share of the active audience.
What other brands do Memorial fans also like?
Beyond Memorial itself, the audience over-indexes on Progressive rock (2.56×), Kep Province (26.06×), Gil Ofarim (1.52×), and Therme Erding (5.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.