Memorial Audience in Germany
Memorial has an estimated audience of 247,429 people in Germany. 62.9% are female, 37.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christina Applegate, Bill Skarsgård, Maite Perroni, Brad Pitt, Drop shipping.
The average Memorial fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christina Applegate, Bill Skarsgård, Maite Perroni, with strongest over-indexing on Christina Applegate (24.22× the country average). Demographically, the Memorial audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Memorial fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.3 |
| Estimated audience size | 247,429 |
Audience persona
The typical Memorial fan in Germany is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Christina Applegate.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,088 | 0.83× |
| Bayern | 33,066 | 0.83× |
| Baden-Württemberg | 30,438 | 0.9× |
| Niedersachsen | 25,194 | 1.05× |
| Hessen | 18,746 | 0.99× |
| Berlin | 18,337 | 1.66× |
| Sachsen | 13,987 | 1.15× |
| Rheinland-Pfalz | 10,766 | 0.87× |
| Brandenburg | 9,833 | 1.28× |
| Sachsen-Anhalt | 9,575 | 1.49× |
| Schleswig-Holstein | 8,044 | 0.91× |
| Thüringen | 7,305 | 1.16× |
| Mecklenburg-Vorpommern | 5,320 | 1.13× |
| Hamburg | 4,416 | 0.79× |
| Saarland | 2,371 | 0.78× |
| Bremen | 1,606 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christina Applegate | 24.22× | Movies & TV |
| Bill Skarsgård | 22.21× | Movies & TV |
| Maite Perroni | 62.88× | Movies & TV |
| Brad Pitt | 7.35× | Movies & TV |
| Drop shipping | 3.83× | Shopping |
| Tagesschau | 2.39× | Movies & TV |
| Eurovision Song Contest | 5.78× | Music & Radio |
| Fenerbahçe S.K. | 5.17× | Sports |
| Property finder | 3.77× | Home & Garden |
| Der Tagesspiegel | 3.39× | News |
| Vegetable Gardening | 5.61× | Food & Beverages |
| Ryanair | 2.22× | Travel & Leisure |
| Labor Day | 14.27× | Politics & Society |
| Cats (musical) | 5.75× | Music & Radio |
| Flowering plant | 3.62× | Home & Garden |
| Batman | 2.03× | Movies & TV |
| Monster Jam | 26.37× | Sports |
| Snowmobile | 8.42× | Cars & Mobility |
| Romanticism | 3.25× | Politics & Society |
| Anime convention | 3.24× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.41 |
| Sustainability | BALANCE | 1.84 |
| Community Orientation | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.73 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Price Sensitivity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| United Kingdom | 8.4% |
| Japan | 5.8% |
See Memorial audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Memorial have in Germany?
Memorial has an estimated audience of 247,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Memorial fans?
62.9% of Memorial fans are female, 37.1% are male, with an average age of 42.3 years.
Which brands do Memorial fans like most?
Memorial fans show strongest brand affinity for Christina Applegate (24.22×), Bill Skarsgård (22.21×), and Maite Perroni (62.88×) over the country average.
Where do Memorial fans live in Germany?
Memorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,088), Bayern (reach 33,066), and Baden-Württemberg (reach 30,438). These three regions account for the largest share of the active audience.
What other brands do Memorial fans also like?
Beyond Memorial itself, the audience over-indexes on Bill Skarsgård (22.21×), Maite Perroni (62.88×), Brad Pitt (7.35×), and Drop shipping (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.