Family tree Audience in United States
Family tree has an estimated audience of 1,646,423 people in United States. 67.7% are female, 32.3% are male, average age 43.9. Top regions: California, Texas, Florida.
The average Family tree fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Family tree audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Family tree fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 43.9 |
| Estimated audience size | 1,646,423 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 172,699 | 0.95× |
| Texas | 151,636 | 1.07× |
| Florida | 98,415 | 0.88× |
| New York | 81,299 | 0.88× |
| Georgia | 50,897 | 1× |
| North Carolina | 47,924 | 0.97× |
| Illinois | 47,146 | 0.86× |
| Utah | 46,894 | 3.18× |
| Pennsylvania | 46,125 | 0.83× |
| Ohio | 44,841 | 0.88× |
| Michigan | 39,974 | 0.93× |
| Virginia | 37,397 | 0.93× |
| Arizona | 35,384 | 1.05× |
| New Jersey | 34,846 | 0.83× |
| Washington | 32,219 | 0.98× |
| Tennessee | 31,324 | 0.95× |
| Indiana | 30,565 | 1.02× |
| Missouri | 29,472 | 1.11× |
| Colorado | 28,925 | 1.11× |
| Maryland | 25,648 | 0.91× |
| Massachusetts | 24,138 | 0.74× |
| Louisiana | 22,894 | 1.08× |
| Alabama | 22,194 | 0.96× |
| South Carolina | 22,022 | 0.89× |
| Kentucky | 21,766 | 1.05× |
| Minnesota | 21,110 | 0.89× |
| Wisconsin | 19,797 | 0.8× |
| Oklahoma | 19,536 | 1.07× |
| Kansas | 17,377 | 1.34× |
| Oregon | 17,249 | 0.91× |
| Idaho | 15,990 | 1.94× |
| Mississippi | 13,912 | 1.03× |
| Nevada | 13,390 | 0.84× |
| Arkansas | 13,039 | 0.96× |
| Connecticut | 12,868 | 0.78× |
| Iowa | 12,420 | 0.92× |
| West Virginia | 8,794 | 1.15× |
| Hawaii | 8,421 | 1.19× |
| New Mexico | 8,141 | 0.99× |
| Nebraska | 7,250 | 0.88× |
| New Hampshire | 5,120 | 0.79× |
| Maine | 4,572 | 0.78× |
| Montana | 4,505 | 0.99× |
| Rhode Island | 4,216 | 0.8× |
| Washington, District of Columbia | 3,905 | 0.79× |
| South Dakota | 3,415 | 0.9× |
| Delaware | 3,243 | 0.71× |
| Alaska | 3,133 | 0.89× |
| North Dakota | 2,896 | 0.86× |
| Wyoming | 2,594 | 1.06× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.07 |
| Need for Security | CONSERVATISM | 2.12 |
| Community Orientation | OPEN | 1.49 |
| Tradition | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.39 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.2% |
| Colombia | 6.4% |
See Family tree audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Family tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.