Genealogical DNA test Audience in United States

Genealogical DNA test logo

Genealogical DNA test has an estimated audience of 548,084 people in United States. 66.3% are female, 33.7% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Circular economy, Urban Outfitters, Product design, Natural rubber, Jesse Plemons.

The average Genealogical DNA test fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Circular economy, Urban Outfitters, Product design, with strongest over-indexing on Circular economy (43.33× the country average). Demographically, the Genealogical DNA test audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Genealogical DNA test fans

Demographic split for Genealogical DNA test audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.5
Estimated audience size548,084

Audience persona

The typical Genealogical DNA test fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Circular economy.

Top regions in United States

Top regions ranked by reach for Genealogical DNA test in United States
RegionReachAffinity
California41,9690.7×
Texas41,7110.89×
New York28,6430.94×
Florida28,3000.76×
Georgia16,2410.96×
North Carolina16,0990.98×
Illinois15,4980.85×
Pennsylvania15,4820.84×
Ohio14,9370.88×
Michigan12,4140.87×
Tennessee11,4731.04×
Virginia11,1190.83×
Indiana10,2101.02×
Missouri9,8881.12×
Washington9,8390.89×
Massachusetts9,1190.84×
Colorado8,6441×
Maryland8,3280.88×
Louisiana8,1071.15×
Oklahoma8,0911.33×
New Jersey7,9360.57×
Arizona7,8410.7×
Kentucky7,6311.11×
South Carolina7,4420.9×
Wisconsin6,9200.84×
Oregon6,4521.03×
Alabama6,2620.82×
Minnesota5,9410.76×
Utah5,9101.2×
Arkansas5,1711.15×
Mississippi4,4620.99×
Connecticut4,1290.75×
Kansas3,9940.92×
Iowa3,5110.78×
Nevada3,0750.58×
Hawaii2,8261.2×
West Virginia2,7231.07×
Idaho2,6620.97×
New Mexico2,4420.89×
Maine2,4201.23×
Nebraska2,1970.8×
New Hampshire1,9800.92×
Montana1,9511.28×
Alaska1,9181.64×
Rhode Island1,6570.95×
South Dakota1,6501.3×
Vermont1,6291.69×
North Dakota1,6071.43×
Delaware1,5981.06×
Wyoming1,5551.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genealogical DNA test audience
BrandAffinityCategory
Circular economy43.33×Business & Career
Urban Outfitters5.64×Shopping
Product design3.37×Business & Career
Natural rubber2.71×Cars & Mobility
Jesse Plemons3.52×Movies & TV
Jingoism2.14×Politics & Society
Morphine (band)8×Music & Radio
Elsword14.69×Games
Pro-Ject3.53×Music & Radio
Nationality1.73×Politics & Society
Pillow1.61×Home & Garden
Urban horticulture2.5×Home & Garden
UK garage3.72×Music & Radio
John Havlicek9.55×Sports
Nebraska Cornhuskers football2.03×Sports
Monogram2.06×Home & Garden
Nipsey Hussle3.08×Music & Radio
Home staging2.7×Home & Garden
Steampunk2.46×Fashion & Accessoires
Glossier2.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genealogical DNA test audience
TraitClusterScore
PatriotismCONSERVATISM3.1
Risk AppetiteTHRILL2.19
MindfulnessBALANCE1.66
TraditionCONSERVATISM1.47
SpiritualityBALANCE1.42
Community OrientationOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Genealogical DNA test
CountryShare
United States26.2%
Japan13.2%
United Kingdom11.9%

See Genealogical DNA test audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Genealogical DNA test have in United States?

Genealogical DNA test has an estimated audience of 548,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Genealogical DNA test fans?

66.3% of Genealogical DNA test fans are female, 33.7% are male, with an average age of 43.5 years.

Which brands do Genealogical DNA test fans like most?

Genealogical DNA test fans show strongest brand affinity for Circular economy (43.33×), Urban Outfitters (5.64×), and Product design (3.37×) over the country average.

Where do Genealogical DNA test fans live in United States?

Genealogical DNA test fans in United States are most concentrated in California (reach 41,969), Texas (reach 41,711), and New York (reach 28,643). These three regions account for the largest share of the active audience.

What other brands do Genealogical DNA test fans also like?

Beyond Genealogical DNA test itself, the audience over-indexes on Urban Outfitters (5.64×), Product design (3.37×), Natural rubber (2.71×), and Jesse Plemons (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genealogical DNA test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.