Rascasse Audience Intelligence

Genealogical DNA test Audience in United States

A data profile of the people who buy, follow and care about Genealogical DNA test in United States — modelled from more than twelve digital signal sources. Genealogical DNA test has an estimated audience of 548,084 people in United States.

#11026among Topic in United States#926in Health

The average Genealogical DNA test fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MyHeritage, Family Tree DNA, Citibank, with strongest over-indexing on MyHeritage (43.4× the country average).

Demographically, the Genealogical DNA test audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genealogical DNA test fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for MyHeritage.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genealogical DNA test profile in United States.

Audience size
548K
in United States
Gender
66.3%♀
33.7% male
Age
43.5
average years
Country rank
#34709
Topic in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genealogical DNA test fans

66.3% are female, 33.7% are male, average age 43.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Genealogical DNA test audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.5
Estimated audience size548,084
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Genealogical DNA test audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4920%
50+34%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Genealogical DNA test audience comes from United States.

Worldwide audience distribution share by country for Genealogical DNA test
CountryShare
United States26.2%
Japan13.2%
United Kingdom11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genealogical DNA test audience in United States is strongest.

Fig. 05

Top regions by affinity

Genealogical DNA test fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.28×
02Louisiana~8K1.13×
03Kentucky~8K1.13×
04Utah~6K1.12×
05West Virginia~3K1.09×
06Arkansas~5K1.08×
07Alaska~1K1.08×
08South Carolina~9K1.07×
09Maine~2K1.07×
10North Dakota~1K1.07×
11Indiana~10K1.06×
12Missouri~9K1.05×
13Montana~2K1.05×
14Vermont~1K1.05×
15Georgia~20K1.04×
16Tennessee~10K1.04×
17Alabama~8K1.04×
18Idaho~3K1.04×
19South Dakota~1K1.04×
20Mississippi~5K1.03×
21Ohio~20K1.02×
22North Carolina~20K1.02×
23Kansas~4K1.00×
24Hawaii~2K1.00×
25New Mexico~3K0.99×
26Delaware~1K0.99×
27Michigan~10K0.98×
28Oregon~6K0.97×
29New Hampshire~2K0.97×
30Rhode Island~2K0.97×
31Washington~10K0.96×
32Virginia~10K0.95×
33Connecticut~5K0.95×
34Iowa~4K0.94×
35Nebraska~3K0.94×
36Pennsylvania~20K0.93×
37Maryland~9K0.93×
38Colorado~8K0.93×
39Wisconsin~8K0.93×
40Texas~40K0.92×
41Illinois~20K0.91×
42Washington, District of Columbia~2K0.91×
43Arizona~10K0.89×
44Massachusetts~10K0.88×
45Nevada~5K0.88×
46New York~30K0.87×
47Minnesota~7K0.87×
48Florida~30K0.86×
49New Jersey~10K0.79×
50California~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Genealogical DNA test, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genealogical DNA test audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genealogical DNA test audience
#·InterestCategoryAffinity×
01Family Tree DNAKids & Family81.90×
02MyHeritageKids & Family43.40×
03Ancestry.comKids & Family14.79×
04Elderly careHealth14.06×
05CitibankBusiness & Career10.04×
06Renewable energyBusiness & Career4.76×
07FedExBusiness & Career4.27×
08Hardware storeHome & Garden4.21×
09GeneticsKids & Family3.70×
10RedditInternet & Social Media3.58×
11CNNMovies & TV3.22×
12Nonprofit organizationPolitics & Society3.22×
13Donald TrumpPolitics & Society3.02×
14EBayShopping2.86×
15PinterestInternet & Social Media2.83×
16Health careBusiness & Career2.56×
17XInternet & Social Media2.50×
18RecipesFood & Beverages2.47×
19MedicineBusiness & Career2.46×
20CookingFood & Beverages2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genealogical DNA test audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genealogical DNA test audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Family OrientationCONSERVATISM3.36×
IndividualismJOY2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genealogical DNA test audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.85×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genealogical DNA test have in United States?

Genealogical DNA test has an estimated audience of 548,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genealogical DNA test fans?

66.3% of Genealogical DNA test fans are female, 33.7% are male, with an average age of 43.5 years.

03

Which brands do Genealogical DNA test fans like most?

Genealogical DNA test fans show strongest brand affinity for MyHeritage (43.4×), Family Tree DNA (81.9×), and Citibank (10.04×) over the country average.

04

Where do Genealogical DNA test fans live in United States?

Genealogical DNA test fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Genealogical DNA test fans also like?

Beyond Genealogical DNA test itself, the audience over-indexes on Family Tree DNA (81.9×), Citibank (10.04×), Donald Trump (3.02×), and Ancestry.com (14.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Genealogical DNA test audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genealogical DNA test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →