Rascasse Audience Intelligence

Biotechnology Audience in United States

A data profile of the people who buy, follow and care about Biotechnology in United States — modelled from more than twelve digital signal sources. Biotechnology has an estimated audience of 11,153,441 people in United States.

#118among Field of study in United States#2093among Topic in United States#324in Business & Career

The average Biotechnology fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, LabCorp, Nancy Mace, with strongest over-indexing on Lindsey Graham (3.67× the country average).

Demographically, the Biotechnology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biotechnology fan in United States is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Lindsey Graham.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biotechnology profile in United States.

Audience size
11.2M
in United States
Gender
58.7%♀
41.3% male
Age
44.0
average years
Country rank
#3219
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biotechnology fans

58.7% are female, 41.3% are male, average age 44.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Biotechnology audience in United States
MetricValue
Female58.7%
Male41.3%
Average age44.0
Estimated audience size11,153,441
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Biotechnology audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4921%
50+36%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Biotechnology audience comes from United States.

Worldwide audience distribution share by country for Biotechnology
CountryShare
United States27.4%
Italy4.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biotechnology audience in United States is strongest.

Fig. 05

Top regions by affinity

Biotechnology fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K2.00×
02Texas~1.5M1.50×
03North Carolina~500K1.47×
04California~1.5M1.42×
05Georgia~500K1.41×
06Florida~1M1.34×
07Maryland~200K1.30×
08Kansas~100K1.20×
09New Hampshire~50K1.19×
10Washington, District of Columbia~40K1.19×
11Rhode Island~40K1.18×
12Alabama~200K1.17×
13South Dakota~30K1.14×
14Virginia~300K1.11×
15Louisiana~200K1.07×
16Colorado~200K1.06×
17Wyoming~20K1.05×
18Iowa~90K1.03×
19Nebraska~60K1.03×
20Washington~200K1.01×
21Delaware~30K1.01×
22Arkansas~90K0.99×
23Oklahoma~100K0.98×
24Utah~100K0.97×
25Mississippi~90K0.97×
26New Jersey~300K0.96×
27Indiana~200K0.96×
28New York~600K0.94×
29Montana~30K0.94×
30Pennsylvania~400K0.93×
31Connecticut~100K0.93×
32New Mexico~50K0.93×
33Missouri~200K0.92×
34Illinois~300K0.88×
35South Carolina~100K0.84×
36North Dakota~20K0.84×
37Arizona~200K0.83×
38Kentucky~100K0.83×
39Michigan~200K0.82×
40Wisconsin~100K0.82×
41West Virginia~40K0.82×
42Tennessee~200K0.78×
43Maine~30K0.78×
44Nevada~80K0.77×
45Minnesota~100K0.75×
46Idaho~40K0.75×
47Hawaii~40K0.75×
48Alaska~20K0.75×
49Oregon~100K0.74×
50Ohio~300K0.73×
Fig. 06

Affinity by region

Affinity by region — Biotechnology, United States
0.73×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biotechnology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biotechnology audience
#·InterestCategoryAffinity×
01Haggen Food & PharmacyBrand20.05×
02LabCorpHealth4.55×
03Medical researchHealth4.51×
04DuckDuckGoInternet & Social Media3.95×
05Medicare (United States)Health3.85×
06Lindsey GrahamPolitics & Society3.67×
07Home equityHome & Garden3.57×
08Nancy MacePolitics & Society3.48×
09Google NewsNews3.35×
10Immune systemHealth3.15×
11Old agePolitics & Society2.87×
12Melania TrumpPolitics & Society2.42×
13Mitch McConnellPolitics & Society2.13×
14CorporationBusiness & Career1.95×
15MoneyBusiness & Career1.83×
16Personal financeBusiness & Career1.69×
17TexasTravel & Leisure1.65×
18Breaking newsMovies & TV1.63×
19U.S. stateTravel & Leisure1.55×
20FinanceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biotechnology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biotechnology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.98×
Family OrientationCONSERVATISM1.52×
Healthy LifestyleBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biotechnology audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Early Adopter MentalityPOWER0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biotechnology have in United States?

Biotechnology has an estimated audience of 11,153,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Biotechnology fans?

58.7% of Biotechnology fans are female, 41.3% are male, with an average age of 44.0 years.

03

Which brands do Biotechnology fans like most?

Biotechnology fans show strongest brand affinity for Lindsey Graham (3.67×), LabCorp (4.55×), and Nancy Mace (3.48×) over the country average.

04

Where do Biotechnology fans live in United States?

Biotechnology fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Biotechnology fans also like?

Beyond Biotechnology itself, the audience over-indexes on LabCorp (4.55×), Nancy Mace (3.48×), Personal finance (1.69×), and Mitch McConnell (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Biotechnology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biotechnology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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