Biotechnology Audience in United States

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Biotechnology has an estimated audience of 11,153,441 people in United States. 58.7% are female, 41.3% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: LabCorp, Personal finance, Google News, Money, Medicare (United States).

The average Biotechnology fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LabCorp, Personal finance, Google News, with strongest over-indexing on LabCorp (4.55× the country average). Demographically, the Biotechnology audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Biotechnology fans

Demographic split for Biotechnology audience in United States
MetricValue
Female58.7%
Male41.3%
Average age44.0
Estimated audience size11,153,441

Audience persona

The typical Biotechnology fan in United States is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for LabCorp.

Top regions in United States

Top regions ranked by reach for Biotechnology in United States
RegionReachAffinity
California1,887,3711.54×
Texas1,455,1481.52×
Florida1,078,0591.43×
New York663,5151.06×
Massachusetts478,5222.18×
Georgia470,2821.37×
North Carolina438,7251.31×
Illinois345,3590.93×
Pennsylvania344,3010.92×
Virginia304,2121.12×
New Jersey279,1630.98×
Ohio249,3230.73×
Maryland246,7161.29×
Washington234,6361.05×
Michigan231,9030.8×
Colorado199,6351.14×
Indiana195,8010.96×
Arizona194,5230.85×
Tennessee176,2640.79×
Alabama169,9701.09×
Missouri168,2940.94×
Louisiana159,2971.11×
South Carolina137,8800.82×
Wisconsin128,4260.77×
Minnesota119,8680.75×
Oklahoma116,7810.94×
Connecticut109,9070.98×
Kansas109,2931.24×
Kentucky101,2120.72×
Iowa95,2391.04×
Utah94,7460.95×
Oregon91,3630.71×
Arkansas88,6890.97×
Nevada86,8930.81×
Mississippi80,4000.87×
Nebraska52,3660.94×
New Hampshire52,2641.19×
New Mexico50,4390.9×
Rhode Island43,5591.23×
Washington, District of Columbia43,5351.3×
West Virginia40,4720.78×
Idaho38,3250.69×
Hawaii34,2740.71×
Maine29,8410.75×
Delaware29,1510.95×
Montana28,5500.92×
South Dakota28,1801.09×
North Dakota16,8570.74×
Wyoming16,5481×
Alaska12,7770.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biotechnology audience
BrandAffinityCategory
LabCorp4.55×Health
Personal finance1.69×Business & Career
Google News3.35×News
Money1.83×Business & Career
Medicare (United States)3.85×Health
Haggen Food & Pharmacy20.05×
Fox News Channel1.51×Movies & TV
Home equity3.57×Home & Garden
U.S. state1.55×Travel & Leisure
Medical research4.51×Health
Immune system3.15×Health
Corporation1.95×Business & Career
Old age2.87×Politics & Society
Breaking news1.63×Movies & TV
Finance1.52×Business & Career
Texas1.65×Travel & Leisure
DuckDuckGo3.95×Internet & Social Media
Retirement2.95×Business & Career
Multiple myeloma awareness5.96×Health
Medigap5.4×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biotechnology audience
TraitClusterScore
Need for SecurityCONSERVATISM1.55
Career OrientationPOWER1.53
Family OrientationCONSERVATISM1.38
SustainabilityBALANCE1.35
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Biotechnology
CountryShare
United States27.4%
Italy4.9%
India4.7%

See Biotechnology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Biotechnology have in United States?

Biotechnology has an estimated audience of 11,153,441 people in United States, concentrated in California and Texas.

What is the gender split and age of Biotechnology fans?

58.7% of Biotechnology fans are female, 41.3% are male, with an average age of 44.0 years.

Which brands do Biotechnology fans like most?

Biotechnology fans show strongest brand affinity for LabCorp (4.55×), Personal finance (1.69×), and Google News (3.35×) over the country average.

Where do Biotechnology fans live in United States?

Biotechnology fans in United States are most concentrated in California (reach 1,887,371), Texas (reach 1,455,148), and Florida (reach 1,078,059). These three regions account for the largest share of the active audience.

What other brands do Biotechnology fans also like?

Beyond Biotechnology itself, the audience over-indexes on Personal finance (1.69×), Google News (3.35×), Money (1.83×), and Medicare (United States) (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biotechnology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.