Rascasse Audience Intelligence

Medical research Audience in United States

A data profile of the people who buy, follow and care about Medical research in United States — modelled from more than twelve digital signal sources. Medical research has an estimated audience of 11,712,891 people in United States.

#2002among Topic in United States#127in Health

The average Medical research fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Clinical trial, Pharmacy, with strongest over-indexing on Sustainable energy (4.21× the country average).

Demographically, the Medical research audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medical research fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medical research profile in United States.

Audience size
11.7M
in United States
Gender
63.2%♀
36.8% male
Age
42.5
average years
Country rank
#3054
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medical research fans

63.2% are female, 36.8% are male, average age 42.5.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Medical research audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.5
Estimated audience size11,712,891
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Medical research audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3914%
40-4919%
50+34%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Medical research audience comes from United States.

Worldwide audience distribution share by country for Medical research
CountryShare
United States34.2%
United Kingdom7.6%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medical research audience in United States is strongest.

Fig. 05

Top regions by affinity

Medical research fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K1.29×
02Washington, District of Columbia~40K1.23×
03Missouri~200K1.19×
04Florida~900K1.11×
05Alaska~30K1.09×
06Massachusetts~300K1.08×
07Vermont~20K1.08×
08South Dakota~30K1.07×
09North Dakota~30K1.07×
10Virginia~300K1.06×
11Oregon~100K1.05×
12Kansas~100K1.04×
13Montana~30K1.04×
14Illinois~400K1.02×
15Oklahoma~100K1.02×
16Utah~100K1.02×
17Nebraska~60K1.02×
18Texas~1M1.01×
19California~1.5M0.99×
20Delaware~30K0.99×
21New York~600K0.98×
22Georgia~400K0.98×
23North Carolina~300K0.98×
24Arizona~200K0.98×
25Washington~200K0.97×
26Minnesota~200K0.97×
27Idaho~60K0.97×
28New Hampshire~40K0.97×
29Maine~40K0.97×
30Rhode Island~40K0.97×
31West Virginia~50K0.96×
32Pennsylvania~400K0.95×
33New Mexico~60K0.95×
34Hawaii~50K0.95×
35Michigan~300K0.94×
36Kentucky~100K0.94×
37Connecticut~100K0.94×
38Colorado~200K0.93×
39Wisconsin~200K0.93×
40Louisiana~100K0.93×
41Arkansas~90K0.93×
42New Jersey~300K0.92×
43Alabama~100K0.91×
44Mississippi~90K0.91×
45Iowa~90K0.91×
46Ohio~300K0.90×
47Tennessee~200K0.90×
48South Carolina~200K0.90×
49Nevada~100K0.90×
50Indiana~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Medical research, United States
0.89×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medical research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medical research audience
#·InterestCategoryAffinity×
01Elderly careHealth7.59×
02BiotechnologyBusiness & Career4.51×
03Sustainable energyHome & Garden4.21×
04Clinical trialHealth3.88×
05Retirement planningBusiness & Career3.54×
06Preventive healthcareHealth3.24×
07Health insuranceBusiness & Career3.17×
08Renewable energyBusiness & Career3.07×
09PharmacyBusiness & Career2.92×
10Charitable organizationPolitics & Society2.74×
11Career developmentBusiness & Career2.73×
12Life insuranceBusiness & Career2.57×
13GeneticsKids & Family2.40×
14InnovationBusiness & Career2.31×
15Nonprofit organizationPolitics & Society2.07×
16Planet FitnessSports2.04×
17Organic foodFood & Beverages1.83×
18MSNNews1.68×
19Trader Joe'sShopping1.60×
20Health careBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medical research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medical research audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
SustainabilityBALANCE1.89×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medical research audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.85×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medical research have in United States?

Medical research has an estimated audience of 11,712,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medical research fans?

63.2% of Medical research fans are female, 36.8% are male, with an average age of 42.5 years.

03

Which brands do Medical research fans like most?

Medical research fans show strongest brand affinity for Sustainable energy (4.21×), Clinical trial (3.88×), and Pharmacy (2.92×) over the country average.

04

Where do Medical research fans live in United States?

Medical research fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Medical research fans also like?

Beyond Medical research itself, the audience over-indexes on Clinical trial (3.88×), Pharmacy (2.92×), Planet Fitness (2.04×), and Nonprofit organization (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medical research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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