Medical research Audience in United States

Medical research logo

Medical research has an estimated audience of 11,712,891 people in United States. 63.2% are female, 36.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Cherish (group).

The average Medical research fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (12.29× the country average). Demographically, the Medical research audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Medical research fans

Demographic split for Medical research audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.5
Estimated audience size11,712,891

Audience persona

The typical Medical research fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Medical research in United States
RegionReachAffinity
California1,396,4271.08×
Texas1,116,7871.11×
Florida990,4631.25×
New York748,3151.14×
Illinois426,0911.09×
Pennsylvania376,5460.95×
North Carolina351,9861×
Georgia336,3890.93×
Ohio314,7340.87×
Virginia310,2581.09×
Massachusetts297,9921.29×
Michigan290,3890.95×
New Jersey284,7990.96×
Missouri254,2151.35×
Maryland243,7101.21×
Washington223,0890.95×
Arizona217,1630.91×
Tennessee211,3670.9×
Colorado178,8460.97×
Indiana176,8370.83×
Minnesota162,9910.97×
Oklahoma160,5141.23×
Wisconsin146,9550.83×
South Carolina138,9580.79×
Kentucky136,2880.93×
Alabama128,9230.79×
Oregon125,1880.93×
Louisiana122,3960.81×
Utah117,3971.12×
Connecticut101,1900.86×
Kansas91,1570.99×
Nevada90,9180.8×
Arkansas80,4570.83×
Iowa70,8050.73×
Nebraska57,9110.99×
Mississippi54,3390.56×
West Virginia47,8500.88×
Washington, District of Columbia46,1571.31×
Idaho44,1870.75×
New Mexico43,2060.74×
Hawaii39,5730.79×
New Hampshire39,4270.85×
Maine38,0480.91×
Alaska35,8131.43×
Montana33,8211.04×
Rhode Island33,3120.89×
Delaware31,9630.99×
South Dakota30,8151.14×
North Dakota30,0041.25×
Wyoming29,0311.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medical research audience
BrandAffinityCategory
Goop12.29×Internet & Social Media
Governor of Michigan16.25×Politics & Society
headspace17.14×Health
Wok12×Food & Beverages
Cherish (group)18.52×Music & Radio
Google Home10.83×Technology & Electronics
Hibachi12.78×Food & Beverages
Grace Slick13.02×Music & Radio
Grinch5.95×Movies & TV
Vocal harmony6.51×Music & Radio
Fairy godmother10.19×Literature
El Paso County, Colorado17.28×Travel & Leisure
TV Fanatic13.49×Movies & TV
Historic site5.36×Arts & Culture
Hipster10.88×Politics & Society
Ira Glass18.44×Music & Radio
Cryptic crossword15.6×Technology & Electronics
Kikar HaShabbat16.62×News
The Perks of Being a Wallflower (film)6.83×Movies & TV
Guitarist (magazine)10.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medical research audience
TraitClusterScore
Family OrientationCONSERVATISM2.18
Community OrientationOPEN1.55
SustainabilityBALANCE1.53
Career OrientationPOWER1.41
Need for SecurityCONSERVATISM1.37
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Medical research
CountryShare
United States34.2%
United Kingdom7.6%
Australia5.2%

See Medical research audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Medical research have in United States?

Medical research has an estimated audience of 11,712,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Medical research fans?

63.2% of Medical research fans are female, 36.8% are male, with an average age of 42.5 years.

Which brands do Medical research fans like most?

Medical research fans show strongest brand affinity for Goop (12.29×), Governor of Michigan (16.25×), and headspace (17.14×) over the country average.

Where do Medical research fans live in United States?

Medical research fans in United States are most concentrated in California (reach 1,396,427), Texas (reach 1,116,787), and Florida (reach 990,463). These three regions account for the largest share of the active audience.

What other brands do Medical research fans also like?

Beyond Medical research itself, the audience over-indexes on Governor of Michigan (16.25×), headspace (17.14×), Wok (12×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.