Rascasse Audience Intelligence

Medical research Audience in Germany

A data profile of the people who buy, follow and care about Medical research in Germany — modelled from more than twelve digital signal sources. Medical research has an estimated audience of 836,893 people in Germany.

#3505among Topic in Germany#213in Health

The average Medical research fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara d'Urso, Business school, The Elder Scrolls, with strongest over-indexing on Barbara d'Urso (79.24× the country average).

Demographically, the Medical research audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medical research fan in Germany is more female, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Barbara d'Urso.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medical research profile in Germany.

Audience size
837K
in Germany
Gender
60.1%♀
39.9% male
Age
38.9
average years
Country rank
#7580
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medical research fans

60.1% are female, 39.9% are male, average age 38.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Medical research audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age38.9
Estimated audience size836,893
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Medical research audience in Germany
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Medical research audience comes from Germany.

Worldwide audience distribution share by country for Medical research
CountryShare
United States34.2%
United Kingdom7.6%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medical research audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medical research fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.43×
02Saarland~10K1.23×
03Mecklenburg-Vorpommern~20K1.11×
04Thüringen~20K1.07×
05Sachsen-Anhalt~20K1.05×
06Brandenburg~30K0.99×
07Hamburg~20K0.96×
08Schleswig-Holstein~30K0.95×
09Rheinland-Pfalz~40K0.93×
10Sachsen~40K0.92×
11Berlin~30K0.90×
12Niedersachsen~70K0.87×
13Hessen~50K0.86×
14Baden-Württemberg~90K0.82×
15Bayern~100K0.80×
16Nordrhein-Westfalen~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Medical research, Germany
0.75×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medical research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medical research audience
#·InterestCategoryAffinity×
01Barbara d'UrsoMusic & Radio79.24×
02Online doctorHealth70.78×
03The Elder ScrollsGames20.00×
04Regenerative medicineHealth17.50×
05Molecular biologyHealth16.23×
06Business schoolBusiness & Career15.84×
07AccessibilityHealth13.64×
08RetirementBusiness & Career10.23×
09BiotechnologyBusiness & Career8.32×
10Off-road vehicleCars & Mobility8.17×
11Health insuranceBusiness & Career6.04×
12Ski resortTravel & Leisure5.82×
13Preventive healthcareHealth4.91×
14HugendubelShopping4.85×
15Family carCars & Mobility4.33×
16Career developmentBusiness & Career3.77×
17Master's degreeBusiness & Career3.35×
18Online newspaperNews3.00×
19MeatFood & Beverages2.49×
20CommerzbankBusiness & Career2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medical research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medical research audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.26×
Family OrientationCONSERVATISM2.02×
Career OrientationPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medical research audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Luxury OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medical research have in Germany?

Medical research has an estimated audience of 836,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medical research fans?

60.1% of Medical research fans are female, 39.9% are male, with an average age of 38.9 years.

03

Which brands do Medical research fans like most?

Medical research fans show strongest brand affinity for Barbara d'Urso (79.24×), Business school (15.84×), and The Elder Scrolls (20×) over the country average.

04

Where do Medical research fans live in Germany?

Medical research fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Medical research fans also like?

Beyond Medical research itself, the audience over-indexes on Business school (15.84×), The Elder Scrolls (20×), Hugendubel (4.85×), and Online doctor (70.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Medical research audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →