Medical research Audience in Germany
Medical research has an estimated audience of 836,893 people in Germany. 60.1% are female, 39.9% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Poetic Edda, Dog breed, Progressive rock, Cocktail.
The average Medical research fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Poetic Edda, Dog breed, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Medical research audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Medical research fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.9 |
| Estimated audience size | 836,893 |
Audience persona
The typical Medical research fan in Germany is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,112 | 0.34× |
| Bayern | 59,520 | 0.44× |
| Baden-Württemberg | 41,390 | 0.36× |
| Hessen | 33,361 | 0.52× |
| Thüringen | 29,799 | 1.4× |
| Sachsen-Anhalt | 27,079 | 1.25× |
| Niedersachsen | 25,592 | 0.31× |
| Rheinland-Pfalz | 25,502 | 0.61× |
| Mecklenburg-Vorpommern | 25,119 | 1.57× |
| Brandenburg | 24,706 | 0.95× |
| Bremen | 23,960 | 3.35× |
| Saarland | 23,306 | 2.27× |
| Berlin | 22,335 | 0.6× |
| Sachsen | 22,191 | 0.54× |
| Schleswig-Holstein | 21,842 | 0.73× |
| Hamburg | 14,373 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Poetic Edda | 73.53× | Literature |
| Dog breed | 1.94× | Pets & Animals |
| Progressive rock | 2.56× | Music & Radio |
| Cocktail | 1.86× | Food & Beverages |
| Natural rubber | 2.86× | Cars & Mobility |
| Business English | 3.16× | Business & Career |
| Buddy – The Buddy Holly Story | 4.34× | Music & Radio |
| Jessica Rabbit | 4.65× | Movies & TV |
| Headhunters (film) | 3.86× | Movies & TV |
| Building insulation | 3.43× | Home & Garden |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Figure painting (hobby) | 3.05× | Arts & Culture |
| Fantasy Earth: Zero | 4.58× | Games |
| Liberace | 4.09× | Music & Radio |
| Kumanovo | 8.68× | Travel & Leisure |
| Volvo V60 | 3.08× | Cars & Mobility |
| Hypertext | 1.86× | Technology & Electronics |
| Knoll (company) | 5.43× | Home & Garden |
| Nationality | 1.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.03 |
| Family Orientation | CONSERVATISM | 2 |
| Early Adopter Mentality | POWER | 1.96 |
| Urban Lifestyle | OPEN | 1.68 |
| Sustainability | BALANCE | 1.58 |
| Tradition | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 7.6% |
| Australia | 5.2% |
See Medical research audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Medical research have in Germany?
Medical research has an estimated audience of 836,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medical research fans?
60.1% of Medical research fans are female, 39.9% are male, with an average age of 38.9 years.
Which brands do Medical research fans like most?
Medical research fans show strongest brand affinity for Kieser Training (14.62×), Poetic Edda (73.53×), and Dog breed (1.94×) over the country average.
Where do Medical research fans live in Germany?
Medical research fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,112), Bayern (reach 59,520), and Baden-Württemberg (reach 41,390). These three regions account for the largest share of the active audience.
What other brands do Medical research fans also like?
Beyond Medical research itself, the audience over-indexes on Poetic Edda (73.53×), Dog breed (1.94×), Progressive rock (2.56×), and Cocktail (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.