Accessibility Audience in Germany
Accessibility has an estimated audience of 551,882 people in Germany. 53.7% are female, 46.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medical research, Postbank, Hornbach, Obi (store), Commerzbank.
The average Accessibility fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medical research, Postbank, Hornbach, with strongest over-indexing on Medical research (13.64× the country average). Demographically, the Accessibility audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Accessibility fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 46.1 |
| Estimated audience size | 551,882 |
Audience persona
The typical Accessibility fan in Germany is balanced, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Medical research.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,424 | 0.98× |
| Bayern | 103,523 | 1.17× |
| Baden-Württemberg | 79,465 | 1.06× |
| Hessen | 66,485 | 1.58× |
| Berlin | 52,886 | 2.14× |
| Niedersachsen | 40,408 | 0.75× |
| Sachsen | 21,902 | 0.81× |
| Rheinland-Pfalz | 21,728 | 0.79× |
| Hamburg | 21,339 | 1.71× |
| Schleswig-Holstein | 17,258 | 0.87× |
| Brandenburg | 12,018 | 0.7× |
| Thüringen | 8,142 | 0.58× |
| Sachsen-Anhalt | 6,783 | 0.47× |
| Bremen | 5,949 | 1.26× |
| Saarland | 4,686 | 0.69× |
| Mecklenburg-Vorpommern | 4,582 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medical research | 13.64× | Health |
| Postbank | 2.67× | Business & Career |
| Hornbach | 2.34× | Shopping |
| Obi (store) | 1.93× | Shopping |
| Commerzbank | 2.22× | Business & Career |
| Aral AG | 2.01× | Cars & Mobility |
| Garden | 1.67× | Home & Garden |
| Globus Baumarkt | 1.93× | Shopping |
| Gala | 1.83× | News |
| 1.69× | Internet & Social Media | |
| Gmail | 2.11× | Internet & Social Media |
| Patio | 2.96× | Home & Garden |
| Aldi | 1.65× | Shopping |
| Spiegel Online | 1.6× | News |
| ZDF | 2.05× | Movies & TV |
| ADAC | 2.36× | Cars & Mobility |
| REWE | 1.59× | Shopping |
| Edeka | 1.58× | Shopping |
| RVs | 2.06× | Cars & Mobility |
| EBay | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Pet Ownership | JOY | 1.6 |
| Family Orientation | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Quality Awareness | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.4% |
| United Kingdom | 9.3% |
See Accessibility audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Accessibility have in Germany?
Accessibility has an estimated audience of 551,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Accessibility fans?
53.7% of Accessibility fans are female, 46.3% are male, with an average age of 46.1 years.
Which brands do Accessibility fans like most?
Accessibility fans show strongest brand affinity for Medical research (13.64×), Postbank (2.67×), and Hornbach (2.34×) over the country average.
Where do Accessibility fans live in Germany?
Accessibility fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,424), Bayern (reach 103,523), and Baden-Württemberg (reach 79,465). These three regions account for the largest share of the active audience.
What other brands do Accessibility fans also like?
Beyond Accessibility itself, the audience over-indexes on Postbank (2.67×), Hornbach (2.34×), Obi (store) (1.93×), and Commerzbank (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Accessibility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.