Off-road vehicle Audience in Germany
Off-road vehicle has an estimated audience of 1,966,257 people in Germany. 36.3% are female, 63.7% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Landscaping, Auto maintenance, Farmers' market, Motorcycle accessories, Home insurance.
The average Off-road vehicle fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Landscaping, Auto maintenance, Farmers' market, with strongest over-indexing on Landscaping (6.58× the country average). Demographically, the Off-road vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Off-road vehicle fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 38.2 |
| Estimated audience size | 1,966,257 |
Audience persona
The typical Off-road vehicle fan in Germany is more male, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for Landscaping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 459,939 | 1.07× |
| Bayern | 284,990 | 0.9× |
| Baden-Württemberg | 282,992 | 1.05× |
| Niedersachsen | 240,296 | 1.26× |
| Hessen | 145,025 | 0.97× |
| Rheinland-Pfalz | 117,673 | 1.19× |
| Schleswig-Holstein | 81,947 | 1.16× |
| Mecklenburg-Vorpommern | 59,184 | 1.58× |
| Brandenburg | 58,852 | 0.96× |
| Berlin | 58,022 | 0.66× |
| Thüringen | 52,275 | 1.04× |
| Sachsen | 51,537 | 0.53× |
| Hamburg | 46,042 | 1.04× |
| Sachsen-Anhalt | 39,009 | 0.77× |
| Saarland | 26,365 | 1.09× |
| Bremen | 13,259 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscaping | 6.58× | Home & Garden |
| Auto maintenance | 5.13× | Cars & Mobility |
| Farmers' market | 7× | Food & Beverages |
| Motorcycle accessories | 5.53× | Cars & Mobility |
| Home insurance | 7.82× | Business & Career |
| Engine | 3.57× | Cars & Mobility |
| Off-roading | 7.31× | Cars & Mobility |
| Motorcycle helmet | 5.17× | Cars & Mobility |
| rugby | 6.29× | Sports |
| Family car | 4.66× | Cars & Mobility |
| Golf equipment | 5.45× | Sports |
| Tire | 3.16× | Cars & Mobility |
| Freestyle Motocross | 7.69× | Sports |
| Sport bike | 4.2× | Cars & Mobility |
| Drag racing | 5.06× | Cars & Mobility |
| Driving | 3.4× | Cars & Mobility |
| Bicycle touring | 3.82× | Sports |
| Local bike shop | 5.91× | Sports |
| Extreme sport | 3.61× | Sports |
| Auto mechanic | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.68 |
| Luxury Orientation | PREMIUM | 1.51 |
| Patriotism | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.25 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Italy | 4.8% |
| Germany | 4.8% |
See Off-road vehicle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Off-road vehicle have in Germany?
Off-road vehicle has an estimated audience of 1,966,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Off-road vehicle fans?
36.3% of Off-road vehicle fans are female, 63.7% are male, with an average age of 38.2 years.
Which brands do Off-road vehicle fans like most?
Off-road vehicle fans show strongest brand affinity for Landscaping (6.58×), Auto maintenance (5.13×), and Farmers' market (7×) over the country average.
Where do Off-road vehicle fans live in Germany?
Off-road vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 459,939), Bayern (reach 284,990), and Baden-Württemberg (reach 282,992). These three regions account for the largest share of the active audience.
What other brands do Off-road vehicle fans also like?
Beyond Off-road vehicle itself, the audience over-indexes on Auto maintenance (5.13×), Farmers' market (7×), Motorcycle accessories (5.53×), and Home insurance (7.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Off-road vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.