Rascasse Audience Intelligence

Off-road vehicle Audience in Germany

A data profile of the people who buy, follow and care about Off-road vehicle in Germany — modelled from more than twelve digital signal sources. Off-road vehicle has an estimated audience of 1,966,257 people in Germany.

#1962among Topic in Germany#163in Cars & Mobility

The average Off-road vehicle fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Landscaping, Auto maintenance, Farmers' market, with strongest over-indexing on Landscaping (6.58× the country average).

Demographically, the Off-road vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Off-road vehicle fan in Germany is more male, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Landscaping.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-road vehicle profile in Germany.

Audience size
2M
in Germany
Gender
36.3%♀
63.7% male
Age
38.2
average years
Country rank
#3419
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-road vehicle fans

36.3% are female, 63.7% are male, average age 38.2.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Off-road vehicle audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age38.2
Estimated audience size1,966,257
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Off-road vehicle audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Off-road vehicle audience comes from Germany.

Worldwide audience distribution share by country for Off-road vehicle
CountryShare
United States25.1%
Italy4.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-road vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Off-road vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.55×
02Niedersachsen~200K1.23×
03Rheinland-Pfalz~100K1.17×
04Schleswig-Holstein~80K1.15×
05Saarland~30K1.12×
06Thüringen~50K1.05×
07Nordrhein-Westfalen~400K1.03×
08Baden-Württemberg~300K1.03×
09Hamburg~50K1.03×
10Hessen~100K0.97×
11Brandenburg~60K0.96×
12Bremen~20K0.94×
13Bayern~300K0.88×
14Sachsen-Anhalt~40K0.82×
15Berlin~60K0.67×
16Sachsen~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Off-road vehicle, Germany
0.59×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-road vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-road vehicle audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career7.82×
02Freestyle MotocrossSports7.69×
03Off-roadingCars & Mobility7.31×
04Farmers' marketFood & Beverages7.00×
05LandscapingHome & Garden6.58×
06rugbySports6.29×
07Local bike shopSports5.91×
08Motorcycle accessoriesCars & Mobility5.53×
09Golf equipmentSports5.45×
10Motorcycle helmetCars & Mobility5.17×
11Auto maintenanceCars & Mobility5.13×
12Drag racingCars & Mobility5.06×
13Family carCars & Mobility4.66×
14Sport bikeCars & Mobility4.20×
15Bicycle touringSports3.82×
16Extreme sportSports3.61×
17EngineCars & Mobility3.57×
18DrivingCars & Mobility3.40×
19Auto mechanicCars & Mobility3.26×
20TireCars & Mobility3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-road vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-road vehicle audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.37×
Risk AppetiteTHRILL2.11×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-road vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
SpiritualityBALANCE1.00×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-road vehicle have in Germany?

Off-road vehicle has an estimated audience of 1,966,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Off-road vehicle fans?

36.3% of Off-road vehicle fans are female, 63.7% are male, with an average age of 38.2 years.

03

Which brands do Off-road vehicle fans like most?

Off-road vehicle fans show strongest brand affinity for Landscaping (6.58×), Auto maintenance (5.13×), and Farmers' market (7×) over the country average.

04

Where do Off-road vehicle fans live in Germany?

Off-road vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Off-road vehicle fans also like?

Beyond Off-road vehicle itself, the audience over-indexes on Auto maintenance (5.13×), Farmers' market (7×), Motorcycle accessories (5.53×), and Home insurance (7.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Off-road vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Off-road vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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