Off-road vehicle Audience in United States

Off-road vehicle logo

Off-road vehicle has an estimated audience of 10,308,964 people in United States. 25.9% are female, 74.1% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Online shopping, Fishing reel, Commercial vehicle, Hand tool.

The average Off-road vehicle fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Online shopping, Fishing reel, with strongest over-indexing on AutoZone (3.07× the country average). Demographically, the Off-road vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Off-road vehicle fans

Demographic split for Off-road vehicle audience in United States
MetricValue
Female25.9%
Male74.1%
Average age38.2
Estimated audience size10,308,964

Audience persona

The typical Off-road vehicle fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Off-road vehicle in United States
RegionReachAffinity
California1,242,1691.1×
Texas970,8051.1×
Florida612,7340.88×
New York389,8380.68×
North Carolina333,9601.08×
Georgia333,5781.05×
Arizona315,1401.5×
Michigan300,6581.12×
Ohio298,8340.94×
Illinois292,3940.85×
Pennsylvania287,7450.83×
Tennessee229,4981.11×
Virginia206,2140.82×
Washington200,0590.97×
Indiana195,1731.04×
Missouri183,0221.1×
New Jersey176,0460.67×
Alabama172,2121.2×
South Carolina162,8891.05×
Colorado162,7511×
Kentucky154,0031.19×
Louisiana148,9141.12×
Minnesota144,3080.98×
Oklahoma140,8091.23×
Massachusetts129,4380.64×
Wisconsin127,4460.82×
Nevada122,5331.23×
Utah121,2201.31×
Maryland115,4010.65×
Arkansas110,8581.31×
Mississippi108,8501.28×
Oregon108,0280.91×
Iowa86,8501.02×
Kansas81,3961×
Connecticut73,9930.72×
New Mexico73,3201.42×
West Virginia65,7821.37×
Idaho58,6831.14×
Nebraska47,2670.91×
New Hampshire37,0210.91×
Hawaii35,2550.8×
Montana34,1191.19×
Maine33,1600.9×
Alaska27,2491.24×
South Dakota22,1670.93×
North Dakota19,7160.93×
Wyoming18,0731.18×
Delaware18,0410.63×
Rhode Island17,7750.54×
Washington, District of Columbia16,8570.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Off-road vehicle audience
BrandAffinityCategory
AutoZone3.07×Cars & Mobility
Online shopping1.75×Shopping
Fishing reel4.2×Sports
Commercial vehicle4.25×Cars & Mobility
Hand tool3.55×Home & Garden
All-terrain vehicle4.53×Cars & Mobility
Off-road racing6.48×Cars & Mobility
Auto maintenance5.72×Cars & Mobility
Freight transport3.14×Cars & Mobility
Side by Side (UTV)7.38×Cars & Mobility
O'Reilly Auto Parts4×Cars & Mobility
Duck hunting4.48×Sports
Road2.94×Travel & Leisure
Machining4.88×Business & Career
Engine3.32×Cars & Mobility
Endurocross8.7×Cars & Mobility
Motorcycle racing3.78×Cars & Mobility
Car classification4.56×Cars & Mobility
Used Cars3.67×Cars & Mobility
Waterfowl4.82×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Off-road vehicle audience
TraitClusterScore
PatriotismCONSERVATISM1.42
Luxury OrientationPREMIUM1.38
DIY MentalityTHRILL1.35
Family OrientationCONSERVATISM1.3
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Off-road vehicle
CountryShare
United States25.1%
Italy4.8%
Germany4.8%

See Off-road vehicle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Off-road vehicle have in United States?

Off-road vehicle has an estimated audience of 10,308,964 people in United States, concentrated in California and Texas.

What is the gender split and age of Off-road vehicle fans?

25.9% of Off-road vehicle fans are female, 74.1% are male, with an average age of 38.2 years.

Which brands do Off-road vehicle fans like most?

Off-road vehicle fans show strongest brand affinity for AutoZone (3.07×), Online shopping (1.75×), and Fishing reel (4.2×) over the country average.

Where do Off-road vehicle fans live in United States?

Off-road vehicle fans in United States are most concentrated in California (reach 1,242,169), Texas (reach 970,805), and Florida (reach 612,734). These three regions account for the largest share of the active audience.

What other brands do Off-road vehicle fans also like?

Beyond Off-road vehicle itself, the audience over-indexes on Online shopping (1.75×), Fishing reel (4.2×), Commercial vehicle (4.25×), and Hand tool (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-road vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.