Rascasse Audience Intelligence

Off-road vehicle Audience in United States

A data profile of the people who buy, follow and care about Off-road vehicle in United States — modelled from more than twelve digital signal sources. Off-road vehicle has an estimated audience of 10,308,964 people in United States.

#2224among Topic in United States#141in Cars & Mobility

The average Off-road vehicle fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Online shopping, Fishing reel, with strongest over-indexing on AutoZone (3.07× the country average).

Demographically, the Off-road vehicle audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Off-road vehicle fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-road vehicle profile in United States.

Audience size
10.3M
in United States
Gender
25.9%♀
74.1% male
Age
38.2
average years
Country rank
#3471
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-road vehicle fans

25.9% are female, 74.1% are male, average age 38.2.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Off-road vehicle audience in United States
MetricValue
Female25.9%
Male74.1%
Average age38.2
Estimated audience size10,308,964
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Off-road vehicle audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Off-road vehicle audience comes from United States.

Worldwide audience distribution share by country for Off-road vehicle
CountryShare
United States25.1%
Italy4.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-road vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Off-road vehicle fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.48×
02Arizona~300K1.42×
03West Virginia~70K1.36×
04Mississippi~100K1.28×
05Arkansas~100K1.26×
06Alaska~30K1.24×
07Oklahoma~100K1.20×
08Utah~100K1.20×
09Alabama~200K1.17×
10Kentucky~100K1.16×
11Nevada~100K1.16×
12Montana~30K1.16×
13Idaho~60K1.15×
14Louisiana~100K1.09×
15Michigan~300K1.08×
16Tennessee~200K1.08×
17Missouri~200K1.06×
18Texas~900K1.03×
19Iowa~90K1.03×
20Vermont~20K1.03×
21North Carolina~300K1.02×
22North Dakota~20K1.02×
23South Carolina~200K1.01×
24Georgia~300K1.00×
25California~1M0.99×
26Indiana~200K0.99×
27South Dakota~20K0.99×
28Kansas~80K0.98×
29Maine~40K0.96×
30Minnesota~100K0.95×
31New Hampshire~40K0.95×
32Washington~200K0.94×
33Ohio~300K0.93×
34Colorado~200K0.93×
35Nebraska~50K0.93×
36Oregon~100K0.87×
37Hawaii~40K0.84×
38Delaware~20K0.84×
39Wisconsin~100K0.83×
40Florida~600K0.82×
41Pennsylvania~300K0.81×
42Illinois~300K0.80×
43Rhode Island~30K0.80×
44Virginia~200K0.79×
45Connecticut~80K0.76×
46Washington, District of Columbia~20K0.75×
47Maryland~100K0.69×
48Massachusetts~100K0.65×
49New York~400K0.64×
50New Jersey~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Off-road vehicle, United States
0.63×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-road vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-road vehicle audience
#·InterestCategoryAffinity×
01EndurocrossCars & Mobility8.70×
02Side by Side (UTV)Cars & Mobility7.38×
03Off-road racingCars & Mobility6.48×
04Auto maintenanceCars & Mobility5.72×
05MachiningBusiness & Career4.88×
06WaterfowlPets & Animals4.82×
07Car classificationCars & Mobility4.56×
08All-terrain vehicleCars & Mobility4.53×
09Duck huntingSports4.48×
10Commercial vehicleCars & Mobility4.25×
11Fishing reelSports4.20×
12O'Reilly Auto PartsCars & Mobility4.00×
13Motorcycle racingCars & Mobility3.78×
14Used CarsCars & Mobility3.67×
15Hand toolHome & Garden3.55×
16EngineCars & Mobility3.32×
17Freight transportCars & Mobility3.14×
18AutoZoneCars & Mobility3.07×
19RoadTravel & Leisure2.94×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-road vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-road vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
TravellingTHRILL1.70×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-road vehicle audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
CreativityOPEN0.73×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-road vehicle have in United States?

Off-road vehicle has an estimated audience of 10,308,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Off-road vehicle fans?

25.9% of Off-road vehicle fans are female, 74.1% are male, with an average age of 38.2 years.

03

Which brands do Off-road vehicle fans like most?

Off-road vehicle fans show strongest brand affinity for AutoZone (3.07×), Online shopping (1.75×), and Fishing reel (4.2×) over the country average.

04

Where do Off-road vehicle fans live in United States?

Off-road vehicle fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Off-road vehicle fans also like?

Beyond Off-road vehicle itself, the audience over-indexes on Online shopping (1.75×), Fishing reel (4.2×), Commercial vehicle (4.25×), and Hand tool (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Off-road vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-road vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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