Rascasse Audience Intelligence

Side by Side (UTV) Audience in United States

A data profile of the people who buy, follow and care about Side by Side (UTV) in United States — modelled from more than twelve digital signal sources. Side by Side (UTV) has an estimated audience of 7,845,927 people in United States.

#2765among Topic in United States#177in Cars & Mobility

The average Side by Side (UTV) fan in United States is 42.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include Toyota Tacoma, Diesel engine, Toyota Land Cruiser, with strongest over-indexing on Toyota Tacoma (14.5× the country average).

Demographically, the Side by Side (UTV) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Side by Side (UTV) fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Side by Side (UTV) profile in United States.

Audience size
7.8M
in United States
Gender
17.4%♀
82.6% male
Age
42.3
average years
Country rank
#4511
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Side by Side (UTV) fans

17.4% are female, 82.6% are male, average age 42.3.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Side by Side (UTV) audience in United States
MetricValue
Female17.4%
Male82.6%
Average age42.3
Estimated audience size7,845,927
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Side by Side (UTV) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Side by Side (UTV) audience comes from United States.

Worldwide audience distribution share by country for Side by Side (UTV)
CountryShare
United States56.7%
Canada6.3%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Side by Side (UTV) audience in United States is strongest.

Fig. 05

Top regions by affinity

Side by Side (UTV) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~80K2.32×
02Mississippi~100K2.04×
03Arkansas~100K1.81×
04Alabama~200K1.69×
05Missouri~200K1.47×
06Montana~30K1.43×
07Wyoming~20K1.43×
08Kentucky~100K1.40×
09Iowa~90K1.38×
10Louisiana~100K1.37×
11Alaska~20K1.36×
12Idaho~50K1.33×
13Tennessee~200K1.32×
14North Dakota~20K1.31×
15South Carolina~100K1.27×
16Oklahoma~100K1.26×
17South Dakota~20K1.24×
18North Carolina~300K1.21×
19Utah~80K1.18×
20Michigan~200K1.17×
21Maine~30K1.13×
22Georgia~300K1.12×
23New Mexico~40K1.07×
24Indiana~200K1.05×
25Nebraska~40K1.03×
26Kansas~60K0.98×
27Ohio~200K0.95×
28Vermont~10K0.94×
29Minnesota~100K0.92×
30Arizona~100K0.86×
31New Hampshire~30K0.83×
32Pennsylvania~200K0.82×
33Florida~400K0.79×
34Oregon~70K0.76×
35Washington~100K0.75×
36Virginia~100K0.71×
37Colorado~90K0.71×
38Texas~500K0.68×
39Illinois~200K0.68×
40Wisconsin~80K0.68×
41Nevada~50K0.64×
42Delaware~10K0.48×
43New York~200K0.47×
44Connecticut~40K0.47×
45Maryland~60K0.45×
46Rhode Island~10K0.43×
47Massachusetts~60K0.40×
48Hawaii~10K0.36×
49New Jersey~70K0.35×
50California~300K0.33×
Fig. 06

Affinity by region

Affinity by region — Side by Side (UTV), United States
0.33×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Side by Side (UTV) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Side by Side (UTV) audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility21.75×
02Toyota TacomaCars & Mobility14.50×
03Toyota Land CruiserCars & Mobility13.28×
04Toyota HiluxCars & Mobility12.15×
05SuzukiCars & Mobility10.81×
06Diesel engineCars & Mobility9.89×
07Can-AmKids & Family9.62×
08Radio-controlled carKids & Family7.69×
09Off-road vehicleCars & Mobility7.38×
10Motorcycle accessoriesCars & Mobility7.02×
11Chopper (motorcycle)Cars & Mobility6.98×
12SnowmobileCars & Mobility6.20×
13Touring motorcycleCars & Mobility6.12×
14CarcareCars & Mobility5.99×
15Racing gamesGames4.98×
16Extreme sportSports4.38×
17CarGurusCars & Mobility3.85×
18Solar energyHome & Garden3.53×
19MotorcyclesCars & Mobility3.36×
20AutoZoneCars & Mobility3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Side by Side (UTV) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Side by Side (UTV) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.02×
Risk AppetiteTHRILL2.02×
Need for SecurityCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Side by Side (UTV) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
MindfulnessBALANCE0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Side by Side (UTV) have in United States?

Side by Side (UTV) has an estimated audience of 7,845,927 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Side by Side (UTV) fans?

17.4% of Side by Side (UTV) fans are female, 82.6% are male, with an average age of 42.3 years.

03

Which brands do Side by Side (UTV) fans like most?

Side by Side (UTV) fans show strongest brand affinity for Toyota Tacoma (14.5×), Diesel engine (9.89×), and Toyota Land Cruiser (13.28×) over the country average.

04

Where do Side by Side (UTV) fans live in United States?

Side by Side (UTV) fans in United States are most concentrated in Texas (reach ~500K), Florida (reach ~400K), and North Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Side by Side (UTV) fans also like?

Beyond Side by Side (UTV) itself, the audience over-indexes on Diesel engine (9.89×), Toyota Land Cruiser (13.28×), Suzuki (10.81×), and Jeep Cherokee (21.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Side by Side (UTV) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Side by Side (UTV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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