Side by Side (UTV) Audience in United States

Side by Side (UTV) has an estimated audience of 7,845,927 people in United States. 17.4% are female, 82.6% are male, average age 42.3. Top regions: Texas, Florida, North Carolina. Top brand affinities: Toyota Supra, Lewis Hamilton, AutoZone, Toyota Tacoma, Houston Astros.

The average Side by Side (UTV) fan in United States is 42.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Toyota Supra, Lewis Hamilton, AutoZone, with strongest over-indexing on Toyota Supra (17.27× the country average). Demographically, the Side by Side (UTV) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Side by Side (UTV) fans

Demographic split for Side by Side (UTV) audience in United States
MetricValue
Female17.4%
Male82.6%
Average age42.3
Estimated audience size7,845,927

Audience persona

The typical Side by Side (UTV) fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Side by Side (UTV) in United States
RegionReachAffinity
Texas468,7420.69×
Florida430,7580.81×
North Carolina290,0011.23×
Georgia288,6951.19×
California282,9090.33×
Michigan250,3471.22×
Ohio230,0090.95×
Pennsylvania215,2680.81×
New York208,3520.48×
Tennessee207,1201.32×
Alabama193,6171.77×
Missouri193,4311.53×
Illinois186,9440.72×
Indiana153,8611.07×
South Carolina152,2241.29×
Arizona145,2200.91×
Louisiana137,3461.36×
Virginia135,1120.71×
Kentucky133,4921.36×
Mississippi129,3612×
Washington123,0870.78×
Arkansas115,2161.78×
Oklahoma106,5041.22×
Minnesota104,5830.93×
Iowa93,1661.44×
Colorado89,3230.72×
Utah86,3061.23×
West Virginia82,1072.25×
Wisconsin78,6910.67×
Oregon68,5120.76×
New Jersey68,4270.34×
Massachusetts61,0020.39×
Kansas59,7140.97×
Maryland56,8430.42×
Idaho53,3771.36×
Nevada48,4470.64×
New Mexico41,3801.05×
Nebraska39,9901.02×
Connecticut33,9520.43×
Maine31,9711.14×
Montana31,4541.45×
New Hampshire24,7460.8×
Alaska22,3351.33×
South Dakota22,1931.22×
North Dakota20,2291.26×
Wyoming16,7151.44×
Vermont11,6980.85×
Hawaii9,2880.28×
Rhode Island8,9630.36×
Delaware8,4250.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Side by Side (UTV) audience
BrandAffinityCategory
Toyota Supra17.27×Cars & Mobility
Lewis Hamilton13.39×Sports
AutoZone3.82×Cars & Mobility
Toyota Tacoma11.2×Cars & Mobility
Houston Astros7.47×Sports
Jeep Cherokee21.71×Cars & Mobility
Toyota Land Cruiser11.39×Cars & Mobility
Suzuki9.62×Cars & Mobility
Diesel engine6.72×Cars & Mobility
Porsche 91111.26×Cars & Mobility
Off-road vehicle6.85×Cars & Mobility
Can-Am11.38×Kids & Family
Los Angeles Dodgers4.8×Sports
CarMax3.82×Cars & Mobility
Advance Auto Parts4.01×Cars & Mobility
Toyota Hilux11.29×Cars & Mobility
Chopper (motorcycle)6.45×Cars & Mobility
O'Reilly Auto Parts3.76×Cars & Mobility
SUVs2.27×Cars & Mobility
Kelley Blue Book4.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Side by Side (UTV) audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Luxury OrientationPREMIUM1.44
Need for SecurityCONSERVATISM1.35
Family OrientationCONSERVATISM1.29
Sports ActivityPOWER1.24
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Side by Side (UTV)
CountryShare
United States56.7%
Canada6.3%
Japan3.3%

See Side by Side (UTV) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Side by Side (UTV) have in United States?

Side by Side (UTV) has an estimated audience of 7,845,927 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Side by Side (UTV) fans?

17.4% of Side by Side (UTV) fans are female, 82.6% are male, with an average age of 42.3 years.

Which brands do Side by Side (UTV) fans like most?

Side by Side (UTV) fans show strongest brand affinity for Toyota Supra (17.27×), Lewis Hamilton (13.39×), and AutoZone (3.82×) over the country average.

Where do Side by Side (UTV) fans live in United States?

Side by Side (UTV) fans in United States are most concentrated in Texas (reach 468,742), Florida (reach 430,758), and North Carolina (reach 290,001). These three regions account for the largest share of the active audience.

What other brands do Side by Side (UTV) fans also like?

Beyond Side by Side (UTV) itself, the audience over-indexes on Lewis Hamilton (13.39×), AutoZone (3.82×), Toyota Tacoma (11.2×), and Houston Astros (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Side by Side (UTV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.