Side by Side (UTV) Audience in Germany
Side by Side (UTV) has an estimated audience of 312,257 people in Germany. 24.9% are female, 75.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Hypertext, Tuscany, CAC 40, Alaska.
The average Side by Side (UTV) fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Hypertext, Tuscany, with strongest over-indexing on Gil Ofarim (4.11× the country average). Demographically, the Side by Side (UTV) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Side by Side (UTV) fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 38.6 |
| Estimated audience size | 312,257 |
Audience persona
The typical Side by Side (UTV) fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,255 | 1.16× |
| Bayern | 52,595 | 1.05× |
| Baden-Württemberg | 37,700 | 0.88× |
| Niedersachsen | 35,287 | 1.16× |
| Berlin | 28,264 | 2.02× |
| Hessen | 24,499 | 1.03× |
| Rheinland-Pfalz | 16,776 | 1.07× |
| Sachsen | 12,654 | 0.83× |
| Schleswig-Holstein | 10,377 | 0.93× |
| Brandenburg | 8,802 | 0.91× |
| Sachsen-Anhalt | 7,441 | 0.92× |
| Thüringen | 6,686 | 0.84× |
| Hamburg | 6,182 | 0.88× |
| Mecklenburg-Vorpommern | 5,014 | 0.84× |
| Saarland | 3,604 | 0.94× |
| Bremen | 1,945 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.11× | Music & Radio |
| Hypertext | 4.36× | Technology & Electronics |
| Tuscany | 5.97× | Travel & Leisure |
| CAC 40 | 1.83× | Business & Career |
| Alaska | 4.02× | Travel & Leisure |
| 3D printing | 2.13× | Technology & Electronics |
| Icon (magazine) | 2.46× | Arts & Culture |
| Progressive rock | 1.51× | Music & Radio |
| Irrigation sprinkler | 7.81× | Home & Garden |
| Google Analytics | 2.27× | Internet & Social Media |
| Acoustic music | 3.44× | Music & Radio |
| Handmade Gifts | 1.7× | Kids & Family |
| Sailor | 3.63× | Travel & Leisure |
| Pumuckl | 4.43× | Movies & TV |
| Grappling | 1.62× | Sports |
| Golden Gate | 3.95× | Games |
| Minestrone | 1.82× | Food & Beverages |
| Porto Sant'Elpidio | 7.53× | Travel & Leisure |
| N1 road (South Africa) | 4.36× | Travel & Leisure |
| Jura Mountains | 3.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.11 |
| Luxury Orientation | PREMIUM | 1.82 |
| Travelling | THRILL | 1.77 |
| Extroversion | THRILL | 1.39 |
| Sports Activity | POWER | 1.37 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.7% |
| Canada | 6.3% |
| Japan | 3.3% |
See Side by Side (UTV) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Side by Side (UTV) have in Germany?
Side by Side (UTV) has an estimated audience of 312,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Side by Side (UTV) fans?
24.9% of Side by Side (UTV) fans are female, 75.1% are male, with an average age of 38.6 years.
Which brands do Side by Side (UTV) fans like most?
Side by Side (UTV) fans show strongest brand affinity for Gil Ofarim (4.11×), Hypertext (4.36×), and Tuscany (5.97×) over the country average.
Where do Side by Side (UTV) fans live in Germany?
Side by Side (UTV) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,255), Bayern (reach 52,595), and Baden-Württemberg (reach 37,700). These three regions account for the largest share of the active audience.
What other brands do Side by Side (UTV) fans also like?
Beyond Side by Side (UTV) itself, the audience over-indexes on Hypertext (4.36×), Tuscany (5.97×), CAC 40 (1.83×), and Alaska (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Side by Side (UTV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.