Rascasse Audience Intelligence

Side by Side (UTV) Audience in Germany

Name: Side by Side (UTV) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Side by Side (UTV) in Germany — modelled from more than twelve digital signal sources. Side by Side (UTV) has an estimated audience of 312,257 people in Germany.

#6029among Topic in Germany #748in Cars & Mobility

The average Side by Side (UTV) fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include DirecTV, Snowmobile, Dodge Ram, with strongest over-indexing on DirecTV (14.49× the country average).

Demographically, the Side by Side (UTV) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Side by Side (UTV) fan in Germany is more male, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for DirecTV.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Side by Side (UTV) profile in Germany.

Audience size

312K

in Germany

Gender

24.9%♀

75.1% male

Age

38.6

average years

Country rank

#16821

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Side by Side (UTV) fans

24.9% are female, 75.1% are male, average age 38.6.

Fig. 02

Gender split

24.9%

Female

75.1%

Male

Demographic split for Side by Side (UTV) audience in Germany
Metric	Value
Female	24.9%
Male	75.1%
Average age	38.6
Estimated audience size	312,257

Fig. 03

Age distribution

Age distribution of the Side by Side (UTV) audience in Germany
Age bracket	Share	%
16-19		23%
20-29		17%
30-39		19%
40-49		22%
50+		19%

Fig. 04

Worldwide distribution

2.3%

of the worldwide Side by Side (UTV) audience comes from Germany.

Worldwide audience distribution share by country for Side by Side (UTV)
Country	Share
United States	56.7%
Canada	6.3%
Japan	3.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Side by Side (UTV) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Side by Side (UTV) fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~40K	2.92×
02	Niedersachsen	~30K	1.14×
03	Nordrhein-Westfalen	~70K	1.08×
04	Rheinland-Pfalz	~20K	1.01×
05	Bayern	~50K	0.99×
06	Hessen	~20K	0.98×
07	Saarland	~4K	0.97×
08	Sachsen-Anhalt	~7K	0.92×
09	Schleswig-Holstein	~10K	0.91×
10	Brandenburg	~9K	0.90×
11	Thüringen	~7K	0.89×
12	Hamburg	~6K	0.86×
13	Mecklenburg-Vorpommern	~5K	0.86×
14	Baden-Württemberg	~40K	0.85×
15	Bremen	~2K	0.83×
16	Sachsen	~10K	0.81×

Affinity by region — Side by Side (UTV), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Side by Side (UTV) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Side by Side (UTV) audience
#	Interest	Category	×
01	Toyota Tundra	Cars & Mobility	29.15×
02	Dodge Ram	Cars & Mobility	21.97×
03	Snowmobile	Cars & Mobility	21.23×
04	ORTOVOX	Fashion & Accessoires	20.00×
05	Furby	Kids & Family	19.12×
06	Remote control	Home & Garden	15.20×
07	DirecTV	Movies & TV	14.49×
08	Moto Guzzi	Cars & Mobility	12.29×
09	Vuelta a España	Sports	9.15×
10	Wood carving	Home & Garden	8.51×
11	Ducati	Cars & Mobility	7.23×
12	Vintage car	Cars & Mobility	6.99×
13	MotoGP	Sports	6.86×
14	Automobile repair shop	Cars & Mobility	6.03×
15	Electric motorcycles and scooters	Cars & Mobility	5.89×
16	Honda	Cars & Mobility	5.75×
17	Harley-Davidson	Cars & Mobility	5.25×
18	Michael Schumacher	Sports	4.50×
19	Livemusic	Music & Radio	3.49×
20	Formula One	Sports	3.21×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Side by Side (UTV) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Side by Side (UTV) audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.09×
Risk Appetite	THRILL	2.03×
Travelling	THRILL	1.86×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Side by Side (UTV) audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.58×
Indulgence	JOY	0.63×
Family Orientation	CONSERVATISM	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Side by Side (UTV) have in Germany?

Side by Side (UTV) has an estimated audience of 312,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Side by Side (UTV) fans?

24.9% of Side by Side (UTV) fans are female, 75.1% are male, with an average age of 38.6 years.

Which brands do Side by Side (UTV) fans like most?

Side by Side (UTV) fans show strongest brand affinity for DirecTV (14.49×), Snowmobile (21.23×), and Dodge Ram (21.97×) over the country average.

Where do Side by Side (UTV) fans live in Germany?

Side by Side (UTV) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Side by Side (UTV) fans also like?

Beyond Side by Side (UTV) itself, the audience over-indexes on Snowmobile (21.23×), Dodge Ram (21.97×), MotoGP (6.86×), and Wood carving (8.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Side by Side (UTV) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Side by Side (UTV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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