Rascasse Audience Intelligence

Haggen Food & Pharmacy Target Market in United States

A data profile of the people who buy, follow and care about Haggen Food & Pharmacy in United States — modelled from more than twelve digital signal sources. Haggen Food & Pharmacy has an estimated audience of 655,698 people in United States.

#3200among Brand in United States

The average Haggen Food & Pharmacy fan in United States is 50.6 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, Texas, Florida.

Top brand affinities include Biotechnology, Energy, Cooking, with strongest over-indexing on Biotechnology (20.05× the country average).

Demographically, the Haggen Food & Pharmacy audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haggen Food & Pharmacy fan in United States is more female, around 50.6 years old, with strong Family Orientation tendencies and a notable affinity for Biotechnology.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haggen Food & Pharmacy profile in United States.

Audience size
656K
in United States
Gender
61.4%♀
38.6% male
Age
50.6
average years
Country rank
#31091
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Haggen Food & Pharmacy

61.4% are female, 38.6% are male, average age 50.6.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Haggen Food & Pharmacy audience in United States
MetricValue
Female61.4%
Male38.6%
Average age50.6
Estimated audience size655,698
Fig. 03

Age distribution

Ø 50.6
average years
Age distribution of the Haggen Food & Pharmacy audience in United States
Age bracketShare%
16-192%
20-294%
30-3915%
40-4933%
50+45%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Haggen Food & Pharmacy audience comes from United States.

Worldwide audience distribution share by country for Haggen Food & Pharmacy
CountryShare
United States93.5%
Switzerland0.9%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haggen Food & Pharmacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Haggen Food & Pharmacy customers by region in United States
#RegionReachAffinity×
01Washington~500K48.34×
02Mississippi~5K0.91×
03West Virginia~3K0.91×
04South Dakota~1K0.91×
05Arkansas~5K0.90×
06Nebraska~3K0.90×
07Maine~2K0.90×
08Rhode Island~2K0.90×
09Delaware~2K0.90×
10North Dakota~1K0.90×
11Vermont~1K0.90×
12Alabama~8K0.89×
13Oklahoma~6K0.89×
14Iowa~5K0.89×
15Louisiana~7K0.88×
16Kentucky~7K0.88×
17New Mexico~3K0.88×
18New Hampshire~2K0.88×
19Washington, District of Columbia~2K0.88×
20Kansas~4K0.87×
21Alaska~1K0.87×
22South Carolina~8K0.86×
23Connecticut~6K0.86×
24Montana~2K0.85×
25Hawaii~2K0.81×
26Indiana~9K0.80×
27Wisconsin~8K0.80×
28Missouri~8K0.79×
29Tennessee~10K0.78×
30Maryland~9K0.78×
31Minnesota~7K0.76×
32Michigan~10K0.75×
33Utah~4K0.73×
34Idaho~2K0.71×
35Massachusetts~9K0.68×
36Ohio~10K0.67×
37Georgia~10K0.67×
38New Jersey~10K0.67×
39Virginia~10K0.67×
40Pennsylvania~10K0.66×
41North Carolina~10K0.66×
42Colorado~6K0.59×
43Nevada~3K0.56×
44Arizona~7K0.54×
45Oregon~4K0.51×
46Illinois~10K0.50×
47Florida~20K0.43×
48New York~10K0.39×
49Texas~20K0.34×
50California~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Haggen Food & Pharmacy, United States
0.19×1.00×48.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haggen Food & Pharmacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haggen Food & Pharmacy audience
#·InterestCategoryAffinity×
01BiotechnologyBusiness & Career20.05×
02CitibankBusiness & Career6.16×
03EnergyHome & Garden3.50×
04VeganismFood & Beverages2.89×
05PinterestInternet & Social Media2.79×
06BankingBusiness & Career2.45×
07WineFood & Beverages2.42×
08CoffeeFood & Beverages2.41×
09CookingFood & Beverages2.38×
10RecipesFood & Beverages2.35×
11CouponsShopping2.34×
12CNNMovies & TV2.32×
13Alcoholic beveragesFood & Beverages2.31×
14Donald TrumpPolitics & Society2.27×
15MedicineBusiness & Career2.25×
16XInternet & Social Media2.24×
17SmartphonesTechnology & Electronics2.23×
18Health careBusiness & Career2.22×
19WalmartShopping2.15×
20Home improvementHome & Garden2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haggen Food & Pharmacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haggen Food & Pharmacy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.96×
IndulgenceJOY2.91×
Need for SecurityCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haggen Food & Pharmacy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
ExtroversionTHRILL0.75×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Haggen Food & Pharmacy's target market in United States?

Haggen Food & Pharmacy's target market in United States covers an estimated 655,698 people, concentrated in Washington and Texas.

02

What is the gender split and age of Haggen Food & Pharmacy customers?

61.4% of the Haggen Food & Pharmacy audience are female, 38.6% are male, with an average age of 50.6 years.

03

Which brands do Haggen Food & Pharmacy fans like most?

Haggen Food & Pharmacy fans show strongest brand affinity for Biotechnology (20.05×), Energy (3.5×), and Cooking (2.38×) over the country average.

04

Where do Haggen Food & Pharmacy fans live in United States?

Haggen Food & Pharmacy fans in United States are most concentrated in Washington (reach ~500K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Haggen Food & Pharmacy fans also like?

Beyond Haggen Food & Pharmacy itself, the audience over-indexes on Energy (3.5×), Cooking (2.38×), Pinterest (2.79×), and Citibank (6.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Haggen Food & Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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