Haggen Food & Pharmacy Audience in United States

Haggen Food & Pharmacy has an estimated audience of 642,379 people in United States. 61.4% are female, 38.6% are male, average age 50.6. Top regions: Washington, California, Oregon. Top brand affinities: Biotechnology, Energy, Citibank, Superfood, Smoothie.

The average Haggen Food & Pharmacy fan in United States is 50.6 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Biotechnology, Energy, Citibank, with strongest over-indexing on Biotechnology (7.79× the country average). Demographically, the Haggen Food & Pharmacy audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Haggen Food & Pharmacy fans

Demographic split for Haggen Food & Pharmacy audience in United States
MetricValue
Female61.4%
Male38.6%
Average age50.6
Estimated audience size642,379

Audience persona

The typical Haggen Food & Pharmacy fan in United States is more female, around 50.6 years old, with strong Indulgence tendencies and a notable affinity for Biotechnology.

Top regions in United States

Top regions ranked by reach for Haggen Food & Pharmacy in United States
RegionReachAffinity
Washington481,78546.93×
California10,6340.15×
Oregon4,4980.61×
Texas3,5840.06×
Florida2,0820.05×
New York2,0220.06×
Arizona1,4890.11×
Illinois1,4740.07×
Nevada9820.16×
Colorado9750.1×
North Carolina8380.04×
Ohio8080.04×
Pennsylvania7920.04×
Virginia7730.05×
Georgia7640.04×
Idaho7410.23×
New Jersey7190.04×
Massachusetts6720.05×
Michigan4820.03×
Maryland4520.04×
Minnesota4410.05×
Tennessee4360.03×
Utah4200.07×
Missouri4080.04×
Indiana3630.03×
Wisconsin3330.03×
Kentucky3100.04×
Alaska2980.22×
Louisiana2880.03×
Oklahoma2650.04×
Montana2600.15×
Mississippi2290.04×
Hawaii2220.08×
Iowa2210.04×
South Carolina2090.02×
Arkansas2030.04×
Alabama1890.02×
Kansas1890.04×
West Virginia1890.06×
North Dakota1710.13×
Nebraska1650.05×
Connecticut1650.03×
South Dakota1620.11×
Washington, District of Columbia1620.08×
New Hampshire1560.06×
Wyoming1530.16×
New Mexico1520.05×
Rhode Island1500.07×
Maine1500.07×
Vermont1480.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haggen Food & Pharmacy audience
BrandAffinityCategory
Biotechnology7.79×Business & Career
Energy1.56×Home & Garden
Citibank2.52×Business & Career
Superfood2.23×Food & Beverages
Smoothie1.62×Food & Beverages
Sugar substitute1.55×Food & Beverages
Low-carbohydrate diet1.51×Food & Beverages
Toothbrush1.58×Beauty & Wellness
Organic certification1.63×Food & Beverages
Mold1.51×Health
Photovoltaic system1.53×Home & Garden
Feng shui2.02×Health
Gut flora1.53×Health
Nanotechnology1.61×Business & Career
Food intolerance1.87×Food & Beverages
Nextbike1.99×Cars & Mobility
Bad Nauheim2.42×Travel & Leisure
Education Status 121.85×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haggen Food & Pharmacy audience
TraitClusterScore
IndulgenceJOY1.07
Need for SecurityCONSERVATISM1
Healthy LifestyleBALANCE0.97
Pet OwnershipJOY0.97
SpiritualityBALANCE0.96
Social Media UsageJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Haggen Food & Pharmacy
CountryShare
United States93.6%
Switzerland0.9%
Canada0.9%

See Haggen Food & Pharmacy audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Haggen Food & Pharmacy have in United States?

Haggen Food & Pharmacy has an estimated audience of 642,379 people in United States, concentrated in Washington and California.

What is the gender split and age of Haggen Food & Pharmacy fans?

61.4% of Haggen Food & Pharmacy fans are female, 38.6% are male, with an average age of 50.6 years.

Which brands do Haggen Food & Pharmacy fans like most?

Haggen Food & Pharmacy fans show strongest brand affinity for Biotechnology (7.79×), Energy (1.56×), and Citibank (2.52×) over the country average.

Where do Haggen Food & Pharmacy fans live in United States?

Haggen Food & Pharmacy fans in United States are most concentrated in Washington (reach 481,785), California (reach 10,634), and Oregon (reach 4,498). These three regions account for the largest share of the active audience.

What other brands do Haggen Food & Pharmacy fans also like?

Beyond Haggen Food & Pharmacy itself, the audience over-indexes on Energy (1.56×), Citibank (2.52×), Superfood (2.23×), and Smoothie (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haggen Food & Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.