A data profile of the people who buy, follow and care about Ancestry.com in United Kingdom — modelled from more than twelve digital signal sources. Ancestry.com has an estimated audience of 1,219,665 people in United Kingdom.
The average Ancestry.com fan in United Kingdom is 50.8 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, North West, South East.
Top brand affinities include Findmypast, 23andMe, MyHeritage, with strongest over-indexing on Findmypast (14.53× the country average).
Demographically, the Ancestry.com audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ancestry.com fan in United Kingdom is more female, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Findmypast.
The key figures that characterise the Ancestry.com profile in United Kingdom.
61.7% are female, 38.3% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 50.8 |
| Estimated audience size | 1,219,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 10% | |
| 40-49 | 18% | |
| 50+ | 59% |
of the worldwide Ancestry.com audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 59.5% |
| United Kingdom | 17.1% |
| Australia | 5.3% |
Where the Ancestry.com audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~80K | 2.17× | |
| 02 | Scotland | ~200K | 1.55× | |
| 03 | Wales | ~90K | 1.24× | |
| 04 | North West | ~100K | 1.05× | |
| 05 | South West | ~100K | 1.00× | |
| 06 | East Midlands | ~80K | 0.91× | |
| 07 | East of England | ~90K | 0.82× | |
| 08 | South East | ~100K | 0.81× | |
| 09 | North East | ~30K | 0.67× | |
| 10 | Greater London | ~100K | 0.64× | |
| 11 | Yorkshire and the Humber | ~60K | 0.57× | |
| 12 | West Midlands | ~30K | 0.54× |
The strongest cross-interests of the Ancestry.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FamilySearch | Kids & Family | 20.48× | ||
| 02 | 23andMe | Health | 18.78× | ||
| 03 | Family Tree DNA | Kids & Family | 16.88× | ||
| 04 | Findmypast | Kids & Family | 14.53× | ||
| 05 | Band Aid (band) | Music & Radio | 13.61× | ||
| 06 | MyHeritage | Kids & Family | 11.22× | ||
| 07 | The Craft (film) | Movies & TV | 11.18× | ||
| 08 | Family history society | Topic | 9.19× | ||
| 09 | Family tree | Kids & Family | 8.91× | ||
| 10 | Chrono24 | Shopping | 8.75× | ||
| 11 | Genealogy | Health | 6.98× | ||
| 12 | Beyin | Health | 3.11× | ||
| 13 | Thunderball (film) | Movies & TV | 2.95× | ||
| 14 | Melania Trump | Politics & Society | 2.79× | ||
| 15 | Homo sapiens | Kids & Family | 2.34× | ||
| 16 | Waterstones | Literature | 2.21× | ||
| 17 | Mail Online | News | 1.70× | ||
| 18 | Google Drive | Technology & Electronics | 1.66× | ||
| 19 | David Attenborough | Movies & TV | 1.60× | ||
| 20 | Royal Mail | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.49× | |
| Luxury Orientation | PREMIUM | 1.51× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Extroversion | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.94× |
Ancestry.com has an estimated audience of 1,219,665 people in United Kingdom, concentrated in Scotland and North West.
61.7% of Ancestry.com fans are female, 38.3% are male, with an average age of 50.8 years.
Ancestry.com fans show strongest brand affinity for Findmypast (14.53×), 23andMe (18.78×), and MyHeritage (11.22×) over the country average.
Ancestry.com fans in United Kingdom are most concentrated in Scotland (reach ~200K), North West (reach ~100K), and South East (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ancestry.com itself, the audience over-indexes on 23andMe (18.78×), MyHeritage (11.22×), Genealogy (6.98×), and FamilySearch (20.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ancestry.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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