A data profile of the people who buy, follow and care about Homo sapiens in United Kingdom — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 4,186,868 people in United Kingdom.
Homo sapiens has an estimated audience of 4,186,868 people in United Kingdom. 57.4% are female, 42.6% are male, average age 41.5. Top brand affinities: Wikipedia, Efficient energy use, Philanthropy, Reddit, Genetics.
Top brand affinities include Wikipedia, Efficient energy use, Philanthropy, with strongest over-indexing on Wikipedia (2.34× the country average).
Demographically, the Homo sapiens audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Homo sapiens fan in United Kingdom is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Homo sapiens profile in United Kingdom.
57.4% are female, 42.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.5 |
| Estimated audience size | 4,186,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Homo sapiens audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.34× | ||
| 02 | Efficient energy use | Technology & Electronics | 2.34× | ||
| 03 | Political science | Business & Career | 2.34× | ||
| 04 | Robert Redford | Movies & TV | 2.34× | ||
| 05 | Margot Robbie | Movies & TV | 2.34× | ||
| 06 | Jim Carrey | Movies & TV | 2.34× | ||
| 07 | Michael Caine | Movies & TV | 2.34× | ||
| 08 | Matthew McConaughey | Movies & TV | 2.34× | ||
| 09 | Bruce Willis | Movies & TV | 2.31× | ||
| 10 | Emily Blunt | Movies & TV | 2.22× | ||
| 11 | Solar power | Home & Garden | 2.19× | ||
| 12 | Sustainable energy | Home & Garden | 1.91× | ||
| 13 | Philanthropy | Arts & Culture | 1.71× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | PizzaExpress | Food & Beverages | 1.58× | ||
| 16 | Public transport | Cars & Mobility | 1.57× | ||
| 17 | Lottery | Games | 1.55× | ||
| 18 | Genetics | Kids & Family | 1.54× | ||
| 19 | Online newspaper | News | 1.52× | ||
| 20 | Rail transport | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Community Orientation | OPEN | 1.37× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.91× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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