A data profile of the people who buy, follow and care about Rail transport in United Kingdom — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 6,847,004 people in United Kingdom.
The average Rail transport fan in United Kingdom is 46.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Cooking, Personal finance, Nature, with strongest over-indexing on Cooking (1.68× the country average).
Demographically, the Rail transport audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rail transport fan in United Kingdom is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Cooking.
The key figures that characterise the Rail transport profile in United Kingdom.
52.1% are female, 47.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 46.4 |
| Estimated audience size | 6,847,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Rail transport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 6.6% |
| Japan | 5.9% |
Where the Rail transport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.48× | |
| 02 | East of England | ~800K | 1.34× | |
| 03 | North East | ~300K | 1.26× | |
| 04 | West Midlands | ~400K | 1.23× | |
| 05 | Yorkshire and the Humber | ~600K | 1.13× | |
| 06 | South East | ~1M | 1.09× | |
| 07 | Scotland | ~700K | 1.09× | |
| 08 | Northern Ireland | ~200K | 0.87× | |
| 09 | South West | ~400K | 0.80× | |
| 10 | East Midlands | ~400K | 0.80× | |
| 11 | North West | ~500K | 0.70× | |
| 12 | England | ~4M | 0.59× |
The strongest cross-interests of the Rail transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport modelling | Cars & Mobility | 7.57× | ||
| 02 | Square | Business & Career | 4.06× | ||
| 03 | Eurostar | Cars & Mobility | 3.06× | ||
| 04 | Scooby-Doo | Movies & TV | 2.80× | ||
| 05 | Travelodge | Travel & Leisure | 2.65× | ||
| 06 | Autotrader | Cars & Mobility | 2.28× | ||
| 07 | Building | Home & Garden | 2.22× | ||
| 08 | Transport | Cars & Mobility | 2.02× | ||
| 09 | Training | Sports | 1.91× | ||
| 10 | Scottish Widows | Business & Career | 1.87× | ||
| 11 | Nature | Home & Garden | 1.78× | ||
| 12 | Cooking | Food & Beverages | 1.68× | ||
| 13 | Personal finance | Business & Career | 1.68× | ||
| 14 | Adventure | Travel & Leisure | 1.67× | ||
| 15 | Hotels | Travel & Leisure | 1.62× | ||
| 16 | Holiday | Travel & Leisure | 1.56× | ||
| 17 | Restaurants | Food & Beverages | 1.54× | ||
| 18 | Rock music | Music & Radio | 1.53× | ||
| 19 | Sales promotion | Shopping | 1.53× | ||
| 20 | Money | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Family Orientation | CONSERVATISM | 1.62× | |
| Quality Awareness | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Price Sensitivity | PREMIUM | 0.98× |
Rail transport has an estimated audience of 6,847,004 people in United Kingdom, concentrated in England and South East.
52.1% of Rail transport fans are female, 47.9% are male, with an average age of 46.4 years.
Rail transport fans show strongest brand affinity for Cooking (1.68×), Personal finance (1.68×), and Nature (1.78×) over the country average.
Rail transport fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Rail transport itself, the audience over-indexes on Personal finance (1.68×), Nature (1.78×), Transport (2.02×), and Restaurants (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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