A data profile of the people who buy, follow and care about Rail transport in France — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 3,598,530 people in France.
The average Rail transport fan in France is 43.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Voyages-sncf.com, Eurostar, SNCF, with strongest over-indexing on Voyages-sncf.com (14.63× the country average).
Demographically, the Rail transport audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Rail transport fan in France is more male, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Voyages-sncf.com.
The key figures that characterise the Rail transport profile in France.
43.0% are female, 57.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 43.5 |
| Estimated audience size | 3,598,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Rail transport audience comes from France.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 6.6% |
| Japan | 5.9% |
Where the Rail transport audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.43× | |
| 02 | Centre-Val de Loire | ~200K | 1.32× | |
| 03 | Île-de-France | ~800K | 1.18× | |
| 04 | Nouvelle-Aquitaine | ~400K | 1.18× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.12× | |
| 06 | Normandy | ~200K | 1.01× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 08 | Pays de la Loire | ~200K | 0.91× | |
| 09 | Occitanie | ~300K | 0.82× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.74× | |
| 11 | Hauts-de-France | ~200K | 0.73× | |
| 12 | Brittany | ~100K | 0.73× | |
| 13 | Grand Est | ~200K | 0.68× |
The strongest cross-interests of the Rail transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voyages-sncf.com | Cars & Mobility | 14.63× | ||
| 02 | Eurostar | Cars & Mobility | 10.29× | ||
| 03 | TGV | Cars & Mobility | 7.77× | ||
| 04 | SNCF | Cars & Mobility | 4.63× | ||
| 05 | FlixBus | Cars & Mobility | 3.01× | ||
| 06 | Ouigo | Cars & Mobility | 2.90× | ||
| 07 | Météo-France | News | 2.27× | ||
| 08 | Electronic funds transfer | Business & Career | 2.15× | ||
| 09 | Crédit Industriel et Commercial | Business & Career | 2.13× | ||
| 10 | transavia | Travel & Leisure | 2.09× | ||
| 11 | BlaBlaCar | Cars & Mobility | 2.00× | ||
| 12 | King Jouet | Shopping | 1.92× | ||
| 13 | Kiabi | Fashion & Accessoires | 1.91× | ||
| 14 | La Banque postale | Business & Career | 1.77× | ||
| 15 | Norauto | Cars & Mobility | 1.75× | ||
| 16 | Google News | News | 1.68× | ||
| 17 | Oscaro | Cars & Mobility | 1.66× | ||
| 18 | Air France | Travel & Leisure | 1.64× | ||
| 19 | Ryanair | Travel & Leisure | 1.55× | ||
| 20 | EasyJet | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Sports Activity | POWER | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Rail transport has an estimated audience of 3,598,530 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.0% of Rail transport fans are female, 57.0% are male, with an average age of 43.5 years.
Rail transport fans show strongest brand affinity for Voyages-sncf.com (14.63×), Eurostar (10.29×), and SNCF (4.63×) over the country average.
Rail transport fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rail transport itself, the audience over-indexes on Eurostar (10.29×), SNCF (4.63×), TGV (7.77×), and FlixBus (3.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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