A data profile of the people who buy, follow and care about Homo sapiens in India — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 3,389,649 people in India.
Homo sapiens has an estimated audience of 3,389,649 people in India. 21.4% are female, 78.6% are male, average age 29.1. Top brand affinities: truecaller, Stranger Things, Zoom!, Religion, Innovation.
Top brand affinities include truecaller, Stranger Things, Zoom!, with strongest over-indexing on truecaller (4.1× the country average).
Demographically, the Homo sapiens audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Homo sapiens fan in India is more male, around 29.1 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Homo sapiens profile in India.
21.4% are female, 78.6% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 29.1 |
| Estimated audience size | 3,389,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Homo sapiens audience comes from India.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.10× | ||
| 02 | Google Trends | Internet & Social Media | 4.10× | ||
| 03 | Zootopia | Movies & TV | 4.10× | ||
| 04 | Alibaba.com | Shopping | 4.10× | ||
| 05 | Zoom! | Business & Career | 3.56× | ||
| 06 | Nikkei 225 | Business & Career | 3.30× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.91× | ||
| 08 | Single malt whisky | Food & Beverages | 2.79× | ||
| 09 | NASDAQ | Business & Career | 2.73× | ||
| 10 | Mission: Impossible | Movies & TV | 2.38× | ||
| 11 | Elon Musk | Business & Career | 2.35× | ||
| 12 | Private equity | Business & Career | 2.09× | ||
| 13 | Stranger Things | Movies & TV | 1.91× | ||
| 14 | Passive income | Business & Career | 1.88× | ||
| 15 | Innovation | Business & Career | 1.82× | ||
| 16 | Nonprofit organization | Politics & Society | 1.71× | ||
| 17 | Podcast | Music & Radio | 1.64× | ||
| 18 | True Detective | Movies & TV | 1.63× | ||
| 19 | Soft drinks | Food & Beverages | 1.58× | ||
| 20 | Religion | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.83× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Sustainability | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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