A data profile of the people who buy, follow and care about Homo sapiens in Finland — modelled from more than twelve digital signal sources. Homo sapiens has an estimated audience of 491,710 people in Finland.
Homo sapiens has an estimated audience of 491,710 people in Finland. 68.6% are female, 31.4% are male, average age 45.0. Top brand affinities: LinkedIn, Efficient energy use, Gina Tricot, Solar power, Twitch.
Top brand affinities include LinkedIn, Efficient energy use, Gina Tricot, with strongest over-indexing on LinkedIn (1.67× the country average).
Demographically, the Homo sapiens audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Homo sapiens fan in Finland is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Homo sapiens profile in Finland.
68.6% are female, 31.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 45.0 |
| Estimated audience size | 491,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Homo sapiens audience comes from Finland.
| Country | Share |
|---|---|
| United States | 37.1% |
| Taiwan | 7.2% |
| Japan | 6.5% |
The strongest cross-interests of the Homo sapiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.42× | ||
| 02 | Solar power | Home & Garden | 2.42× | ||
| 03 | Jotex | Shopping | 2.42× | ||
| 04 | Job fair | Business & Career | 2.23× | ||
| 05 | Career development | Business & Career | 1.89× | ||
| 06 | Sveriges Television | Technology & Electronics | 1.85× | ||
| 07 | Innovation | Business & Career | 1.83× | ||
| 08 | Entry-level job | Business & Career | 1.83× | ||
| 09 | Job interview | Business & Career | 1.77× | ||
| 10 | Renewable energy | Business & Career | 1.70× | ||
| 11 | Twitch | Games | 1.68× | ||
| 12 | Internet & Social Media | 1.67× | |||
| 13 | Sustainable energy | Home & Garden | 1.66× | ||
| 14 | Swimming pool | Sports | 1.65× | ||
| 15 | Business class | Travel & Leisure | 1.57× | ||
| 16 | Podcast | Music & Radio | 1.52× | ||
| 17 | Forestry | Home & Garden | 1.52× | ||
| 18 | Weather | Home & Garden | 1.52× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.51× | ||
| 20 | Dachshund | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Homo sapiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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