A data profile of the people who buy, follow and care about Twitch in Finland — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 768,482 people in Finland.
Twitch has an estimated audience of 768,482 people in Finland. 5.6% are female, 94.4% are male, average age 20.6. Top brand affinities: TikTok, Lidl, Ice Hockey World Championships, Steam, Games.
Top brand affinities include TikTok, Lidl, Ice Hockey World Championships, with strongest over-indexing on TikTok (5.73× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Twitch fan in Finland is more male, around 20.6 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in Finland.
5.6% are female, 94.4% are male, average age 20.6.
| Metric | Value |
|---|---|
| Female | 5.6% |
| Male | 94.4% |
| Average age | 20.6 |
| Estimated audience size | 768,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 84% | |
| 20-29 | 16% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TikTok | Internet & Social Media | 5.73× | ||
| 02 | Steam | Games | 5.38× | ||
| 03 | League of Legends | Games | 5.26× | ||
| 04 | World of Warcraft | Games | 5.15× | ||
| 05 | Fortnite | Games | 4.61× | ||
| 06 | Lidl | Shopping | 2.68× | ||
| 07 | Energy | Home & Garden | 2.64× | ||
| 08 | Renewable energy | Business & Career | 2.61× | ||
| 09 | Valtteri Bottas | Sports | 2.53× | ||
| 10 | Spotify | Internet & Social Media | 2.48× | ||
| 11 | Basketball | Sports | 2.45× | ||
| 12 | Games | Games | 2.29× | ||
| 13 | Movies | Movies & TV | 2.06× | ||
| 14 | Ice Hockey World Championships | Sports | 1.94× | ||
| 15 | Vehicles | Cars & Mobility | 1.84× | ||
| 16 | Music | Business & Career | 1.83× | ||
| 17 | Sports | Sports | 1.77× | ||
| 18 | Arts and music | Arts & Culture | 1.71× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | Pets | Pets & Animals | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Urban Lifestyle | OPEN | 1.84× | |
| Sustainability | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.40× | |
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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