A data profile of the people who buy, follow and care about Consumer electronics in Finland — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 2,268,635 people in Finland.
Consumer electronics has an estimated audience of 2,268,635 people in Finland. 56.3% are female, 43.7% are male, average age 43.5. Top brand affinities: Facebook, Mobile phones, Social network, Smartphones, Televisions.
Top brand affinities include Facebook, Mobile phones, Social network, with strongest over-indexing on Facebook (1.51× the country average).
Demographically, the Consumer electronics audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Consumer electronics fan in Finland is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Facebook.
The key figures that characterise the Consumer electronics profile in Finland.
56.3% are female, 43.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.5 |
| Estimated audience size | 2,268,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Consumer electronics audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rudaw | Movies & TV | 1.67× | ||
| 02 | Digital wallet | Internet & Social Media | 1.66× | ||
| 03 | Fork | Home & Garden | 1.64× | ||
| 04 | Iranian languages | Politics & Society | 1.63× | ||
| 05 | Mobile phones | Technology & Electronics | 1.59× | ||
| 06 | Pharmakon | Music & Radio | 1.58× | ||
| 07 | Smartphones | Technology & Electronics | 1.56× | ||
| 08 | Football helmet | Sports | 1.56× | ||
| 09 | Televisions | Technology & Electronics | 1.55× | ||
| 10 | Member states of the United Nations | Politics & Society | 1.55× | ||
| 11 | Sam Gooris | Movies & TV | 1.55× | ||
| 12 | Guga Baùl | Movies & TV | 1.55× | ||
| 13 | Social network | Internet & Social Media | 1.54× | ||
| 14 | Mobile payment | Business & Career | 1.52× | ||
| 15 | WorldFirst | Business & Career | 1.52× | ||
| 16 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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