Rascasse Audience Intelligence

Consumer electronics Audience in Belgium

A data profile of the people who buy, follow and care about Consumer electronics in Belgium — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 5,612,553 people in Belgium.

The average Consumer electronics fan in Belgium is 42.9 years old, balanced, and lives primarily in Hainaut.

The audience is concentrated in Hainaut, East Flanders, Antwerp.

Demographically, the Consumer electronics audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Belgium.

Audience size
5.6M
in Belgium
Gender
52.2%
47.8% male
Age
42.9
average years
Country rank
#39
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

52.2% are female, 47.8% are male, average age 42.9.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Consumer electronics audience in Belgium
MetricValue
Female52.2%
Male47.8%
Average age42.9
Estimated audience size5,612,553
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Consumer electronics audience in Belgium
Age bracketShare%
16-1913%
20-2918%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Consumer electronics audience comes from Belgium.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in Belgium
#RegionReachAffinity×
01Limburg~300K1.04×
02Liege~500K1.03×
03Hainaut~600K1.00×
04West Flanders~500K1.00×
05Flemish Brabant~500K1.00×
06East Flanders~600K0.98×
07Brussels~400K0.98×
08Antwerp~600K0.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer electronics audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Pet OwnershipJOY0.76×
TravellingTHRILL0.72×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer electronics audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
Design AffinityPREMIUM0.69×
PatriotismCONSERVATISM0.71×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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