A data profile of the people who buy, follow and care about Consumer electronics in Portugal — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 6,565,740 people in Portugal.
The average Consumer electronics fan in Portugal is 43.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Consumer electronics audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Consumer electronics profile in Portugal.
53.0% are female, 47.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.8 |
| Estimated audience size | 6,565,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Consumer electronics audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 1.11× | |
| 02 | Viana do Castelo District | ~200K | 1.11× | |
| 03 | Madeira | ~200K | 1.06× | |
| 04 | Coimbra District | ~300K | 1.03× | |
| 05 | Leiria District | ~400K | 1.00× | |
| 06 | Aveiro District | ~500K | 0.98× | |
| 07 | Faro District | ~400K | 0.97× | |
| 08 | Braga District | ~600K | 0.96× | |
| 09 | Setúbal District | ~700K | 0.95× | |
| 10 | Porto District | ~1.5M | 0.92× | |
| 11 | Santarém District | ~300K | 0.92× | |
| 12 | Lisbon District | ~2M | 0.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.06× | |
| Creativity | OPEN | 1.03× | |
| DIY Mentality | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Travelling | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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