A data profile of the people who buy, follow and care about Smartphones in Finland — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 1,240,160 people in Finland.
Smartphones has an estimated audience of 1,240,160 people in Finland. 51.2% are female, 48.8% are male, average age 44.5. Top brand affinities: C (programming language), Waze, OtterBox.
Top brand affinities include C (programming language), Waze, OtterBox, with strongest over-indexing on C (programming language) (1.51× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Smartphones fan in Finland is balanced, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for C (programming language).
The key figures that characterise the Smartphones profile in Finland.
51.2% are female, 48.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 44.5 |
| Estimated audience size | 1,240,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Smartphones audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OtterBox | Technology & Electronics | 1.74× | ||
| 02 | Waze | Internet & Social Media | 1.67× | ||
| 03 | C (programming language) | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.92× | |
| Need for Security | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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