A data profile of the people who buy, follow and care about Smartphones in Sweden — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 2,907,781 people in Sweden.
Smartphones has an estimated audience of 2,907,781 people in Sweden. 51.2% are female, 48.8% are male, average age 44.8. Top brand affinities: GSM, Waze, Signal (electrical engineering), Ink cartridge, 5G.
Top brand affinities include GSM, Waze, Signal (electrical engineering), with strongest over-indexing on GSM (1.61× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Smartphones fan in Sweden is balanced, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for GSM.
The key figures that characterise the Smartphones profile in Sweden.
51.2% are female, 48.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 44.8 |
| Estimated audience size | 2,907,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Smartphones audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Repeater | Technology & Electronics | 2.20× | ||
| 02 | Signal (electrical engineering) | Business & Career | 1.96× | ||
| 03 | Waze | Internet & Social Media | 1.72× | ||
| 04 | Ink cartridge | Technology & Electronics | 1.69× | ||
| 05 | GSM | Technology & Electronics | 1.61× | ||
| 06 | Espoo | Travel & Leisure | 1.59× | ||
| 07 | 5G | Technology & Electronics | 1.58× | ||
| 08 | Bluetooth low energy | Technology & Electronics | 1.56× | ||
| 09 | Camera phone | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.01× | |
| Social Media Usage | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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