A data profile of the people who buy, follow and care about Smartphones in Portugal — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 4,534,474 people in Portugal.
The average Smartphones fan in Portugal is 44.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Smartphones audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Creativity.
The key figures that characterise the Smartphones profile in Portugal.
51.6% are female, 48.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.9 |
| Estimated audience size | 4,534,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Smartphones audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
Where the Smartphones audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~700K | 1.44× | |
| 02 | Lisbon District | ~2M | 1.37× | |
| 03 | Porto District | ~1.5M | 1.28× | |
| 04 | Santarém District | ~300K | 1.28× | |
| 05 | Leiria District | ~300K | 1.15× | |
| 06 | Aveiro District | ~400K | 1.14× | |
| 07 | Viseu District | ~200K | 1.08× | |
| 08 | Castelo Branco District | ~90K | 1.04× | |
| 09 | Braga District | ~400K | 1.03× | |
| 10 | Coimbra District | ~200K | 1.03× | |
| 11 | Beja District | ~70K | 0.95× | |
| 12 | Faro District | ~300K | 0.94× | |
| 13 | Guarda District | ~50K | 0.94× | |
| 14 | Évora District | ~70K | 0.91× | |
| 15 | Viana do Castelo District | ~100K | 0.90× | |
| 16 | Vila Real District | ~70K | 0.90× | |
| 17 | Portalegre District | ~40K | 0.89× | |
| 18 | Bragança District | ~50K | 0.86× | |
| 19 | Azores | ~100K | 0.82× | |
| 20 | Madeira | ~100K | 0.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Indulgence | JOY | 0.62× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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