A data profile of the people who buy, follow and care about Movies in Finland — modelled from more than twelve digital signal sources. Movies has an estimated audience of 2,061,077 people in Finland.
Movies has an estimated audience of 2,061,077 people in Finland. 56.6% are female, 43.4% are male, average age 42.7. Top brand affinities: Video, Comedy movies, Drama movies, Pleasure, Performing arts.
Top brand affinities include Video, Comedy movies, Drama movies, with strongest over-indexing on Video (1.53× the country average).
Demographically, the Movies audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Movies fan in Finland is more female, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Video.
The key figures that characterise the Movies profile in Finland.
56.6% are female, 43.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.7 |
| Estimated audience size | 2,061,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Movies audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rudaw | Movies & TV | 1.62× | ||
| 02 | Iranian languages | Politics & Society | 1.58× | ||
| 03 | Pleasure | Politics & Society | 1.55× | ||
| 04 | Video | Movies & TV | 1.53× | ||
| 05 | Gavin & Stacey | Movies & TV | 1.52× | ||
| 06 | Comedy movies | Movies & TV | 1.51× | ||
| 07 | Drama movies | Movies & TV | 1.51× | ||
| 08 | Performing arts | Business & Career | 1.51× | ||
| 09 | Ary Abittan | Movies & TV | 1.51× | ||
| 10 | Wim Opbrouck | Movies & TV | 1.51× | ||
| 11 | Booder | Movies & TV | 1.51× | ||
| 12 | Peter Van Den Begin | Movies & TV | 1.51× | ||
| 13 | Guillaume Meurice | Movies & TV | 1.51× | ||
| 14 | Ahmed Sylla | Movies & TV | 1.51× | ||
| 15 | Franz Eberhofer | Literature | 1.51× | ||
| 16 | Het Eiland | Movies & TV | 1.51× | ||
| 17 | Billie vs Benjamin | Movies & TV | 1.51× | ||
| 18 | De zonen van Van As | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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