A data profile of the people who buy, follow and care about Movies in Denmark — modelled from more than twelve digital signal sources. Movies has an estimated audience of 3,283,722 people in Denmark.
Movies has an estimated audience of 3,283,722 people in Denmark. 54.3% are female, 45.7% are male, average age 44.1.
Demographically, the Movies audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The key figures that characterise the Movies profile in Denmark.
54.3% are female, 45.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 44.1 |
| Estimated audience size | 3,283,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Movies audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.27× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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