A data profile of the people who buy, follow and care about Movies in Belgium — modelled from more than twelve digital signal sources. Movies has an estimated audience of 5,766,482 people in Belgium.
The average Movies fan in Belgium is 42.2 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Demographically, the Movies audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The key figures that characterise the Movies profile in Belgium.
53.3% are female, 46.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.2 |
| Estimated audience size | 5,766,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Movies audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 1.72× | |
| 02 | Antwerp | ~900K | 1.64× | |
| 03 | Flemish Brabant | ~800K | 1.61× | |
| 04 | Limburg | ~400K | 1.44× | |
| 05 | West Flanders | ~700K | 1.40× | |
| 06 | Brussels | ~400K | 1.07× | |
| 07 | Luxembourg | ~100K | 0.70× | |
| 08 | Walloon Brabant | ~100K | 0.68× | |
| 09 | Province of Namur | ~200K | 0.62× | |
| 10 | Liege | ~300K | 0.59× | |
| 11 | Hainaut | ~300K | 0.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Pet Ownership | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Design Affinity | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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