Rascasse Audience Intelligence

Movies Audience in Portugal

A data profile of the people who buy, follow and care about Movies in Portugal — modelled from more than twelve digital signal sources. Movies has an estimated audience of 6,247,338 people in Portugal.

#12among Lifestyle cluster in Portugal#13among Topic in Portugal#2in Movies & TV

The average Movies fan in Portugal is 43.3 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Movies audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Movies profile in Portugal.

Audience size
6.2M
in Portugal
Gender
53.9%♀
46.1% male
Age
43.3
average years
Country rank
#32
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movies fans

53.9% are female, 46.1% are male, average age 43.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Movies audience in Portugal
MetricValue
Female53.9%
Male46.1%
Average age43.3
Estimated audience size6,247,338
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Movies audience in Portugal
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Movies audience comes from Portugal.

Worldwide audience distribution share by country for Movies
CountryShare
United States20.8%
Japan7.6%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movies audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Movies fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2.5M1.37×
02Setúbal District~900K1.32×
03Faro District~500K1.23×
04Aveiro District~600K1.22×
05Coimbra District~400K1.18×
06Leiria District~400K1.16×
07Porto District~1.5M1.14×
08Santarém District~300K1.14×
09Braga District~700K1.12×
10Viseu District~200K1.10×
11Évora District~100K1.01×
12Azores~200K0.98×
13Viana do Castelo District~100K0.94×
14Castelo Branco District~100K0.93×
15Madeira~200K0.92×
16Bragança District~60K0.87×
17Portalegre District~60K0.86×
18Vila Real District~90K0.84×
19Beja District~90K0.84×
20Guarda District~70K0.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movies audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
CreativityOPEN1.04×
Community OrientationOPEN0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movies audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.75×
Early Adopter MentalityPOWER0.76×
TravellingTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Movies audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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