A data profile of the people who buy, follow and care about Movies in Ireland — modelled from more than twelve digital signal sources. Movies has an estimated audience of 2,298,996 people in Ireland.
Movies has an estimated audience of 2,298,996 people in Ireland. 56.8% are female, 43.2% are male, average age 39.4. Top brand affinities: Electronic musical instrument, Pokémon (video game series), Harmonica, Otaku, Trading card.
Top brand affinities include Electronic musical instrument, Pokémon (video game series), Harmonica, with strongest over-indexing on Electronic musical instrument (1.54× the country average).
Demographically, the Movies audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Movies fan in Ireland is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Electronic musical instrument.
The key figures that characterise the Movies profile in Ireland.
56.8% are female, 43.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 39.4 |
| Estimated audience size | 2,298,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Movies audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yu-Gi-Oh! | Literature | 1.59× | ||
| 02 | My Hero Academia | Literature | 1.57× | ||
| 03 | BSE SENSEX | Business & Career | 1.57× | ||
| 04 | Anime world | Games | 1.57× | ||
| 05 | G&L Musical Instruments | Music & Radio | 1.57× | ||
| 06 | Inuyasha | Literature | 1.56× | ||
| 07 | Otaku | Literature | 1.55× | ||
| 08 | Electronic musical instrument | Music & Radio | 1.54× | ||
| 09 | Pokémon (video game series) | Games | 1.54× | ||
| 10 | Bandai | Games | 1.54× | ||
| 11 | Final Fantasy VII | Games | 1.54× | ||
| 12 | Final Fantasy X | Games | 1.54× | ||
| 13 | Telugu language | Politics & Society | 1.54× | ||
| 14 | Mangaka | Literature | 1.53× | ||
| 15 | Gundam | Movies & TV | 1.53× | ||
| 16 | Trading card | Games | 1.51× | ||
| 17 | Final Fantasy XIV | Games | 1.51× | ||
| 18 | Harmonica | Music & Radio | 1.50× | ||
| 19 | Accordion | Music & Radio | 1.50× | ||
| 20 | Bigg Boss | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Convenience Orientation | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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