A data profile of the people who buy, follow and care about Video in Finland — modelled from more than twelve digital signal sources. Video has an estimated audience of 1,058,147 people in Finland.
Video has an estimated audience of 1,058,147 people in Finland. 48.0% are female, 52.0% are male, average age 45.9. Top brand affinities: Google, Finnair, Movies, WhatsApp, Happiness.
Top brand affinities include Google, Finnair, Movies, with strongest over-indexing on Google (1.96× the country average).
Demographically, the Video audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Video fan in Finland is balanced, around 45.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Video profile in Finland.
48.0% are female, 52.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.9 |
| Estimated audience size | 1,058,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Video audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.28× | ||
| 02 | Instant messaging | Internet & Social Media | 2.04× | ||
| 03 | Celebrity | Movies & TV | 2.03× | ||
| 04 | Internet & Social Media | 1.96× | |||
| 05 | Fiction books | Literature | 1.82× | ||
| 06 | Video games | Games | 1.80× | ||
| 07 | Online games | Games | 1.79× | ||
| 08 | Internet & Social Media | 1.78× | |||
| 09 | Hair products | Beauty & Wellness | 1.76× | ||
| 10 | Dogs | Pets & Animals | 1.75× | ||
| 11 | Meat | Food & Beverages | 1.75× | ||
| 12 | Wikipedia | Internet & Social Media | 1.75× | ||
| 13 | Happiness | Health | 1.71× | ||
| 14 | Finnair | Travel & Leisure | 1.64× | ||
| 15 | Current events | Arts & Culture | 1.62× | ||
| 16 | Valtteri Bottas | Sports | 1.61× | ||
| 17 | Mobile phones | Technology & Electronics | 1.59× | ||
| 18 | Kitchen | Home & Garden | 1.57× | ||
| 19 | Movies | Movies & TV | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Community Orientation | OPEN | 1.39× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Individualism | JOY | 0.83× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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