A data profile of the people who buy, follow and care about Video in Portugal — modelled from more than twelve digital signal sources. Video has an estimated audience of 4,683,700 people in Portugal.
The average Video fan in Portugal is 46.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Real property, EDreams, with strongest over-indexing on WhatsApp (1.62× the country average).
Demographically, the Video audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Video fan in Portugal is balanced, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Video profile in Portugal.
49.2% are female, 50.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.2 |
| Estimated audience size | 4,683,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Video audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~700K | 1.31× | |
| 02 | Azores | ~200K | 1.25× | |
| 03 | Porto District | ~1M | 1.13× | |
| 04 | Santarém District | ~300K | 1.13× | |
| 05 | Leiria District | ~300K | 1.10× | |
| 06 | Coimbra District | ~300K | 1.10× | |
| 07 | Aveiro District | ~400K | 1.08× | |
| 08 | Faro District | ~300K | 1.08× | |
| 09 | Lisbon District | ~1.5M | 1.06× | |
| 10 | Braga District | ~500K | 1.06× | |
| 11 | Viseu District | ~200K | 1.02× | |
| 12 | Beja District | ~70K | 0.96× | |
| 13 | Bragança District | ~50K | 0.93× | |
| 14 | Viana do Castelo District | ~100K | 0.91× | |
| 15 | Vila Real District | ~80K | 0.91× | |
| 16 | Madeira | ~100K | 0.87× | |
| 17 | Castelo Branco District | ~80K | 0.87× | |
| 18 | Guarda District | ~50K | 0.87× | |
| 19 | Évora District | ~70K | 0.86× | |
| 20 | Portalegre District | ~40K | 0.76× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.62× | |||
| 02 | EDreams | Travel & Leisure | 1.62× | ||
| 03 | Video hosting service | Technology & Electronics | 1.62× | ||
| 04 | Local news | News | 1.62× | ||
| 05 | Massively multiplayer online games | Games | 1.62× | ||
| 06 | Mobile payment | Business & Career | 1.62× | ||
| 07 | Europcar | Cars & Mobility | 1.62× | ||
| 08 | Postmodernism | Arts & Culture | 1.62× | ||
| 09 | Fast food restaurants | Food & Beverages | 1.61× | ||
| 10 | Cholesterol | Food & Beverages | 1.61× | ||
| 11 | First-person shooter games | Games | 1.59× | ||
| 12 | Individualism | Politics & Society | 1.59× | ||
| 13 | Rayo Vallecano | Travel & Leisure | 1.55× | ||
| 14 | Conference and resort hotels | Travel & Leisure | 1.55× | ||
| 15 | Real property | Home & Garden | 1.54× | ||
| 16 | Romance novels | Literature | 1.52× | ||
| 17 | DAX | Business & Career | 1.52× | ||
| 18 | S.C. Braga | Sports | 1.51× | ||
| 19 | Rio Ave F.C. | Sports | 1.51× | ||
| 20 | Hair straightening | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.23× | |
| Community Orientation | OPEN | 1.21× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.94× | |
| Creativity | OPEN | 0.95× |
Video has an estimated audience of 4,683,700 people in Portugal, concentrated in Lisbon District and Porto District.
49.2% of Video fans are female, 50.8% are male, with an average age of 46.2 years.
Video fans show strongest brand affinity for WhatsApp (1.62×), Real property (1.54×), and EDreams (1.62×) over the country average.
Video fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Real property (1.54×), EDreams (1.62×), First-person shooter games (1.59×), and Romance novels (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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