A data profile of the people who buy, follow and care about Video in Belgium — modelled from more than twelve digital signal sources. Video has an estimated audience of 3,781,158 people in Belgium.
The average Video fan in Belgium is 44.7 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Flemish Brabant.
Top brand affinities include Canada, Video games, Music videos, with strongest over-indexing on Canada (1.56× the country average).
Demographically, the Video audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Video fan in Belgium is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Video profile in Belgium.
49.3% are female, 50.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 44.7 |
| Estimated audience size | 3,781,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Video audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~600K | 1.45× | |
| 02 | Liege | ~400K | 1.26× | |
| 03 | Luxembourg | ~100K | 1.24× | |
| 04 | Brussels | ~300K | 1.16× | |
| 05 | Province of Namur | ~200K | 1.12× | |
| 06 | Flemish Brabant | ~300K | 1.02× | |
| 07 | Walloon Brabant | ~100K | 0.99× | |
| 08 | Antwerp | ~300K | 0.77× | |
| 09 | Limburg | ~100K | 0.67× | |
| 10 | East Flanders | ~300K | 0.66× | |
| 11 | West Flanders | ~200K | 0.65× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed martial arts | Sports | 1.73× | ||
| 02 | Masonry | Home & Garden | 1.64× | ||
| 03 | Fiberglass | Technology & Electronics | 1.63× | ||
| 04 | Music videos | Music & Radio | 1.59× | ||
| 05 | Video on demand | Movies & TV | 1.59× | ||
| 06 | Meteorology | Home & Garden | 1.59× | ||
| 07 | Weather | Home & Garden | 1.57× | ||
| 08 | Canada | Travel & Leisure | 1.56× | ||
| 09 | Democracy | Politics & Society | 1.54× | ||
| 10 | Freelancer | Business & Career | 1.53× | ||
| 11 | Stuttgart | Travel & Leisure | 1.53× | ||
| 12 | Sketch comedy | Movies & TV | 1.53× | ||
| 13 | Video games | Games | 1.52× | ||
| 14 | Drawing | Home & Garden | 1.52× | ||
| 15 | Hollywood | Travel & Leisure | 1.52× | ||
| 16 | Political science | Business & Career | 1.52× | ||
| 17 | Quiz | Games | 1.51× | ||
| 18 | Fundraising | Business & Career | 1.51× | ||
| 19 | Casino | Games | 1.50× | ||
| 20 | New York City | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Extroversion | THRILL | 1.25× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Video has an estimated audience of 3,781,158 people in Belgium, concentrated in Hainaut and Liege.
49.3% of Video fans are female, 50.7% are male, with an average age of 44.7 years.
Video fans show strongest brand affinity for Canada (1.56×), Video games (1.52×), and Music videos (1.59×) over the country average.
Video fans in Belgium are most concentrated in Hainaut (reach ~600K), Liege (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Video games (1.52×), Music videos (1.59×), Drawing (1.52×), and Video on demand (1.59×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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