A data profile of the people who buy, follow and care about Video in Denmark — modelled from more than twelve digital signal sources. Video has an estimated audience of 1,713,154 people in Denmark.
Video has an estimated audience of 1,713,154 people in Denmark. 44.5% are female, 55.5% are male, average age 45.6. Top brand affinities: Elgiganten, Germany, Hairstyle, Roskilde Festival, Heat pump.
Top brand affinities include Elgiganten, Germany, Hairstyle, with strongest over-indexing on Elgiganten (1.76× the country average).
Demographically, the Video audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Video fan in Denmark is more male, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Video profile in Denmark.
44.5% are female, 55.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 45.6 |
| Estimated audience size | 1,713,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Video audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.21× | ||
| 02 | Elgiganten | Shopping | 1.76× | ||
| 03 | True crime | Movies & TV | 1.75× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.74× | ||
| 05 | Heat pump | Home & Garden | 1.70× | ||
| 06 | Germany | Travel & Leisure | 1.65× | ||
| 07 | Lebara | Technology & Electronics | 1.65× | ||
| 08 | Sausage | Food & Beverages | 1.60× | ||
| 09 | Innovation | Business & Career | 1.59× | ||
| 10 | First-person shooter games | Games | 1.59× | ||
| 11 | Science fiction movies | Movies & TV | 1.59× | ||
| 12 | Sephora | Shopping | 1.59× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 14 | Canada | Travel & Leisure | 1.55× | ||
| 15 | Iceland | Travel & Leisure | 1.54× | ||
| 16 | Roskilde Festival | Music & Radio | 1.53× | ||
| 17 | Mixed martial arts | Sports | 1.52× | ||
| 18 | Laptop | Technology & Electronics | 1.51× | ||
| 19 | Apple TV | Movies & TV | 1.50× | ||
| 20 | Video hosting service | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.78× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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