A data profile of the people who buy, follow and care about Video in Sweden — modelled from more than twelve digital signal sources. Video has an estimated audience of 2,348,623 people in Sweden.
Video has an estimated audience of 2,348,623 people in Sweden. 42.6% are female, 57.4% are male, average age 45.7. Top brand affinities: Google, Elgiganten, Movies, Games, Dogs.
Top brand affinities include Google, Elgiganten, Movies, with strongest over-indexing on Google (2.07× the country average).
Demographically, the Video audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Video fan in Sweden is more male, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Video profile in Sweden.
42.6% are female, 57.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 45.7 |
| Estimated audience size | 2,348,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Video audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 3.24× | ||
| 02 | Vattenfall | Home & Garden | 2.11× | ||
| 03 | Internet & Social Media | 2.07× | |||
| 04 | Fiction books | Literature | 1.99× | ||
| 05 | Celebrity | Movies & TV | 1.93× | ||
| 06 | Happiness | Health | 1.88× | ||
| 07 | Hair products | Beauty & Wellness | 1.86× | ||
| 08 | Dogs | Pets & Animals | 1.82× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.79× | ||
| 10 | Video games | Games | 1.76× | ||
| 11 | Bars | Travel & Leisure | 1.72× | ||
| 12 | Current events | Arts & Culture | 1.70× | ||
| 13 | Mobile phones | Technology & Electronics | 1.68× | ||
| 14 | Intersport | Shopping | 1.64× | ||
| 15 | Meat | Food & Beverages | 1.62× | ||
| 16 | Movies | Movies & TV | 1.60× | ||
| 17 | Shoes | Fashion & Accessoires | 1.59× | ||
| 18 | Higher education | Business & Career | 1.57× | ||
| 19 | Elgiganten | Shopping | 1.54× | ||
| 20 | Games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Early Adopter Mentality | POWER | 1.51× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.79× | |
| DIY Mentality | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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